Coffee merchandising

A brief account of the beginning of coffee in the Near East—Early legends, persecutions, first printed references—The introduction of the beverage into England, France, and Germ...

The chief factors which enter into coffee goodness—Brief discussion of caffein and caffeol—Coffee’s place in a rational dietary —Latest scientific discoveries that establish the...

The marvelous coffee package, one of the most ingenious in all nature—How coffee is harvested—Picking—Dry and wet methods of preparation—Pulping—Fermentation and washing—Drying—...

The seven stages of transportation—Handling coffee at New York— How green coffee is graded—Spot-market trading—Buying coffee C. & F.—Futures and hedging—Buying and selling commi...

The trade values, bean characteristics, and cup merits of the leading coffees of commerce—Appearance, aroma, and flavor in cup testing—How experts test coffees—Typical sample-ro...

Separating, milling, and mixing—The roasting operation—Dry and wet roasts—Finishing and coating—Cost card for roasters— Cooling and stoning—Roasting equipment—Blending roasted c...

How coffees are sold at wholesale—The wholesale salesman’s place in merchandising—Ten things every master salesman should know—Profit sharing for salesmen—Some coffee costs anal...

How coffees are sold at retail—The place of the grocer, the tea and coffee dealer, the chain store, and the wagon-route distributer in the scheme of distribution—Starting in the...

Analyzing the potential market—The supreme coffee test—Freshly roasted and freshly ground—Coffee-brewing conclusions—Coffee urns—Rules for making coffee in hotels and restaurant...

The first coffee advertisement—Evolution of coffee advertising— Package-coffee advertising—Advertising to the trade—Advertising by various mediums—Advertising for retailers with...

_Facing page_ Near view of berries of Coffea arabica (frontispiece) iii Legendary discovery of the coffee drink 1 First advertisement for coffee 6 A coffee house in the time of...

_A brief account of the beginning of coffee in the Near East—Early legends, persecutions, first printed references—The introduction of the beverage into England, France, and Ger...

The coffee tree, scientifically known as _Coffea arabica_, belongs to the two-leaved class of a large sub-kingdom of vegetable plants known as the _Angiospermæ_. Because it bear...

_The chief factors which enter into coffee goodness—Brief discussion of caffein and caffeol—Coffee’s place in a rational dietary—Latest scientific discoveries which establish th...

The coffee belt of the world lies between the Tropic of Cancer and the Tropic of Capricorn. The coffee tree, while native to Abyssinia and Ethiopia, grows well in Java, Sumatra,...

Coffee grows best in rock ground that pulverizes easily, and, if possible, of volcanic origin. The plant favors a temperate climate within the Tropics. It requires about 70 inch...

_The marvelous coffee package, one of the most ingenious in all nature—How coffee is harvested—Picking—Dry and wet methods of preparation—Pulping—Fermentation and washing—Drying...

Buying coffee in the producing countries and shipping it to the consuming countries is an important branch of the coffee industry and one for which many years of constant study...

_The seven stages of transportation—Handling coffee at New York—How green coffee is graded—Spot-market trading—Buying coffee C. & F.—Futures and hedging—Buying and selling commi...

More than a hundred different kinds of coffee are bought and sold in the United States. All of them belong to the same botanical genus, and practically all to the same species,...

Most roasters blend the different types of coffee when green. Some blend them after they have been roasted separately. When blended before roasting, the coffees are mixed by a m...

_Separating, milling, and mixing—The roasting operation—Dry and wet roasts—Finishing and coating—Cost card for roasters—Cooling and stoning—Roasting equipment—Blending roasted c...

Unless the coffee is to be sold in the bean, it is sent to the grinding and packing department, to be further prepared for the consumer. Since the federal Food Law has been in e...

_How coffees are sold at wholesale—The wholesale salesman’s place in merchandising—Ten things every master salesman should know—Profit sharing for salesmen—Some coffee costs ana...

_How coffees are sold at retail—The place of the grocer, the tea and coffee dealer, the chain store, and the wagon-route distributer in the scheme of distribution—Starting in th...

_Analyzing the potential market—The supreme coffee test—Freshly roasted and freshly ground—Coffee-brewing conclusions—Coffee urns—Rules for making coffee in hotels and restauran...

Leaves and beans are the vegetable sources of the world’s three great non-alcoholic beverages,—tea, coffee, and cocoa. Of the three, tea leaves lead in total amount consumed, co...

_The first coffee advertisement—Evolution of coffee advertising—Package coffee advertising—Advertising to the trade—Advertising by various mediums—Advertising for retailers with...

The ideal way to prepare the coffee drink would be to buy the coffee green, then roast and grind it just before making the beverage. This was the ancient custom, and obtained ev...