CHAPTER VI

CONSTRUCTING THE ARGUMENT

I. Attention—Aroused by the Introduction 95

1. Kinds of attention 96

A. Natural attention 96

B. Assumed attention 97

2. Methods of securing proper attention 98

A. Immediate statement of purpose 98

B. Illustrative story 100

C. Quotations 101

II. Interest—Maintained by the Proof 102

1. Necessity 103

2. Methods of maintaining interest 103

A. Appropriate treatment 103

a. Adaptation to speaker or writer 103

b. Adaptation to audience or reader 103