CHAPTER III.

THE BUGBEAR OF ETHICS. Intimidation of Young 43 Physicians—Overdoing the Ethical Proposition—Spying on the Beginners Illogical Advice—How Some Men Become Wealthy and Famous by Doing the Very Things They Denounce in Others—Clever Evasions of the Code—Schemes by Which Valuable Publicity Is Obtained—Actual Incidents Illustrating Methods Prevalent Among Physicians Who Keep Themselves Constantly Before the Public—Working the Newspapers—Employment of Press Agents—How They Get Free Write-ups for Their Principals—Fine Work by a Chicago Man in Popularizing a New Treatment—The Making of a Sensation—Newspaper Story that Made Certain Ethical Gentlemen Wealthy—Administration of Unknown Preparations by High Apostles of Ethics