Part 2

Consider, for example, the amazing readiness with which they succumb to the imbecile bait of advertising! An American manufacturer, finding himself with a stock of unsalable goods or encountering otherwise a demand that is less than his production, does not have to look, like his English or German colleague, for foreign dumping grounds. He simply packs his surplus in gaudy packages, sends for an advertising agent, joins an Honest-Advertising club, fills the newspapers and magazines with lying advertisements, and sits down in peace while his countrymen fight their way to his counters. That they will come is almost absolutely sure; no matter how valueless the goods, they will leap to the advertisements; their one desire seems to be to get rid of their money. As a consequence of this almost pathological eagerness, the advertising bill of the American people is greater than that of all other peoples taken together. There is scarcely an article within the range of their desires that does not carry a heavy load of advertising; they actually pay out millions every year to be sold such commonplace necessities as sugar, towels, collars, lead-pencils and corn-meal. The business of thus bamboozling them and picking their pockets enlists thousands and thousands of artists, writers, printers, sign-painters and other such parasites. Their towns are bedaubed with chromatic eye-sores and made hideous with flashing lights; their countryside is polluted; their newspapers and magazines become mere advertising sheets; idiotic slogans and apothegms are invented to enchant them; in some cities they are actually taxed to advertise the local makers of wooden nutmegs. Multitudes of swindlers are naturally induced to adopt advertising as a trade, and some of them make great fortunes at it. Like all other men who live by their wits, they regard themselves as superior fellows, and every year they hold great conventions, bore each other with learned papers upon the psychology of their victims, speak of one another as men of genius, have themselves photographed by the photographers of newspapers eager to curry favour with them, denounce the government for not spending the public funds for advertising, and summon United States Senators, eminent chautauquans and distinguished vaudeville stars to entertain them. For all this the plain people pay the bill, and never a protest comes out of them.

As a matter of fact, the only genuinely thrifty folks among us, in the sense that a Frenchman, a Scot or an Italian is thrifty, are the immigrants of the most recent invasions. That is why they oust the native wherever the two come into contact--say in New England and in the Middle West. They acquire, bit by bit, the best lands, the best stock, the best barns, not because they have the secret of _making_ more money, but because they have the resolution to _spend_ less. As soon as they become thoroughly Americanized they begin to show the national prodigality. The old folks wear home-made clothes and stick to the farm; the native-born children order their garments from mail-order tailors and expose themselves in the chautauquas and at the great orgies of Calvinism and Wesleyanism. The old folks put every dollar they can wring from a reluctant environment into real property or the banks; the young folks put their inheritance into phonographs, Fords, boiled shirts, yellow shoes, cuckoo clocks, lithographs of the current mountebanks, oil stock, automatic pianos and the works of Harold Bell Wright, Gerald Stanley Lee and O. Henry.

III

But what, then, is the character that actually marks the American--that is, in chief? If he is not the exalted monopolist of liberty that he thinks he is nor the noble altruist and idealist he slaps upon the chest when he is full of rhetoric, nor the degraded dollar-chaser of European legend, then what is he? We offer an answer in all humility, for the problem is complex and there is but little illumination of it in the literature; nevertheless, we offer it in the firm conviction, born of twenty years' incessant meditation, that it is substantially correct. It is, in brief, this: that the thing which sets off the American from all other men, and gives a peculiar colour not only to the pattern of his daily life but also to the play of his inner ideas, is what, for want of a more exact term, may be called social aspiration. That is to say, his dominant passion is a passion to lift himself by at least a step or two in the society that he is a part of--a passion to improve his position, to break down some shadowy barrier of caste, to achieve the countenance of what, for all his talk of equality, he recognizes and accepts as his betters. The American is a pusher. His eyes are ever fixed upon some round of the ladder that is just beyond his reach, and all his secret ambitions, all his extraordinary energies, group themselves about the yearning to grasp it. Here we have an explanation of the curious restlessness that educated foreigners, as opposed to mere immigrants, always make a note of in the country; it is half aspiration and half impatience, with overtones of dread and timorousness. The American is violently eager to get on, and thoroughly convinced that his merits entitle him to try and to succeed, but by the same token he is sickeningly fearful of slipping back, and out of the second fact, as we shall see, spring some of his most characteristic traits. He is a man vexed, at one and the same time, by delusions of grandeur and an inferiority complex; he is both egotistical and subservient, assertive and politic, blatant and shy. Most of the errors about him are made by seeing one side of him and being blind to the other.

