Chapter 3

Language as Mediating Mechanism The power of insertion Myth as mediating pre-text Differentiation and coordination Integration and coordination revisited Life after literacy

Literacy, Language and Market Preliminaries Products 'R' Us The language of the market The language of products Transaction and literacy Whose market? Whose freedom? New markets, new languages Literacy and the transient Market, advertisement, literacy

Language and Work Inside and outside the world We are what we do Literacy and the machine The disposable human being Scale of work, scale of language Innate heuristics The realm of alternatives Mediation of mediation

Literacy and Education "Know the best" Ideal vs. real Relevance Temples of knowledge Coherence and connection Plenty of questions The equation of a compromise To be a child Who are we kidding? What about alternatives?