The Message and the Man: Some Essentials of Effective Preaching
Chapter 17
THE MESSAGE:--
ITS FORM AND DELIVERANCE
THEORY OF BOOK III.
We have spoken of the Effective Preacher and of the Effective Message, but this Message must have Effective Form and Expression in order to command the Largest Measure of Success.
_What are the Essentials of Effectiveness in the Form and Delivery of the Message?_