Scribner's Magazine, Volume 26, October 1899
Part 13
Having expurgated and rehabilitated the tawdry thing, the American invites in the family and neighbors, hands over to them beautiful theatres, lavishly decorated and appointed, nails up everywhere church and army regulations, and in the exuberance of his gayety passes around ice-water. He hasn't painted out the French name, but that is because he has been, as usual, in a hurry. Fourteen years ago this may have been a dream in a Yankee's brain; now it is a part of us. The strictly professional world has been looking for the balloon to come down, for the fad to die out, for the impossible thing to stop, but year by year these theatres increase and multiply, till now they flourish the country over.
Sometimes the vaudeville theatre is an individual and independent enterprise; more often it belongs to a circuit. The patronage, expenses, and receipts are enormous. One circuit will speak for all. It has a theatre in New York, one in Philadelphia, one in Boston, and one in Providence, and they give no Sunday performances; and yet these four theatres entertain over 5,000,000 people every year, give employment to 350 attachés and to 3,500 actors. Four thousand people pass in and out of each one of these theatres daily. Ten thousand dollars are distributed each week in salaries to the actors and $3,500 to the attachés. Take one theatre for example, the house in Boston. It is open the year round and it costs $7,000 a week to keep it open, while its patrons will average 25,000 every week. On a holiday it will play to from ten to twelve thousand people. How is it possible?
A holiday to an American is a serious affair, so the doors of the theatre are open and the performance begins when most people are eating breakfast; 9.30 A.M. is not too soon for the man who pursues pleasure with the same intensity he puts into business. There are no reserved seats, so one must come first to be first served. One may go in at 9.30 A.M. and stay until 10.30 at night. If he leaves his seat, though, the nearest standing Socialist drops into it and he must wait for a vacancy in order to sit down again.
Not over two per cent. of an audience remains longer than to see the performance through once, but there are persons who secrete campaign rations about them, and camp there from 9.30 A.M. to 10.30 P.M., thereby surviving all of the acts twice and most of them four or five times. The management calculate to sell out the house two and a half times on ordinary days and four times on holidays, and it is this system that makes such enormous receipts possible. Of course I have taken the circuit which is representative of the vaudeville idea at its best, but it is not alone in its standards or success, and what I have said about the houses in New York, Boston, and Philadelphia applies more or less to all the principal cities of the country, and in a less degree of course to the houses in the smaller cities.
Some of these theatres are never closed the year round. Some are content with three matinees a week in addition to their night performances. Others open their doors about noon and close them at 10.30 at night. These are called "continuous" houses. It is manifest, I think, that the vaudeville theatre is playing an important part in the amusement world and in our national life. Perhaps we should be grateful. At present it would seem that the moral tone of a theatre is in the inverse ratio of the price of admission. The higher the price, the lower the tone. It is certain that plays are tolerated and even acclaimed on the New York stage to-day which would have been removed with tongs half a dozen years ago.
On the eighteenth day of last April the member of Parliament for Flintshire made a formal query in the House of Commons in relation to the drama, asking "if the Government will, in view of the depraving nature of several plays now on the stage, consider the advisability of controlling theatres by licenses." The honorable member appeared to think one censorship in the person of the Lord Chamberlain not enough for the growing necessities of London. As we are no longer manufacturers but importers of plays, and largely by way of London, it is not strange that there should be some talk here of a legal censorship for our playhouses.
So far as the vaudeville theatres are concerned, one might as well ask for a censorship of a "family magazine." It would be a work of supererogation. The local manager of every vaudeville house is its censor, and he lives up to his position laboriously and, I may say, religiously. The bill changes usually from week to week. It is the solemn duty of this austere personage to sit through the first performance of every week and to let no guilty word or look escape. But this is precautionary only.
"You are to distinctly understand," say the first words of the contracts of a certain circuit, "that the management conducts this house upon a high plane of respectability and moral cleanliness," etc.
But long before the performer has entered the dressing-rooms, he has been made acquainted with the following legend which everywhere adorns the walls:
NOTICE TO PERFORMERS.
_You are hereby warned that your act must be free from all vulgarity and suggestiveness in words, action, and costume, while playing in any of Mr. ——'s houses, and all vulgar, double-meaning and profane words and songs must be cut out of your act before the first performance. If you are in doubt as to what is right or wrong, submit it to the resident manager at rehearsal._
_Such words as Liar, Slob, Son-of-a-Gun, Devil, Sucker, Damn, and all other words unfit for the ears of ladies and children, also any reference to questionable streets, resorts, localities, and bar-rooms, are prohibited under fine of instant discharge._ —— ——,
_General Manager._
And this is not merely a literary effort on the part of the management; it is obligatory and final. When we have about accepted as conclusive the time-honored theory that "You must give the public what it wants," and that it _wants_ bilge-water in champagne glasses, we are confronted with the vaudeville theatre, no longer an experiment, but a comprehensive fact.
