CHAPTER XIV

SELLING COFFEE AT RETAIL

How coffees are sold at retail—The place of the grocer, the tea and coffee dealer, the chain store, and the wagon-route distributer in the scheme of distribution—Starting in the retail coffee business—Coffee blends for retailers—Small roasters for retail dealers—Model coffee departments—Creating a coffee trade—Meeting competition—Profits and costs— Splitting nickels—Figuring costs and profits—A credit policy for retailers—Premiums for retailers—How to build and hold a retail coffee business Page 155