Such a thing as a secure position is practically unknown among us. There is no American who cannot hope to lift himself another notch or two, if he is good; there is absolutely no hard and fast impediment to his progress. But neither is there any American who doesn't have to keep on fighting for whatever position he has; no wall of caste is there to protect him if he slips. One observes every day the movement of individuals, families, whole groups, in both directions. All of our cities are full of brummagem aristocrats--aristocrats, at all events, in the view of their neighbours--whose grandfathers, or even fathers, were day labourers; and working for them, supported by them, heavily patronized by them, are clerks whose grandfathers were lords of the soil. The older societies of Europe, as every one knows, protect their caste lines a great deal more resolutely. It is as impossible for a wealthy pork packer or company promoter to enter the _noblesse_ of Austria, even today, as it would be for him to enter the boudoir of a queen; he is barred out absolutely and even his grandchildren are under the ban. And in precisely the same way it is as impossible for a count of the old Holy Roman Empire to lose caste as it would be for the Dalai Lama; he may sink to unutterable depths within his order, but he cannot get himself out of it, nor can he lose the peculiar advantages that go with membership; he is still a _Graf_, and, as such, above the herd. Once, in a Madrid café, the two of us encountered a Spanish marquis who wore celluloid cuffs, suffered from pediculosis and had been drunk for sixteen years. Yet he remained a marquis in good standing, and all lesser Spaniards, including Socialists, envied him and deferred to him; none would have dreamed of slapping him on the back. Knowing that he was quite as safe within his ancient order as a dog among the _canidæ_, he gave no thought to appearances. But in the same way he knew that he had reached his limit--that no conceivable effort could lift him higher. He was a grandee of Spain and that was all; above glimmered royalty and the hierarchy of the saints, and both royalty and the hierarchy of the saints were as much beyond him as grandeeism was beyond the polite and well-educated head-waiter who laved him with ice-water, when he had _mania-a-potu_.

No American is ever so securely lodged. There is always something just ahead of him, beckoning him and tantalizing him, and there is always something just behind him, menacing him and causing him to sweat. Even when he attains to what may seem to be security, that security is very fragile. The English soap-boiler, brewer, shyster attorney or stock-jobber, once he has got into the House of Lords, is reasonably safe, and his children after him; the possession of a peerage connotes a definite rank, and it is as permanent as anything can be in this world. But in America there is no such harbour; the ship is eternally at sea. Money vanishes, official dignity is forgotten, caste lines are as full of gaps as an ill-kept hedge. The grandfather of the Vanderbilts was a bounder; the last of the Washingtons is a petty employé in the Library of Congress.

It is this constant possibility of rising, this constant risk of falling, that gives a barbaric picturesqueness to the panorama of what is called fashionable society in America. The chief character of that society is to be found in its shameless self-assertion, its almost obscene display of its importance and of the shadowy privileges and acceptances on which that importance is based. It is assertive for the simple reason that, immediately it ceased to be assertive, it would cease to exist. Structurally, it is composed in every town of a nucleus of those who have laboriously arrived and a chaotic mass of those who are straining every effort to get on. The effort must be made against great odds. Those who have arrived are eager to keep down the competition of newcomers; on their exclusiveness, as the phrase is, rests the whole of their social advantage. Thus the candidate from below, before horning in at last, must put up with an infinity of rebuff and humiliation; he must sacrifice his self-respect today in order to gain the hope of destroying the self-respect of other aspirants tomorrow. The result is that the whole edifice is based upon fears and abasements, and that every device which promises to protect the individual against them is seized upon eagerly. Fashionable society in America therefore has no room for intelligence; within its fold an original idea is dangerous; it carries regimentation, in dress, in social customs and in political and even religious doctrines, to the last degree. In the American cities the fashionable man or woman must not only maintain the decorum seen among civilized folks everywhere; he or she must also be interested in precisely the right sports, theatrical shows and opera singers, show the right political credulities and indignations, and have some sort of connection with the right church. Nearly always, because of the apeing of English custom that prevails everywhere in America, it must be the so-called Protestant Episcopal Church, a sort of outhouse of the Church of England, with ecclesiastics who imitate the English sacerdotal manner much as small boys imitate the manner of eminent baseball players. Every fashionable Protestant Episcopal congregation in the land is full of ex-Baptists and ex-Methodists who have shed Calvinism, total immersion and the hallelujah hymns on their way up the ladder. The same impulse leads the Jews, whenever the possibility of invading the citadel of the Christians begins to bemuse them (as happened during the late war, for example, when patriotism temporarily adjourned the usual taboos), to embrace Christian Science--as a sort of halfway station, so to speak, more medical than Christian, and hence secure against ordinary derisions. And it is an impulse but little different which lies at the bottom of the much-discussed title-hunt.

