CHAPTER V.

GETTING COUNTRY PATIENTS. Making Connection 73 With Prospective Patients—Again, the Intelligent Use of Newspapers—First Steps to Be Taken in the Location of Good Cases—Correspondence an Important Feature—The Kind of Letters that Inspire Confidence and Bring Patients to the Doctor’s Office—What a Physician Should and Should Not Say in His Correspondence—Specimen Letters—The Danger Line in Correspondence—Effect of the Right Kind of Letters—Humoring the Family Physician—Getting in Touch With the Latter—How to Make Him a Friendly Co-operator—Arranging for Country Trips—Proper Method of Procedure—Working on a Business Basis—Schedule for Receiving Callers—Reception of Stranger Doctors—Division of Fees to Secure Their Support—Treatment of Country Patients—How Big Fees Are Obtained