The funniest farce ever written could not be done at these houses if it had any of the ear-marks of the thing in vogue at many of our first-class theatres. Said a lady to me: "They (the vaudeville theatres) are the only theatres in New York where I should feel absolutely safe in taking a young girl without making preliminary inquiries. Though they may offend the taste, they never offend one's sense of decency." The vaudeville theatres may be said to have established the commercial value of decency. This is their corner-stone. They were conceived with the object of catering to ladies and children, and, strange to say, a large, if not the larger, part of their audiences is always men.
What I have said does not describe all theatres which may have "fashionable vaudeville" over their doors. Godliness has proved so profitable that there be here, as elsewhere, wolves masquerading in woollens, but the houses I have described are well known. Nor have the stringent regulations of these theatres exiled the "song-and-dance man," who was wont to rely on risqué songs and suggestive jokes—they have only forced him to happier and saner efforts, and the result is not Calvinistic; on the contrary, nowhere are audiences jollier, quicker, and more intelligent, and the world of fashion even is not absent from these theatres primarily designed for the wholesome middle classes.
I never for a moment suspected that these admirable regulations could be meant for me, or that indeed I was in need of rules and regulations, but my self-righteousness, as was meet, met with discipline. I had a line in my little farce to this effect: "I'll have the devil's own time explaining," etc. I had become so familiar with the devil that I was not even aware of his presence, but the management unmasked me and I received a polite request (which was a command) to cast out the devil. I finally got used to substituting the word "dickens." Later on, the local manager, a big, handsome man, faultlessly attired, in person begged me "to soften the asperities." Need I add that this occurred in Boston? When I travel again I shall leave my asperities at home.
A friend of mine was leaving a spacious vaudeville theatre, along with the audience, and was passing through the beautiful corridor, when one of the multitude of uniformed attachés handed him this printed notice:
_Gentlemen will kindly avoid carrying cigars or cigarettes in their mouths while in the building, and greatly oblige_
_The Management._
My friend was guilty of carrying in his hand an unlighted cigar.
How careful of the conduct of their patrons the management is may be seen from the following printed _requests_ with which the employees are armed:
_Gentlemen will kindly avoid the stamping of feet and pounding of canes on the floor, and greatly oblige the Management. All applause is best shown by clapping of hands._
_Please don't talk during acts, as it annoys those about you, and prevents a perfect hearing of the entertainment._
_The Management._
When we were playing in Philadelphia a young woman was singing with what is known as the "song-sheet," at the same theatre with us. Her costume consisted of silk stockings, knee-breeches, and a velvet coat—the regulation page's dress, decorous enough to the unsanctified eye; but one day the proprietor himself happened in unexpectedly (as is his wont) and the order quick and stern went forth that the young woman was not to appear again except in skirts—her street-clothes, if she had nothing else, and street-clothes it came about.
These are the chronicles of what is known among the vaudeville fraternity as "The Sunday-school Circuit," and the proprietor of "The Sunday-school Circuit" is the inventor of vaudeville as we know it. This which makes for righteousness, as is usual, makes also for great and abiding cleanliness—physical as well as moral. I almost lost things in my Philadelphia dressing-room—it was cleaned so constantly. Paternal, austere perhaps, but clean, gloriously clean!
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The character of the entertainment is always the same. There is a sameness even about its infinite variety. No act or "turn" consumes much over thirty minutes. Everyone's taste is consulted, and if one objects to the perilous feats of the acrobats or jugglers he can read his programme or shut his eyes for a few moments and he will be compensated by some sweet bell-ringing or a sentimental or comic song, graceful or grotesque dancing, a one-act farce, trained animals, legerdemain, impersonations, clay modelling, the biograph pictures, or the stories of the comic monologuist. The most serious thing about the programme is that seriousness is barred, with some melancholy results. From the artist who balances a set of parlor furniture on his nose to the academic baboon, there is one concentrated, strenuous struggle for a laugh. No artist can afford to do without it. It hangs like a solemn and awful obligation over everything. Once in a while an artist who juggles tubs on his feet is a comedian, but not always. It would seem as if a serious person would be a relief now and then. But so far the effort to introduce a serious note, even by dramatic artists, has been discouraged. I suspect the serious sketches have not been of superlative merit. Though this premium is put upon a laugh, everyone is aware of the difference between the man who rings a bell at forty paces with a rifle, and the man who smashes it with a club, and the loudest laugh is sometimes yoked with a timid salary. The man who said: "Let me get out of here or I'll lose my self-respect—I actually laughed," goes to the vaudeville theatres, too, and must be reckoned with.