A title, however paltry, is of genuine social value, more especially in America; it represents a status that cannot be changed overnight by the rise of rivals, or by personal dereliction, or by mere accident. It is a policy of insurance against dangers that are not to be countered as effectively in any other manner. Miss G----, the daughter of an enormously wealthy scoundrel, may be accepted everywhere, but all the while she is insecure. Her father may lose his fortune tomorrow, or be jailed by newspaper outcry, or marry a prostitute and so commit social suicide himself and murder his daughter, or she herself may fall a victim to some rival's superior machinations, or stoop to fornication of some forbidden variety, or otherwise get herself under the ban. But once she is a duchess, she is safe. No catastrophe short of divorce can take away her coronet, and even divorce will leave the purple marks of it upon her brow. Most valuable boon of all, she is now free to be herself,--a rare, rare experience for an American. She may, if she likes, go about in a Mother Hubbard, or join the Seventh Day Adventists, or declare for the Bolsheviki, or wash her own lingerie, or have her hair bobbed, and still she will remain a duchess, and, as a duchess, irremovably superior to the gaping herd of her political equals.

This social aspiration, of course, is most vividly violent and idiotic on its higher and more gaudy levels, but it is scarcely less earnest below. Every American, however obscure, has formulated within his secret recesses some concept of advancement, however meagre; if he doesn't aspire to be what is called fashionable, then he at least aspires to lift himself in some less gorgeous way. There is not a social organization in this land of innumerable associations that hasn't its waiting list of candidates who are eager to get in, but have not yet demonstrated their fitness for the honour. One can scarcely go low enough to find that pressure absent. Even the tin-pot fraternal orders, which are constantly cadging for members and seem to accept any one not a downright felon, are exclusive in their fantastic way, and no doubt there are hundreds of thousands of proud American freemen, the heirs of Washington and Jefferson, their liberty safeguarded by a million guns, who pine in secret because they are ineligible to membership in the Masons, the Odd Fellows or even the Knights of Pythias. On the distaff side, the thing is too obvious to need exposition. The patriotic societies among women are all machines for the resuscitation of lost superiorities. The plutocracy has shouldered out the old gentry from actual social leadership--that gentry, indeed, presents a prodigious clinical picture of the insecurity of social rank in America--but there remains at least the possibility of insisting upon a dignity which plutocrats cannot boast and may not even buy. Thus the county judge's wife in Smithville or the Methodist pastor's daughter in Jonestown consoles herself for the lack of an opera box with the thought (constantly asserted by badge and resolution) that she had a nobler grandfather, or, at all events, a decenter one, than the Astors, the Vanderbilts and the Goulds.

IV

It seems to us that the genuine characters of the normal American, the characters which set him off most saliently from the men of other nations, are the fruits of all this risk of and capacity for change in status that we have described, and of the dreads and hesitations that go therewith. The American is marked, in fact, by precisely the habits of mind and act that one would look for in a man insatiably ambitious and yet incurably fearful, to wit, the habits, on the one hand, of unpleasant assertiveness, of somewhat boisterous braggardism, of incessant pushing, and, on the other hand, of conformity, caution and subservience. He is forever talking of his rights as if he stood ready to defend them with his last drop of blood, and forever yielding them up at the first demand. Under both the pretension and the fact is the common motive of fear--in brief, the common motive of the insecure and uncertain man, the _average_ man, at all times and everywhere, but especially the motive of the average man in a social system so crude and unstable as ours.

"More than any other people," said Wendell Phillips one blue day, "we Americans are afraid of one another." The saying seems harsh. It goes counter to the national delusion of uncompromising courage and limitless truculence. It wars upon the national vanity. But all the same there is truth in it. Here, more than anywhere else on earth, the status of an individual is determined by the general consent of the general body of his fellows; here, as we have seen, there are no artificial barriers to protect him against their disapproval, or even against their envy. And here, more than anywhere else, the general consent of that general body of men is coloured by the ideas and prejudices of the inferior majority; here, there is the nearest approach to genuine democracy, the most direct and accurate response to mob emotions. Facing that infinitely powerful but inevitably ignorant and cruel corpus of opinion, the individual must needs adopt caution and fall into timorousness. The desire within him may be bold and forthright, but its satisfaction demands discretion, prudence, a politic and ingratiating habit. The walls are not to be stormed; they must be wooed to a sort of Jerichoan fall. Success thus takes the form of a series of waves of protective colouration; failure is a succession of unmaskings. The aspirant must first learn to imitate exactly the aspect and behaviour of the group he seeks to penetrate. There follows notice. There follows toleration. There follows acceptance.

