Chapter 17

Next in value to the circular is the poster. The extent to which posters are used in London, which contains a highly educated population, is proof sufficient of its utility as a disseminator. But in the country the poster has never yet been resorted to as an aid to the bookseller. The auctioneers have found out its importance, and their bills are freely dispersed in every nook and corner. There are no keener men, and they know from experience that it is the cheapest way of advertising sales. Their posters are everywhere--on walls, gate-posts, sign-posts, barns, in the bars of wayside inns. The local drapers in the market towns resort to the poster when they have a sale at "vastly reduced" prices, sending round the bill-sticker to remote hamlets and mere settlements of two or three houses. They, too, know its value, and that by it customers are attracted from the most outlying places. People in villages and hamlets pass the greater part of their time out-of-doors and are in no hurry, so that if in walking down the road to or from their work they see a bill stuck upon a wall, they invariably stop to read it. People on the London railway platforms rather blink the posters displayed around them: they would rather avoid them, though they cannot altogether. It is just the reverse in the hamlet, where the inhabitants lead such monotonous lives, and have so little excitement that a fresh poster is a good subject for conversation. No matter where you put a poster, somebody will read it, and it is only next in value to the circular, appealing to the public as the circular appeals to the individual. Here are two methods of reaching the country and of disseminating a knowledge of books other than the employment of expensive travellers. Even if travellers be called in, circular and poster should precede their efforts.

There is then the advertisement column of the local press. The local press has never been used for the advertisement of such books as are suitable to country readers, certainly not for the class hitherto chiefly borne in view and for convenience designated villager. The reason why such books have not been advertised in the local press is probably because the authors and publishers had no idea of the market that exists in the country. For the most part readers in town and the suburbs only glance at the exciting portions of papers, and then cast them aside. Readers in the villages read every line from the first column to the last, from the title to the printer's address. The local papers are ploughed steadily through, just as the horses plough the fields, and every furrow conscientiously followed from end to end, advertisements and all. The brewer's, the grocer's, the draper's, the ironmonger's advertisements (market-town tradesmen), which have been there month after month, are all read, and the slightest change immediately noted. If there were any advertisement of books suitable to their taste it would be read in exactly the same manner. But in advertising for country people one fact must be steadily borne in mind--that they are slow to act; that is, the advertisement must be permanent. A few insertions are forgotten before those who have seen them have made up their minds to purchase. When an advertisement is always there, by-and-by the thought suggested acts on the will, and the stray coin is invested--it may be six months after the first inclination arose. The procrastination of country people is inexplicable to hurrying London men. But it is quite useless to advertise unless it is taken into account. If permanent, an advertisement in the local press will reach its mark. It is this permanency which gives another value to the circular and the poster; the circular is folded up and preserved to be looked at again like a book of reference; the poster remains on the dry wall of the barn, and the ink is legible months after it was first put up.

Having now informed the hamlets of the books which are in existence, if complete success is desired, the next step should be to put specimens of those books before the eyes of the residents. To read of them, to know that they exist, and then to actually see them--as Londoners see them in every street--is a logical process leading to purchases. As already pointed out, there are little shops in every village and hamlet where the local paper can be obtained which would gladly expose books for sale if the offer were made to them. The same remark applies to the shops in the market towns. These, too, require to be supplied; they require the thing explained to them, and they would at once try it. Finally, let a traveller once now and then come along, and call at these shops to wake up and stir the business and change the face of the counter. Let him while in the hamlet also call at as many houses and cottages as he can manage in a few hours, leaving circulars--always circulars--behind him. There would then be a complete system of supply.

SUNLIGHT IN A LONDON SQUARE [Footnote: The sunlight and the winds enter London, and the life of the fields is there too, if you will but see it.]

There are days now and again when the summer broods in Trafalgar Square; the flood of light from a cloudless sky gathers and grows, thickening the air; the houses enclose the beams as water is enclosed in a cup. Sideways from the white-painted walls light is reflected; upwards from the broad, heated pavement in the centre light and heat ascend; from the blue heaven it presses downwards. Not only from the sun--one point--but from the entire width of the visible blue the brilliant stream flows. Summer is enclosed between the banks of houses--all summer's glow and glory of exceeding brightness. The blue panel overhead has but a stray fleck of cloud, a Cupid drawn on the panel in pure white, but made indefinite by distance. The joyous swallows climb high into the illuminated air till the eye, daunted by the glow, can scarce detect their white breasts as they turn.

