Chapter 2

He sucked his bleeding thumb and tried the base of the cellar stairs. Real wood. He chipped at the bricks under the oil burner. Real bricks. The retaining walls, the floor--they were faked.

It was as though someone had shored up the house with a frame of metal and then laboriously concealed the evidence.

The biggest surprise was the upside-down boat hull that blocked the rear half of the cellar, relic of a brief home workshop period that Burckhardt had gone through a couple of years before. From above, it looked perfectly normal. Inside, though, where there should have been thwarts and seats and lockers, there was a mere tangle of braces, rough and unfinished.

"But I _built_ that!" Burckhardt exclaimed, forgetting his thumb. He leaned against the hull dizzily, trying to think this thing through. For reasons beyond his comprehension, someone had taken his boat and his cellar away, maybe his whole house, and replaced them with a clever mock-up of the real thing.

"That's crazy," he said to the empty cellar. He stared around in the light of the flash. He whispered, "What in the name of Heaven would anybody do that for?"

Reason refused an answer; there wasn't any reasonable answer. For long minutes, Burckhardt contemplated the uncertain picture of his own sanity.

He peered under the boat again, hoping to reassure himself that it was a mistake, just his imagination. But the sloppy, unfinished bracing was unchanged. He crawled under for a better look, feeling the rough wood incredulously. Utterly impossible!

He switched off the flashlight and started to wriggle out. But he didn't make it. In the moment between the command to his legs to move and the crawling out, he felt a sudden draining weariness flooding through him.

Consciousness went--not easily, but as though it were being taken away, and Guy Burckhardt was asleep.

III

On the morning of June 16th, Guy Burckhardt woke up in a cramped position huddled under the hull of the boat in his basement--and raced upstairs to find it was June 15th.

The first thing he had done was to make a frantic, hasty inspection of the boat hull, the faked cellar floor, the imitation stone. They were all as he had remembered them--all completely unbelievable.

The kitchen was its placid, unexciting self. The electric clock was purring soberly around the dial. Almost six o'clock, it said. His wife would be waking at any moment.

Burckhardt flung open the front door and stared out into the quiet street. The morning paper was tossed carelessly against the steps--and as he retrieved it, he noticed that this was the 15th day of June.

But that was impossible. _Yesterday_ was the 15th of June. It was not a date one would forget--it was quarterly tax-return day.

He went back into the hall and picked up the telephone; he dialed for Weather Information, and got a well-modulated chant: "--and cooler, some showers. Barometric pressure thirty point zero four, rising ... United States Weather Bureau forecast for June 15th. Warm and sunny, with high around--"

He hung the phone up. June 15th.

"Holy heaven!" Burckhardt said prayerfully. Things were very odd indeed. He heard the ring of his wife's alarm and bounded up the stairs.

Mary Burckhardt was sitting upright in bed with the terrified, uncomprehending stare of someone just waking out of a nightmare.

"Oh!" she gasped, as her husband came in the room. "Darling, I just had the most _terrible_ dream! It was like an explosion and--"

"Again?" Burckhardt asked, not very sympathetically. "Mary, something's funny! I _knew_ there was something wrong all day yesterday and--"

He went on to tell her about the copper box that was the cellar, and the odd mock-up someone had made of his boat. Mary looked astonished, then alarmed, then placatory and uneasy.

She said, "Dear, are you _sure_? Because I was cleaning that old trunk out just last week and I didn't notice anything."

"Positive!" said Guy Burckhardt. "I dragged it over to the wall to step on it to put a new fuse in after we blew the lights out and--"

"After we what?" Mary was looking more than merely alarmed.

"After we blew the lights out. You know, when the switch at the head of the stairs stuck. I went down to the cellar and--"

Mary sat up in bed. "Guy, the switch didn't stick. I turned out the lights myself last night."

Burckhardt glared at his wife. "Now I _know_ you didn't! Come here and take a look!"

He stalked out to the landing and dramatically pointed to the bad switch, the one that he had unscrewed and left hanging the night before....

Only it wasn't. It was as it had always been. Unbelieving, Burckhardt pressed it and the lights sprang up in both halls.