Thus the hog-murderer's wife picks her way into the society of Chicago, the proud aristocracy of the abbatoir. And thus, no less, the former whiskey drummer insinuates himself into the Elks, and the rising retailer wins the _imprimatur_ of wholesalers, and the rich peasant becomes a planter and the father of doctors of philosophy, and the servant girl enters the movies and acquires the status of a princess of the blood, and the petty attorney becomes a legislator and statesman, and Schmidt turns into Smith, and the newspaper reporter becomes a _littérateur_ on the staff of the _Saturday Evening Post_, and all of us Yankees creep up, up, up. The business is never to be accomplished by headlong assault. It must be done circumspectly, insidiously, a bit apologetically, _pianissimo_; there must be no flaunting of unusual ideas, no bold prancing of an unaccustomed personality. Above all, it must be done without exciting fear, lest the portcullis fall and the whole enterprise go to pot. Above all, the manner of a Jenkins must be got into it.

That manner, of course, is not incompatible with a certain superficial boldness, nor even with an appearance of truculence. But what lies beneath the boldness is not really an independent spirit, but merely a talent for crying with the pack. When the American is most dashingly assertive it is a sure sign that he feels the pack behind him, and hears its comforting baying, and is well aware that his doctrine is approved. He is not a joiner for nothing. He joins something, whether it be a political party, a church, a fraternal order or one of the idiotic movements that incessantly ravage the land, because joining gives him a feeling of security, because it makes him a part of something larger and safer than he is himself, because it gives him a chance to work off steam without running any risk. The whole thinking of the country thus runs down the channel of mob emotion; there is no actual conflict of ideas, but only a succession of crazes. It is inconvenient to stand aloof from these crazes, and it is dangerous to oppose them. In no other country in the world is there so ferocious a short way with dissenters; in none other is it socially so costly to heed the inner voice and to be one's own man.

Thus encircled by taboos, the American shows an extraordinary timorousness in all his dealings with fundamentals, and the fact that many of these taboos are self-imposed only adds to their rigour. What every observant foreigner first notices, canvassing the intellectual life of the land, is the shy and gingery manner in which all the larger problems of existence are dealt with. We have, for example, positive laws which make it practically impossible to discuss the sex question with anything approaching honesty. The literature of the subject is enormous, and the general notion of its importance is thereby made manifest, but all save a very small part of that literature is produced by quacks and addressed to an audience that is afraid to hear the truth. So in politics. Almost alone among the civilized nations of the world, the United States pursues critics of the dominant political theory with mediaeval ferocity, condemning them to interminable periods in prison, proceeding against them by clamour and perjury, treating them worse than common blacklegs, and at times conniving at their actual murder by the police. And so, above all, in religion. This is the only country of Christendom in which there is no anti-clerical party, and hence no constant and effective criticism of clerical pretension and corruption. The result is that all of the churches reach out for tyranny among us, and that most of them that show any numerical strength already exercise it. In half a dozen of our largest cities the Catholic Church is actually a good deal more powerful than it is in Spain, or even in Austria. Its acts are wholly above public discussion; it makes and breaks public officials; it holds the newspapers in terror; it influences the police and the courts; it is strong enough to destroy and silence any man who objects to its polity. But this is not all. The Catholic Church, at worst, is an organization largely devoted to perfectly legitimate and even laudable purposes, and it is controlled by a class of men who are largely above popular passion, and intelligent enough to see beyond the immediate advantage. More important still, its international character gives it a detached and superior point of view, and so makes it stand aloof from some of the common weaknesses of the native mob. This is constantly revealed by its opposition to Prohibition, vice-crusading and other such crazes of the disinherited and unhappy. The rank and file of its members are ignorant and emotional and are thus almost ideal cannon-fodder for the bogus reformers who operate upon the proletariat, but they are held back by their clergy, to whose superior interest in genuine religion is added a centuries-old heritage of worldly wisdom. Thus the Church of Rome, in America at least, is a civilizing agency, and we may well overlook its cynical alliance with political corruption in view of its steady enmity to that greater corruption which destroys the very elements of liberty, peace and human dignity. It may be a bit too intelligently selfish and harshly realistic, but it is assuredly not swinish.