CHAPTER IV.

LAWFUL TO ADVERTISE. Publicity Within Certain 61 Lines Necessary and Legitimate—Progressive Physicians Ignore Old Rule—Courts Uphold Right of Doctors to Make Their Qualifications Known in the Public Press—Time Brings Radical Changes—Numerous Reasons Why a Competent Practitioner Should Advertise—Futility of “Ethical” Opposition—Severe Judicial Rebuke for Medical Society Leaders Who Attempt to Debar and Discredit Men Who Advertise—Finding in the Celebrated Dr. McCoy Case—Indecent and Obnoxious Advertising—The Proper Kind—How to Obtain Valuable Publicity in a Dignified Manner