* * * * *

Mary, looking pale and worried, left him to go down to the kitchen and start breakfast. Burckhardt stood staring at the switch for a long time. His mental processes were gone beyond the point of disbelief and shock; they simply were not functioning.

He shaved and dressed and ate his breakfast in a state of numb introspection. Mary didn't disturb him; she was apprehensive and soothing. She kissed him good-by as he hurried out to the bus without another word.

Miss Mitkin, at the reception desk, greeted him with a yawn. "Morning," she said drowsily. "Mr. Barth won't be in today."

Burckhardt started to say something, but checked himself. She would not know that Barth hadn't been in yesterday, either, because she was tearing a June 14th pad off her calendar to make way for the "new" June 15th sheet.

He staggered to his own desk and stared unseeingly at the morning's mail. It had not even been opened yet, but he knew that the Factory Distributors envelope contained an order for twenty thousand feet of the new acoustic tile, and the one from Finebeck & Sons was a complaint.

After a long while, he forced himself to open them. They were.

By lunchtime, driven by a desperate sense of urgency, Burckhardt made Miss Mitkin take her lunch hour first--the June-fifteenth-that-was-yesterday, _he_ had gone first. She went, looking vaguely worried about his strained insistence, but it made no difference to Burckhardt's mood.

The phone rang and Burckhardt picked it up abstractedly. "Contro Chemicals Downtown, Burckhardt speaking."

The voice said, "This is Swanson," and stopped.

Burckhardt waited expectantly, but that was all. He said, "Hello?"

Again the pause. Then Swanson asked in sad resignation, "Still nothing, eh?"

"Nothing what? Swanson, is there something you want? You came up to me yesterday and went through this routine. You--"

The voice crackled: "Burckhardt! Oh, my good heavens, _you remember_! Stay right there--I'll be down in half an hour!"

"What's this all about?"

"Never mind," the little man said exultantly. "Tell you about it when I see you. Don't say any more over the phone--somebody may be listening. Just wait there. Say, hold on a minute. Will you be alone in the office?"

"Well, no. Miss Mitkin will probably--"

"Hell. Look, Burckhardt, where do you eat lunch? Is it good and noisy?"

"Why, I suppose so. The Crystal Cafe. It's just about a block--"

"I know where it is. Meet you in half an hour!" And the receiver clicked.

* * * * *

The Crystal Cafe was no longer painted red, but the temperature was still up. And they had added piped-in music interspersed with commercials. The advertisements were for Frosty-Flip, Marlin Cigarettes--"They're sanitized," the announcer purred--and something called Choco-Bite candy bars that Burckhardt couldn't remember ever having heard of before. But he heard more about them quickly enough.

While he was waiting for Swanson to show up, a girl in the cellophane skirt of a nightclub cigarette vendor came through the restaurant with a tray of tiny scarlet-wrapped candies.

"Choco-Bites are _tangy_," she was murmuring as she came close to his table. "Choco-Bites are _tangier_ than tangy!"

Burckhardt, intent on watching for the strange little man who had phoned him, paid little attention. But as she scattered a handful of the confections over the table next to his, smiling at the occupants, he caught a glimpse of her and turned to stare.

"Why, Miss Horn!" he said.

The girl dropped her tray of candies.

Burckhardt rose, concerned over the girl. "Is something wrong?"

But she fled.

The manager of the restaurant was staring suspiciously at Burckhardt, who sank back in his seat and tried to look inconspicuous. He hadn't insulted the girl! Maybe she was just a very strictly reared young lady, he thought--in spite of the long bare legs under the cellophane skirt--and when he addressed her, she thought he was a masher.

Ridiculous idea. Burckhardt scowled uneasily and picked up his menu.

"Burckhardt!" It was a shrill whisper.

Burckhardt looked up over the top of his menu, startled. In the seat across from him, the little man named Swanson was sitting, tensely poised.

"Burckhardt!" the little man whispered again. "Let's get out of here! They're on to you now. If you want to stay alive, come on!"