Slant shadows from the western side give but a margin of contrast; the rays are reflected through them, and they are only shadows of shadows. At the edges their faint sloping lines are seen in the air, where a million motes impart a fleeting solidity to the atmosphere. A pink-painted front, the golden eagle of the great West, golden lettering, every chance strip and speck of colour is washed in the dazzling light, made clear and evident. The hands and numerals of the clock yonder are distinct and legible, the white dial-plate polished; a window suddenly opened throws a flash across the square. Eastwards the air in front of the white walls quivers, heat and light reverberating visibly, and the dry flowers on the window-sills burn red and yellow in the glare. Southwards green trees, far down the street, stand, as it seems, almost at the foot of the chiselled tower of Parliament--chiselled in straight lines and perpendicular grooves, each of which casts a shadow into itself. Again, the corners advanced before the main wall throw shadows on it, and the hollow casements draw shadows into their cavities. Thus, in the bright light against the blue sky the tower pencils itself with a dark crayon, and is built, not of stone, but of light and shadow. Flowing lines of water rise and fall from the fountains in the square, drooping like the boughs of a weeping ash, drifted a little to one side by an imperceptible air, and there sprinkling the warm pavement in a sparkling shower. The shower of finely divided spray now advances and now retreats, as the column of water bends to the current of air, or returns to its upright position.

By a pillared gateway there is a group in scarlet, and from time to time other groups in scarlet pass and repass within the barrack-court. A cream-tinted dress, a pink parasol--summer hues--go by in the stream of dark-clothed people; a flower fallen on the black water of a river. Either the light subdues the sound, or perhaps rather it renders the senses slumberous and less sensitive, but the great sunlit square is silent--silent, that is, for the largest city on earth. A slumberous silence of abundant light, of the full summer day, of the high flood of summer hours whose tide can rise no higher. A time to linger and dream under the beautiful breast of heaven, heaven brooding and descending in pure light upon man's handiwork. If the light shall thus come in, and of its mere loveliness overcome every aspect of dreariness, why shall not the light of thought, and hope--the light of the soul--overcome and sweep away the dust of our lives?

I stood under the portico of the National Gallery in the shade looking southwards, across the fountains and the lions, towards the green trees under the distant tower. Once a swallow sang in passing on the wing, garrulous still as in the time of old Rome and Augustan Virgil. From the high pediments dropped the occasional chatter of sparrows and the chirp of their young in the roofs. The second brood, they were late; they would not be in time for the harvest and the fields of stubble. A flight of blue pigeons rose from the central pavement to the level line of the parapet of the western houses. A starling shot across the square, swift, straight, resolute. I looked for the swifts, but they had gone, earliest of all to leave our sky for distant countries. Away in the harvest field the reaper, pausing in his work, had glanced up at the one stray fleck of cloud in the sky, which to my fancy might be a Cupid on a blue panel, and seeing it smiled in the midst of the corn, wiping his blackened face, for he knew it meant dry weather. Heat, and the dust of the straw, the violent labour had darkened his face from brown almost to blackness--a more than swarthiness, a blackness. The stray cloud was spreading out in filaments, each thread drawn to a fineness that ended presently in disappearance. It was a sign to him of continued sunshine and the prosperity of increased wages. The sun from whose fiery brilliance I escaped into the shadow was to him a welcome friend; his neck was bare to the fierceness of the sun. His heart was gladdened because the sky promised him permission to labour till the sinews of his fingers stiffened in their crooked shape (as they held the reaping-hook), and he could hardly open them to grasp the loaf he had gained.

So men laboured of old time, whether with plough or sickle or pruning-hook, in the days when Augustan Virgil heard the garrulous swallow, still garrulous. An endless succession of labour, under the brightness of summer, under the gloom of winter; to my thought it is a sadness even in the colour and light and glow of this hour of sun, this ceaseless labour, repeating the furrow, reiterating the blow, the same furrow, the same stroke--shall we never know how to lighten it, how to live with the flowers, the swallows, the sweet delicious shade, and the murmur of the stream? Not the blackened reaper only, but the crowd whose low hum renders the fountain inaudible, the nameless and unknown crowd of this immense city wreathed round about the central square. I hope that at some time, by dint of bolder thought and freer action, the world shall see a race able to enjoy it without stint, a race able to enjoy the flowers with which the physical world is strewn, the colours of the garden of life. To look backwards with the swallow there is sadness, to-day with the fleck of cloud there is unrest; but forward, with the broad sunlight, there is hope.

