CHAPTER XII

SOCIAL VALUE: THE THEORIES OF URBAN AND TARDE

Neither Urban nor Tarde primarily concerned with economic value--Urban's important contributions--Insists on conscious feeling as essential for social value--But feeling may vary in intensity without affecting the power in motivation of the value--Feeling significant when values are to be compared--Social weight of those who feel a value a highly significant phase which Urban ignores--Tarde recognizes this phase, but errs in treating it as an abstract element, which obeys the laws of simple arithmetic 124