There was no arguing with the man. Burckhardt gave the hovering manager a sick, apologetic smile and followed Swanson out. The little man seemed to know where he was going. In the street, he clutched Burckhardt by the elbow and hurried him off down the block.

"Did you see her?" he demanded. "That Horn woman, in the phone booth? She'll have them here in five minutes, believe me, so hurry it up!"

* * * * *

Although the street was full of people and cars, nobody was paying any attention to Burckhardt and Swanson. The air had a nip in it--more like October than June, Burckhardt thought, in spite of the weather bureau. And he felt like a fool, following this mad little man down the street, running away from some "them" toward--toward what? The little man might be crazy, but he was afraid. And the fear was infectious.

"In here!" panted the little man.

It was another restaurant--more of a bar, really, and a sort of second-rate place that Burckhardt had never patronized.

"Right straight through," Swanson whispered; and Burckhardt, like a biddable boy, side-stepped through the mass of tables to the far end of the restaurant.

It was "L"-shaped, with a front on two streets at right angles to each other. They came out on the side street, Swanson staring coldly back at the question-looking cashier, and crossed to the opposite sidewalk.

They were under the marquee of a movie theater. Swanson's expression began to relax.

"Lost them!" he crowed softly. "We're almost there."

He stepped up to the window and bought two tickets. Burckhardt trailed him in to the theater. It was a weekday matinee and the place was almost empty. From the screen came sounds of gunfire and horse's hoofs. A solitary usher, leaning against a bright brass rail, looked briefly at them and went back to staring boredly at the picture as Swanson led Burckhardt down a flight of carpeted marble steps.

They were in the lounge and it was empty. There was a door for men and one for ladies; and there was a third door, marked "MANAGER" in gold letters. Swanson listened at the door, and gently opened it and peered inside.

"Okay," he said, gesturing.

Burckhardt followed him through an empty office, to another door--a closet, probably, because it was unmarked.

But it was no closet. Swanson opened it warily, looked inside, then motioned Burckhardt to follow.

It was a tunnel, metal-walled, brightly lit. Empty, it stretched vacantly away in both directions from them.

Burckhardt looked wondering around. One thing he knew and knew full well:

No such tunnel belonged under Tylerton.

* * * * *

There was a room off the tunnel with chairs and a desk and what looked like television screens. Swanson slumped in a chair, panting.

"We're all right for a while here," he wheezed. "They don't come here much any more. If they do, we'll hear them and we can hide."

"Who?" demanded Burckhardt.

The little man said, "Martians!" His voice cracked on the word and the life seemed to go out of him. In morose tones, he went on: "Well, I think they're Martians. Although you could be right, you know; I've had plenty of time to think it over these last few weeks, after they got you, and it's possible they're Russians after all. Still--"

"Start from the beginning. Who got me when?"

Swanson sighed. "So we have to go through the whole thing again. All right. It was about two months ago that you banged on my door, late at night. You were all beat up--scared silly. You begged me to help you--"

"_I_ did?"

"Naturally you don't remember any of this. Listen and you'll understand. You were talking a blue streak about being captured and threatened, and your wife being dead and coming back to life, and all kinds of mixed-up nonsense. I thought you were crazy. But--well, I've always had a lot of respect for you. And you begged me to hide you and I have this darkroom, you know. It locks from the inside only. I put the lock on myself. So we went in there--just to humor you--and along about midnight, which was only fifteen or twenty minutes after, we passed out."

"Passed out?"

Swanson nodded. "Both of us. It was like being hit with a sandbag. Look, didn't that happen to you again last night?"

"I guess it did," Burckhardt shook his head uncertainly.

"Sure. And then all of a sudden we were awake again, and you said you were going to show me something funny, and we went out and bought a paper. And the date on it was June 15th."

"June 15th? But that's today! I mean--"

"You got it, friend. It's _always_ today!"

It took time to penetrate.

Burckhardt said wonderingly, "You've hidden out in that darkroom for how many weeks?"

"How can I tell? Four or five, maybe. I lost count. And every day the same--always the 15th of June, always my landlady, Mrs. Keefer, is sweeping the front steps, always the same headline in the papers at the corner. It gets monotonous, friend."

