Category: How To ...

Large Fees and How to Get Them: A book for the private use of physicians

MEDICINE AS A BUSINESS. Why Medicine as 11 Ordinarily Followed Is a Failure From the Business Standpoint—Physicians Themselves Mainly Responsible—Queer Ideas About Philanthropy—Poor Business Methods—Tactics that Pauperize One-half the Patients—Doctors Easy Prey for Sharpers—Ev...

Chapters

17. CHAPTER I

As a general proposition it is safe to assert that the practice of medicine from a business standpoint is a failure. The successful exceptions merely prove the rule. It is also...

21. CHAPTER V

While the kind of publicity outlined in the preceding chapter is valuable and will make a man famous in his own city, it takes a long time to reach the people in outside territo...

27. CHAPTER XI

It is a well-understood fact among physicians that the average man of 50 or over takes more interest and pride in his sexual virility than in any other phase of his physical sys...

19. CHAPTER III

One of the first spooks with which the young practitioner will be confronted is the bugbear of Ethics—don’t overlook the big E. It will be in front of him on graduation day, his...

23. CHAPTER VII

No specialist, or physician who conducts a general practice by publicity methods, can hope to make a lasting success, except in rare instances, without a well-managed correspond...

26. CHAPTER X

It is one thing for patient and physician to agree upon a fee. It is another thing for the physician to get the fee in advance. Still, it can be done in most instances, but it r...

18. CHAPTER II

To a great extent Nature has a commanding influence in the equipment of the successful practicing physician,—the man who actually secures the desired results in his treatment of...

20. CHAPTER IV

Just who put forth the dictum that it is unlawful, unprofessional, unethical, for a physician to advertise is unknown. It was probably some old codger of antiquarian ideas. At a...

25. CHAPTER IX

Having ascertained the financial status of the caller, and developed the fact that he wants to take the treatment, the next move is to fix upon an acceptable fee. Here, again, t...

24. CHAPTER VIII

While, with proper effort and organization, it is possible to ascertain in advance the financial worth of nearly every prospect in the manner already outlined, there are many in...

31. CHAPTER XV

Every doctor has his steerers, people who drum up business for him. In many instances it is a service willingly performed out of real affection and confidence in the skill and a...

22. CHAPTER VI

To the physician who prefers to do a strictly office practice, making few or no professional forays into the country, well located, neatly furnished, attractive quarters are a n...

28. CHAPTER XII

There are times when as explained in Chapter X, the full fee cannot be obtained in cash on the spot. When this occurs the only way out of the difficulty is to get the patient to...

29. CHAPTER XIII

The time will come when the physician who has not made an arrangement with some pharmacist for a division of the prescription fees, will be obliged to resort to old-time methods...

32. CHAPTER XVI

All this leads up to the question “What is the young physician to do?” The majority of them can remain strictly ethical and drag out a miserable existence, so far as getting a l...

30. CHAPTER XIV

Of recent years many corporations, especially the large manufacturing and railway concerns, have made it part of their policy to employ doctors on contract. At first such jobs p...

16. CHAPTER XVI.

CORPORATION DOCTORS. Evils of the Contract 207 Plan—How It Injures the Regular Practitioner and the Contract Doctor Himself—Miserly Economy by Corporations—Disastrous Competitio...

10. CHAPTER X.

GETTING FEES IN ADVANCE. How the Money May Be 141 Secured Before Treatment Is Started—Undue Haste, or Evident Desire to Get the Cash, Bad Policy—Putting the Patient’s Mind in Co...

8. CHAPTER VIII.

GETTING AT FINANCIAL STATUS. How to Ascertain 119 the Monetary Resources of Callers Who Appear Unannounced—Line of Conversation That Will Lead Any Man to Unwittingly Reveal His...

9. CHAPTER IX.

DECIDING UPON THE FEE. Value of Psychological 131 Influence in Acting at the Right Moment—Just as Easy to Get Big Fees as Small Ones—Experience of a Young Physician—Great Differ...

5. CHAPTER V.

GETTING COUNTRY PATIENTS. Making Connection 73 With Prospective Patients—Again, the Intelligent Use of Newspapers—First Steps to Be Taken in the Location of Good Cases—Correspon...

7. CHAPTER VII.

THE CORRESPONDENCE FILE. Proper Handling of 103 Correspondence One of the Vital Essentials to Success—Life Blood of the Specialist’s Practice—Right Kind of Correspondence Clerk...

3. CHAPTER III.

THE BUGBEAR OF ETHICS. Intimidation of Young 43 Physicians—Overdoing the Ethical Proposition—Spying on the Beginners Illogical Advice—How Some Men Become Wealthy and Famous by D...

11. CHAPTER XI.

GETTING ADDITIONAL FEES. Patients Who Have 153 Paid Big Fees for Treatment Almost Invariably Good for a Second Payment—Lines Upon Which More Money May Be Had—Men of 50 Years and...

12. CHAPTER XII.

PROPER HANDLING OF NOTES. Kind of Note That 171 is Negotiable and Easily Discounted—Manner in Which Such a Note Should be Drawn—Defects in Ordinary Form of Promissory Note—Ease...

14. CHAPTER XIV.

MEDICAL “STEERERS” AND THEIR WORK. Method by 187 Which Many Physicians Obtain Patients—Men Who Make a Business of Directing Invalids Where to Go for Treatment—Commercial Diploma...

6. CHAPTER VI.

RECEPTION OF OFFICE PATIENTS. Attractive 93 Quarters the First Essential—How to Select and Furnish Rooms—Reception of Strangers on Arrival—Separation of Callers—Reception Room A...

13. CHAPTER XIII.

PRESCRIBING OF REMEDIES. Why Physicians 179 Should Dispense Their Own Prescriptions—Trouble With Present System of Drug-store Dispensing—Number of Drugs Actually Required in Pra...

2. CHAPTER II.

THE PHYSICIAN WHO SUCCEEDS. Qualifications 31 for a Big Fee-Getting Practitioner—The Kind of Men Who Make Money in the Practice of Medicine—Business Mistakes in the Profession—W...

15. CHAPTER XV.

WHAT SHOULD THE PHYSICIAN DO? Various 195 Remedies Proposed for Existing Conditions—Too Many Doctors in the Land—Not Enough Patients to Go Around—What the Medical Colleges Are D...

4. CHAPTER IV.

LAWFUL TO ADVERTISE. Publicity Within Certain 61 Lines Necessary and Legitimate—Progressive Physicians Ignore Old Rule—Courts Uphold Right of Doctors to Make Their Qualification...

1. CHAPTER I.

MEDICINE AS A BUSINESS. Why Medicine as 11 Ordinarily Followed Is a Failure From the Business Standpoint—Physicians Themselves Mainly Responsible—Queer Ideas About Philanthropy—...