Except you see these colours, and light, and tones, except you see the blue heaven over the parapet, you know not, you cannot feel, how great are the possibilities of man. At my back, within the gallery, there is many a canvas painted under Italian skies, in glowing Spain, in bright Southern France. There are scenes lit with the light that gleams on orange grove and myrtle; these are faces tinted with the golden hue that floats in southern air. But yet, if any one impartial will stand here outside, under the portico, and forgetting that it is prosaic London, will look at the summer enclosed within the square, and acknowledge it for itself as it is, he must admit that the view--light and colour, tone and shade--is equal to the painted canvas, is full, as it were, to the brim of interest, suggestion, and delight. Before the painted canvas you stand with prepared mind; you have come to see Italy, you are educated to find colour, and the poetry of tone. Therefore you see it, if it is there. Here in the portico you are unprepared, uneducated; no one has ever given a thought of it. But now trace out the colour and the brightness; gaze up into the sky, watch the swallows, note the sparkle of the fountain, observe the distant tower chiselled with the light and shade. Think, then, of the people, not as mere buyers and sellers, as mere counters, but as human beings--beings possessed of hearts and minds, full of the passions and the hopes and fears which made the ancient poets great merely to record. These are the same passions that were felt in antique Rome, whose very name is a section of human life. There is colour in these lives now as then.

VENICE IN THE EAST END

The great red bowsprit of an Australian clipper projects aslant the quay. Stem to the shore, the vessel thrusts an outstretched arm high over the land, as an oak in a glade pushes a bare branch athwart the opening. This beam is larger than an entire tree divested of its foliage, such trees, that is, as are seen in English woods. The great oaks might be bigger at the base where they swell and rest themselves on a secure pedestal. Five hundred years old an oak might measure more at six feet, at eight, or ten feet from the ground; after five hundred years, that is, of steady growth. But if even such a monarch were taken, and by some enormous mechanic power drawn out, and its substance elongated into a tapering spar, it would not be massive enough to form this single beam. Where it starts from the stem of the vessel it is already placed as high above the level of the quay as it is from the sward to the first branch of an oak. At its root it starts high overhead, high enough for a trapeze to be slung to it upon which grown persons could practise athletic exercises. From its roots, from the forward end of the deck, the red beam rises at a regular angle, diminishing in size with altitude till its end in comparison with the commencement may be called pointed, though in reality blunt. To the pointed end it would be a long climb; it would need a ladder. The dull red of the vast beam is obscured by the neutral tint of the ropes which are attached to it; colour generally gives a sense of lightness by defining shape, but this red is worn and weatherbeaten, rubbed and battered, so that its uncertain surface adds to the weight of the boom.

It hangs, an immense arm thrust across the sky; it is so high it is scarcely noticed in walking under it; it is so great and ponderous, and ultra in size, that the eye and mind alike fail to estimate it. For it is a common effect of great things to be overlooked. A moderately large rock, a moderately large house, is understood and mentally put down, as it were, at a certain figure, but the immense--which is beyond the human--cannot enter the organs of the senses. The portals of the senses are not wide enough to receive it; you must turn your back on it and reflect, and add a little piece of it to another little piece, and so build up your understanding. Human things are small; you live in a large house, but the space you actually occupy is very inconsiderable; the earth itself, great as it is, is overlooked, it is too large to be seen. The eye is accustomed to the little, and cannot in a moment receive the immense. Only by slow comparison with the bulk of oak trees, by the height of a trapeze, by the climbing of a ladder, can I convey to my mind a true estimate and idea of this gigantic bowsprit. It would be quite possible to walk by and never see it because of its size, as one walks by bridges or travels over a viaduct without a thought.

The vessel lies with her bowsprit projecting over the quay, moored as a boat run ashore on the quiet sandy beach of a lake, not as a ship is generally placed with her broadside to the quay wall or to the pier. Her stern is yonder--far out in the waters of the dock, too far to concern us much as we look from the verge of the wall. Access to the ship is obtained by a wooden staging running out at the side; instead of the ship lying beside the pier, a pier has been built out to fit to the ship. This plan, contrary to preconceived ideas, is evidently founded on good reason, for if such a vessel were moored broadside to the quay how much space would she take up? There would be, first, the hull itself say eighty yards, and then the immense bowsprit. Two or three such ships would, as it were, fill a whole field of water; they would fill a whole dock; it would not require many to cover a mile. By placing each stem to the quay they only occupy a space equal to their breadth instead of to their length. This arrangement, again, tends to deceive the eye; you might pass by, and, seeing only the bow, casually think there was nothing particular in it. Everything here is on so grand a scale that the largest component part is diminished; the quay, broad enough to build several streets abreast; the square, open stretches of gloomy water; and beyond these the wide river. The wind blows across these open spaces in a broad way--not as it comes in sudden gusts around a street corner, but in a broad open way, each puff a quarter of a mile wide. The view of the sky is open overhead, masts do not obstruct the upward look; the sunshine illumines or the cloud-shadows darken hundreds of acres at once. It is a great plain; a plain of enclosed waters, built in and restrained by the labour of man, and holding upon its surface fleet upon fleet, argosy upon argosy. Masts to the right, masts to the left, masts in front, masts yonder above the warehouses; masts in among the streets as steeples appear amid roofs; masts across the river hung with drooping half-furled sails; masts afar down thin and attenuated, mere dark straight lines in the distance. They await in stillness the rising of the tide.