IV

It was Burckhardt's idea and Swanson despised it, but he went along. He was the type who always went along.

"It's dangerous," he grumbled worriedly. "Suppose somebody comes by? They'll spot us and--"

"What have we got to lose?"

Swanson shrugged. "It's dangerous," he said again. But he went along.

Burckhardt's idea was very simple. He was sure of only one thing--the tunnel went somewhere. Martians or Russians, fantastic plot or crazy hallucination, whatever was wrong with Tylerton had an explanation, and the place to look for it was at the end of the tunnel.

They jogged along. It was more than a mile before they began to see an end. They were in luck--at least no one came through the tunnel to spot them. But Swanson had said that it was only at certain hours that the tunnel seemed to be in use.

Always the fifteenth of June. Why? Burckhardt asked himself. Never mind the how. _Why?_

And falling asleep, completely involuntarily--everyone at the same time, it seemed. And not remembering, never remembering anything--Swanson had said how eagerly he saw Burckhardt again, the morning after Burckhardt had incautiously waited five minutes too many before retreating into the darkroom. When Swanson had come to, Burckhardt was gone. Swanson had seen him in the street that afternoon, but Burckhardt had remembered nothing.

And Swanson had lived his mouse's existence for weeks, hiding in the woodwork at night, stealing out by day to search for Burckhardt in pitiful hope, scurrying around the fringe of life, trying to keep from the deadly eyes of _them_.

Them. One of "them" was the girl named April Horn. It was by seeing her walk carelessly into a telephone booth and never come out that Swanson had found the tunnel. Another was the man at the cigar stand in Burckhardt's office building. There were more, at least a dozen that Swanson knew of or suspected.

They were easy enough to spot, once you knew where to look--for they, alone in Tylerton, changed their roles from day to day. Burckhardt was on that 8:51 bus, every morning of every day-that-was-June-15th, never different by a hair or a moment. But April Horn was sometimes gaudy in the cellophane skirt, giving away candy or cigarettes; sometimes plainly dressed; sometimes not seen by Swanson at all.

Russians? Martians? Whatever they were, what could they be hoping to gain from this mad masquerade?

Burckhardt didn't know the answer--but perhaps it lay beyond the door at the end of the tunnel. They listened carefully and heard distant sounds that could not quite be made out, but nothing that seemed dangerous. They slipped through.

And, through a wide chamber and up a flight of steps, they found they were in what Burckhardt recognized as the Contro Chemicals plant.

* * * * *

Nobody was in sight. By itself, that was not so very odd--the automatized factory had never had very many persons in it. But Burckhardt remembered, from his single visit, the endless, ceaseless busyness of the plant, the valves that opened and closed, the vats that emptied themselves and filled themselves and stirred and cooked and chemically tasted the bubbling liquids they held inside themselves. The plant was never populated, but it was never still.

Only--now it _was_ still. Except for the distant sounds, there was no breath of life in it. The captive electronic minds were sending out no commands; the coils and relays were at rest.

Burckhardt said, "Come on." Swanson reluctantly followed him through the tangled aisles of stainless steel columns and tanks.

They walked as though they were in the presence of the dead. In a way, they were, for what were the automatons that once had run the factory, if not corpses? The machines were controlled by computers that were really not computers at all, but the electronic analogues of living brains. And if they were turned off, were they not dead? For each had once been a human mind.

Take a master petroleum chemist, infinitely skilled in the separation of crude oil into its fractions. Strap him down, probe into his brain with searching electronic needles. The machine scans the patterns of the mind, translates what it sees into charts and sine waves. Impress these same waves on a robot computer and you have your chemist. Or a thousand copies of your chemist, if you wish, with all of his knowledge and skill, and no human limitations at all.

Put a dozen copies of him into a plant and they will run it all, twenty-four hours a day, seven days of every week, never tiring, never overlooking anything, never forgetting....

Swanson stepped up closer to Burckhardt. "I'm scared," he said.

They were across the room now and the sounds were louder. They were not machine sounds, but voices; Burckhardt moved cautiously up to a door and dared to peer around it.

