Category: Travel Writing

Selling Latin America: A Problem in International Salesmanship. What to Sell and How to Sell It

I made the acquaintance of Doctor W. E. Aughinbaugh about eight years ago, when I was in charge of the advertising department of a large concern doing an international business. The doctor came with us to look after the export trade, especially in the West Indies and South Ame...

Chapters

15. Part 15

It would be well if shipping clerks engaged in the export trade would make a careful study of the geography of the Latin American countries, and the various ways of routing good...

4. Part 4

A business, small in size, yet of great importance, and restricted to this locality, is the production of oil of petitgrain, a form of orange perfume, much in use in European pe...

6. Part 6

Cocoa is largely grown in Ecuador, the bean being of a high grade, rich in color and fats. Strange to say, practically none of the chocolate of commerce is made here, the crude...

16. Part 16

Typical of this purloining I recall a well known picture from an American cereal advertisement showing two men seated in a dining car, eating breakfast food. Outside snow is all...

13. Part 13

The registration of your trade mark should be attended to as soon as possible if it is your intention to enter the Latin American field with the article which you manufacture. I...

11. Part 11

Should your business not warrant such an outlay, the next best method of approaching the situation is the appointing of some high-grade, resident merchant, either foreign or nat...

3. Part 3

Tucuman has been the center of the sugar industry, practically all of which is consumed in the country, 43 refineries and plants being devoted to this business. The grapes grown...

12. Part 12

Latin America has always been a hotbed for disease. Be abstemious in eating and drinking. Alcoholic beverages should be taboo, inasmuch as they unnecessarily heat the system. Wa...

5. Part 5

In the production of tin, Bolivia ranks second, the chief producer being the Malay Peninsula. Tin forms about 70 per cent. of the total export of Bolivia, amounting in value to...

2. Part 2

Brazil was discovered April 22, 1500, by Pedro Alvarez Cabral, a Portuguese explorer, but no definite attempt was made to settle it, or assume governing power by the Portuguese...

9. Part 9

The monetary system is in a hopeless tangle, and is on an inconvertible paper basis, a _gourde_ the unit of value, fluctuating from 20 to 24 cents, U. S. Gold. There has been so...

14. Part 14

As is to be supposed, the European countries having possessions in the West Indies and South or Central America, very naturally have banking facilities between these colonies an...

10. Part 10

_Islands_ _Imports_ _Exports_ St. Kitts and Nevis $1,250,000 $ 950,000 Antigua 830,000 850,000 Dominica 720,000 735,000 Montserrat 150,000 180,000 Granada 1,350,000 1,800,000 St...

8. Part 8

More than 300 successful or abortive attempts at revolution are recorded during the stormy life of Mexican independence. A confusion of empires, republics, dictatorships and mil...

1. Part 1

I made the acquaintance of Doctor W. E. Aughinbaugh about eight years ago, when I was in charge of the advertising department of a large concern doing an international business....

7. Part 7

_Population_ Caracas 100,000 Valencia 65,000 Barquisimeto 60,000 Maracaibo 50,000 Puerto Cabello 40,000 Ciudad Bolivar 40,000 La Guaira 20,000 Cumana 10,000 Carupano 10,000 Barc...

17. Part 17

Travel in Latin America can be made comparatively safe, from a medical point of view, by the strict observance of a few common sense precautions. Perhaps the first thing to be c...

20. Part 20

Articles not classified: Germany $16,224 United Kingdom 14,959 United States $94,696 14,725 France 51,229 7,494 Other countries 52,453 10,888 ———————— ——————— Total $198,378 $64...

18. Part 18

Articles United United Year States Kingdom Germany Arms and ammunition: Ammunition 1912 $457,294 $1,369,956 Firearms 1912 572,302 $21,756 1,111,676 Asphalt 1912 39,334 Belting 1...

19. Part 19

Articles From United States Total Animals $1,608 $26,016 Arms and accessories 27,203 57,439 Ceramics, crockery, etc. 157,674 503,579 Drugs and medicines 390,546 838,347 Electric...

21. Part 21

Honduras (British), early history, 139; present government, 140; area and population, 143; topography, 144; agriculture, 147; forests, 148; bananas, 149; exports, 149; imports,...