It comes, and at the exact moment--foreknown to a second--the gates are opened, and the world of ships moves outwards to the stream. Downwards they drift to the east, some slowly that have as yet but barely felt the pull of the hawser, others swiftly, and the swifter because their masts cross and pass the masts of inward-bound ships ascending. Two lines of masts, one raking one way, the other the other, cross and puzzle the eye to separate their weaving motion and to assign the rigging to the right vessel. White funnels aslant, dark funnels, red funnels rush between them; white steam curls upwards; there is a hum, a haste, almost a whirl, for the commerce of the world is crowded into the hour of the full tide. These great hulls, these crossing masts a-rake, the intertangled rigging, the background of black barges drifting downwards, the lines and ripple of the water as the sun comes out, if you look too steadily, daze the eyes and cause a sense of giddiness. It is so difficult to realise so much mass--so much bulk--moving so swiftly, and in so intertangled a manner; a mighty dance of thousands of tons--gliding, slipping, drifting onwards, yet without apparent effort. Thousands upon thousands of tons go by like shadows, silently, as if the ponderous hulls had no stability or weight; like a dream they float past, solid and yet without reality. It is a giddiness to watch them.

This happens, not on one day only, not one tide, but at every tide and every day the year through, year after year. The bright summer sun glows upon it; the red sun of the frosty hours of winter looks at it from under the deepening canopy of vapour the blasts of the autumnal equinox howl over the vast city and whistle shrilly in the rigging; still at every tide the world of ships moves out into the river. Why does not a painter come here and place the real romance of these things upon canvas, as Venice has been placed? Never twice alike, the changing atmosphere is reflected in the hue of the varnished masts, now gleaming, now dull, now dark. Till it has been painted, and sung by poet, and described by writers, nothing is human. Venice has been made human by poet, painter, and dramatist, yet what was Venice to this--this the Fact of our own day? Two of the caravels of the Doge's fleet, two of Othello's strongest war-ships, could scarcely carry the mast of my Australian clipper. At a guess it is four feet through; it is of iron, tubular; there is room for a winding spiral staircase within it; as for its height, I will not risk a guess at it. Could Othello's war-ships carry it they would consider it a feat, as the bringing of the Egyptian obelisk to London was thought a feat. The petty ripples of the Adriatic, what were they? This red bowsprit at its roots is high enough to suspend a trapeze; at its head a ladder would be required to mount it from the quay; yet by-and-by, when the tide at last comes, and its time arrives to move outwards in the dance of a million tons, this mighty bowsprit, meeting the Atlantic rollers in the Bay of Biscay, will dip and bury itself in foam under the stress of the vast sails aloft. The forty-feet billows of the Pacific will swing these three or four thousand or more tons, this giant hull which must be moored even stem to shore, up and down and side to side as a handful in the grasp of the sea. Now, each night as the clouds part, the north star looks down upon the deck; then, the Southern Cross will be visible in the sky, words quickly written, but half a globe apart. What was there in Venice to arouse thoughts such as spring from the sight of this red bowsprit? In two voyages my Australian clipper shall carry as much merchandise as shall equal the entire commerce of Venice for a year.

Yet it is not the volume, not the bulk only; cannot you see the white sails swelling, and the proud vessel rising to the Pacific billows, the north star sinking, and the advent of the Southern Cross; the thousand miles of ocean without land around, the voyage through space made visible as sea, the far, far south, the transit around a world? If Italian painters had had such things as these to paint, if poets of old time had had such things as these to sing, do you imagine they would have been contented with crank caravels and tales thrice told already? They had eyes to see that which was around them. Open your eyes and see those things which are around us at this hour.

THE PIGEONS AT THE BRITISH MUSEUM