It was a smaller room, lined with television screens, each one--a dozen or more, at least--with a man or woman sitting before it, staring into the screen and dictating notes into a recorder. The viewers dialed from scene to scene; no two screens ever showed the same picture.

The pictures seemed to have little in common. One was a store, where a girl dressed like April Horn was demonstrating home freezers. One was a series of shots of kitchens. Burckhardt caught a glimpse of what looked like the cigar stand in his office building.

It was baffling and Burckhardt would have loved to stand there and puzzle it out, but it was too busy a place. There was the chance that someone would look their way or walk out and find them.

* * * * *

They found another room. This one was empty. It was an office, large and sumptuous. It had a desk, littered with papers. Burckhardt stared at them, briefly at first--then, as the words on one of them caught his attention, with incredulous fascination.

He snatched up the topmost sheet, scanned it, and another, while Swanson was frenziedly searching through the drawers.

Burckhardt swore unbelievingly and dropped the papers to the desk.

Swanson, hardly noticing, yelped with delight: "Look!" He dragged a gun from the desk. "And it's loaded, too!"

Burckhardt stared at him blankly, trying to assimilate what he had read. Then, as he realized what Swanson had said, Burckhardt's eyes sparked. "Good man!" he cried. "We'll take it. We're getting out of here with that gun, Swanson. And we're going to the police! Not the cops in Tylerton, but the F.B.I., maybe. Take a look at this!"

The sheaf he handed Swanson was headed: "Test Area Progress Report. Subject: Marlin Cigarettes Campaign." It was mostly tabulated figures that made little sense to Burckhardt and Swanson, but at the end was a summary that said:

Although Test 47-K3 pulled nearly double the number of new users of any of the other tests conducted, it probably cannot be used in the field because of local sound-truck control ordinances.

The tests in the 47-K12 group were second best and our recommendation is that retests be conducted in this appeal, testing each of the three best campaigns with and without the addition of sampling techniques.

An alternative suggestion might be to proceed directly with the top appeal in the K12 series, if the client is unwilling to go to the expense of additional tests.

All of these forecast expectations have an 80% probability of being within one-half of one per cent of results forecast, and more than 99% probability of coming within 5%.

Swanson looked up from the paper into Burckhardt's eyes. "I don't get it," he complained.

Burckhardt said, "I don't blame you. It's crazy, but it fits the facts, Swanson, _it fits the facts_. They aren't Russians and they aren't Martians. These people are advertising men! Somehow--heaven knows how they did it--they've taken Tylerton over. They've got us, all of us, you and me and twenty or thirty thousand other people, right under their thumbs.

"Maybe they hypnotize us and maybe it's something else; but however they do it, what happens is that they let us live a day at a time. They pour advertising into us the whole damned day long. And at the end of the day, they see what happened--and then they wash the day out of our minds and start again the next day with different advertising."

* * * * *

Swanson's jaw was hanging. He managed to close it and swallow. "Nuts!" he said flatly.

Burckhardt shook his head. "Sure, it sounds crazy--but this whole thing is crazy. How else would you explain it? You can't deny that most of Tylerton lives the same day over and over again. You've _seen_ it! And that's the crazy part and we have to admit that that's true--unless we are the crazy ones. And once you admit that somebody, somehow, knows how to accomplish that, the rest of it makes all kinds of sense.

"Think of it, Swanson! They test every last detail before they spend a nickel on advertising! Do you have any idea what that means? Lord knows how much money is involved, but I know for a fact that some companies spend twenty or thirty million dollars a year on advertising. Multiply it, say, by a hundred companies. Say that every one of them learns how to cut its advertising cost by only ten per cent. And that's peanuts, believe me!

"If they know in advance what's going to work, they can cut their costs in half--maybe to less than half, I don't know. But that's saving two or three hundred million dollars a year--and if they pay only ten or twenty per cent of that for the use of Tylerton, it's still dirt cheap for them and a fortune for whoever took over Tylerton."

Swanson licked his lips. "You mean," he offered hesitantly, "that we're a--well, a kind of captive audience?"