Chapter 21

readers.

Our readers as far as heard from have almost without exception spoken highly of our advertisements and declared they would purchase the goods.

If, however, the amount of sales secured does not equal the price of the advertisement, there is no reason whatever why any dealer should use our pages.

*

There is a tooth-paste, specially recommended by physicians, well used and found of marked value, noticeably checking decay of the teeth and improving mouth and throat conditions.

Now, suppose the makers take one page in one issue of The Forerunner at $25.00. Then suppose that only one thousand of our readers spend 25 cents each to try that tooth-paste. That makes $250.00; and the makers ought to get at least half of it.

if only two hundred did it, the makers would still get their money back--to say nothing of the additional advertising given by each new purchaser who likes it.

*

Here is an experiment The Forerunner would like to try.

If all the readers who did purchase goods on the strength of these recommendations would waste a cent in sending me a post card saying they had done so, it would definitely show whether this small experiment in honesty has any practical value.

Meanwhile The Forerunner will continue to run one or two as samples; put in real ones when it gets them; and may find it necessary to take out the eight pages which would have been so useful if properly filled.

Best of all; if enough subscriptions come in, we can get along without any advertising whatever--and furnish more reading matter.

For this ideal state we look forward hopefully.

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Things we wish to Advertise

This is the list of articles the editor wishes to secure, having known and used them for from two to forty years; some were used by her mother before her. They are things you can buy anywhere or order by mail.

A TOILET PREPARATION: Used by mother and self. A COURTPLASTER: Used from infancy, perfect. SOMETHING SIMILAR TO ABOVE, Most excellent. A SILVER CLEANER: Very satisfactory. SEVEN KINDS OF SOAP--and such like--all good. A BREAKFAST FOOD: Used unvaryingly for nine years. SIX OTHER BREAKFAST FOODS: All first-rate. ONE VARIETY OF SOUPS: Absolutely good. FOUR OTHER FOOD-MAKERS: Safe to recommend. FOUR KINDS OF COCOA: All very good. A HAIRBRUSH: A real delight--if you have hair. MY TYPEWRITER: I _would_ have this kind. A PEN: All my books were written with this pen. A VOICE TABLOID: A blessing to a speaker. A TOOTHPASTE: The best out of many. PERFECTION IN HAIRPINS. TWO KINDS OF UNDERWEAR: Good ones. TWO KINDS OF HOSIERY: They wear well. A HOUSEHOLD COMFORT AND TIME-SAVER. A MATTRESS: Continuously satisfactory. BOOKCASES: The kind you want. A MUSIC MACHINE: Or how to keep the boys at home. FIVE FOOD ARTICLES: Long valued. A DRESS SHIELD: That can be trusted. SOMETHING BETTER THAN WHALEBONE. TWO KINDS OF SKIRT-BINDING: Always reliable. THE BEST OF CRACKERS. FOUNTAIN PEN THAT NEVER LEAKS.

These are "preferred stock." More may be tried and found worthy; but these have been used long and continuously--just because they were good.

If this list could be filled out at reasonable rates, it would form a very useful little collection, to seller and buyer. And to

THE FORERUNNER CHARLOTTE PERKINS GILMAN'S MAGAZINE CHARLTON CO., 67 WALL ST., NEW YORK

[Advertisement]

C A L E N D U L A

CHILDREN CEASE TO CRY FOR IT.

This is a gratuitous advertisement, benefitting

a) The Child; whose pain stops;

b) The Mother; who doesn't have to hear him cry;

c) The Nearest Druggist--a little.

CALENDULA is a good standard old drug--made of marigolds--in the _materia medica._ You buy a little bottle of tincture of calendula, and keep it on the shelf. Nobody will drink it by mistake--it doesn't taste good.

Presently Johnny falls down hard--he was running--he fell on a gritty place--his poor little knee is scraped raw. And he howls, how he howls! square-mouthed and inconsolable.

Then you hastily get a half a tea-cupful of water, a little warm if you have it, and put in a few drops of calendula. Wet a soft clean rag in it, bind it softly on the wound, keep it wet--and the pain stops.

Many many times has this quieted my infant anguish; also have I used it as a grown up. The effect is the same.

C A L E N D U L A TAKES THE PAIN FROM A R A W W O U N D

THE FORERUNNER

A MONTHLY MAGAZINE

BY

CHARLOTTE PERKINS GILMAN AUTHOR, OWNER & PUBLISHER

1.00 A YEAR .10 A COPY