The art of decorating dry goods windows and interiors

In building a store on modern principles the front is more important than any other detail. For, a store being intended for the sale of merchandise, the front is the first thing...

In attempting to explain the fundamental principles of successful store decoration, the window is the first thing to be considered, and there are all kinds of windows, little an...

Those who are inexperienced in window decoration will need a few general instructions before attempting to trim in a practical and successful manner. Experience has taught us se...

When a window display is conceived in the fertile brain of the artist, his first work is to erect the framework for his creation. He must have something to build upon. Many trim...

After erecting the framework the decorator proceeds to cover it, in order to complete his background. But before doing this the harmony of color must be considered, as the real...

Not less important than the framework is the background and the decoration of your framework. Indeed, many trimmers regard the subject of backgrounds as the most important in wi...

There are two ways to plan a window. One is to draw on paper a diagram of your framework and lay out your plan as carefully as an architect will design a house. Another is to pl...

Unless a window dresser is thoroughly conversant with the art of draping he will not be recognized as accomplished. Yet there are many professional trimmers who, it must be admi...

A good background is a necessity. It is the frame of your picture. Many goods, desirable in themselves, need a color effect to throw them out properly. Practical window trimmers...

Having erected a proper framework and covered it in an artistic manner, the background is complete, and the decorator next turns to the subject of proper fixtures on which to di...

There are almost as many ways to drape dress goods as there are varieties of the goods themselves, and many of them are good ways, too. Ask any window trimmer, no matter what ex...

Show cards, to a business man, are a necessity. Everything depends upon the way he advertises, and he cannot advertise judiciously without the aid of signs. Some one must make h...

The month of January is generally considered “Linen Month,” and special pains are taken by wide awake merchants to interest buyers by means of attractive displays of these goods...

One of the best modes of attraction for window displays is the “illusion” centerpiece. It originated with dime museums and side shows, but is none the less sure to arouse the cu...

The best motor for all general purposes is without doubt an electric motor. These can be procured at a moderate cost as small as ¼-horse power, which is sufficient for an ordina...

Mechanical window dressing has made great strides during the past few years, and has become an important factor in successful displays. When you hear a decorator sneer at mechan...

The most approved method of stationary electric lights for windows are those placed at the top, next to the window pane, and so arranged as to throw their light downward and bac...

The combination of electrical effects with mechanical devices adds to the complication of work but produces the most attractive displays yet known to the art. Such designs range...

The design here submitted is one that will attract attention as far as it can be seen, and requires nothing practically of a special order, and is applicable to almost any kind...

It is natural that all trimmers should be interested in the proper reproduction of their displays. The photograph is an imperishable evidence of the trimmer’s skill and genius....

Now I wish to say just a few words regarding the care of wax figures. I think there is nothing that looks so bad, or ruins the effect of the window so much, as to see handsomely...

_Chiffon._—The utility of chiffon in window decoration is proved every day. The material is so soft, fleecy and pliable that it makes an admirable floor covering or background,...

The street fair consists of a series of temporary booths erected on both sides of the main street of a town, or around a central square or park, if the town is laid out that way...

Easter is especially the season for artistic decoration, and no American holiday, save Christmas, receives so much attention in decoration from our merchants. It comes after a s...

A pretty custom it is to set apart one day in memory of our nation’s fallen heroes, and May 30 is always held in loving, if sad, remembrance by our people.

Interior display should be simple, harmonious, artistic. Don’t attempt to bewilder your customers. A woman in search of an apron shies from a great bunch of aprons swung from th...

The accompanying illustration is an arch erected in honor of the order of Odd Fellows, and is a clever conception well carried out. The three links were puffed over a heavy card...

I have selected as examples of good trims in every line of dry goods some of the best designs that have appeared during the past three years in the popular window-trimming journ...