So far as the character of the entertainment goes, vaudeville has the "open door." Whatever or whoever can interest an audience for thirty minutes or less, and has passed quarantine, is welcome. The conditions in the regular theatres are not encouraging to progress. To produce a play or launch a star requires capital of from $10,000 upward. There is no welcome and no encouragement. The door is shut and locked. And even with capital, the conditions are all unfavorable to proof. But if you can sing or dance or amuse people in any way; if you think you can write a one-act play, the vaudeville theatre will give you a chance to prove it. One day of every week is devoted to these trials. If at this trial you interest a man who is looking for good material, he will put you in the bill for one performance, and give you a chance at an audience, which is much better. The result of this open-door attitude is a very interesting innovation in vaudeville which is more or less recent, but seems destined to last—the incursion of the dramatic artist into vaudeville.
The managers of the vaudeville theatres are not emotional persons, and there were some strictly business reasons back of the actor's entrance into vaudeville. We do not live by bread alone, but by the saving graces of the art of advertising. It was quite impossible to accentuate sixteen or eighteen features of a bill. Some one name was needed to give it character and meaning at a glance. A name that had already become familiar was preferred. The actor's name served to head the bill and expand the type and catch the eye, and hence arose the vaudeville term—"HEAD-LINER."
This word is not used in contracts, but it is established and understood, and carries with it well-recognized rights and privileges, such as being featured in the advertisements, use of the star dressing-room, and the favorite place on the bill; for it is not conducive to one's happiness or success to appear during the hours favored by the public for coming in or going out. The manager was not the loser, for many people who had never been inside a vaudeville theatre were attracted thither by the name of some well-known and favorite actor, and became permanent patrons of these houses.
At first the actor, who is sentimental rather than practical, was inclined to the belief that it was beneath his dignity to appear on the stage with "a lot of freaks," but he was tempted by salaries no one else could afford to pay (sometimes as high as $500 to $1,000 per week) and by the amount of attention afforded to the innovation by the newspapers. He was told that if he stepped from the sacred precincts of art, the door of the temple would be forever barred against him. The dignity of an artist is a serious thing, but the dignity of the dollar is also a serious thing. None of the dire suppositions happened. The door of the temple proved to be a swinging door, opening easily both ways, and the actor goes back and forth as there is demand for him and as the dollar dictates. Indeed, the advertising secured by association with "a lot of freaks" oiled the door for the actor's return to the legitimate drama at an _increased salary_.
Manifestly, it has been a boon to the "legitimate" artist. To the actor who has starred; who has had the care of a large company, with its certain expenses and its uncertain receipts; who has, in addition, responsibility for his own performance and for the work of the individual members of his company and for the work of the company as a whole, vaudeville offers inducements not altogether measured in dollars and cents. He is rid not only of financial obligation, but of a thousand cares and details that twist and strain a nervous temperament. He hands over to the amiable manager the death of the widely mourned Mr. Smith, and prevalent social functions, Lent and the circus, private and public calamities, floods and railroad accidents, the blizzard of winter and the heat of summer, desolating drought and murderous rains, the crops, strikes and panics, wars and pestilences and opera. It is quite a bunch of thorns that he hands over!
Time and terms are usually arranged by agents, who get five per cent. of the actor's salary for their services. Time and terms arranged, the rest is easy. The actor provides himself and assistants and his play or vehicle. His income and outcome are fixed, and he knows at the start whether he is to be a capitalist at the end of the year; for he runs almost no risk of not getting his salary in the well-known circuits.
It is then incumbent on him to forward property and scene-plots, photographs and cast to the theatre two weeks before he opens, and on arrival, he plays twenty or thirty minutes in the afternoon and the same at night. There his responsibility ends. It involves the trifling annoyance of dressing and making up twice a day. In and about New York the actor pays the railroad fares of himself and company, but when he goes West or South, the railroad fares (not including sleepers) are provided by the management.
The great circuit which covers the territory west of Chicago keeps an agent in New York and one in Chicago to facilitate the handling of their big interests. These gentlemen purchase tickets, arrange for sleepers, take care of baggage, and lubricate the wheels of progress from New York to San Francisco and back again. The actor's only duty is to live up to the schedule made and provided.
The main disadvantage of the Western trip is the loss of a week going and one coming, as there is no vaudeville theatre between Omaha and San Francisco. To avoid the loss of a week on my return I contracted for two nights at the Salt Lake Theatre. My company consisted of four people all told, and my ammunition, suited to that calibre, was three one-act plays. To give the entire evening's entertainment at a first-class theatre, at the usual prices, with four people was a novel undertaking.
I finally determined to add to my mammoth aggregation a distinctly vaudeville feature, and while in San Francisco I engaged a young woman who was to fill in the intermissions with her song-and-dance specialty. Scorning painful effort to escape the conventional, I billed her as "The Queen of Vaudeville," whatever that may mean. We were caught in a tunnel fire at Summit and delayed thirty-six hours. I threatened the railroad officials with various and awful consequences, but the best I could do was to get them to drag my theatre-trunks around the tunnel by hand over a mile and a half of mountain trail, newly made, and get me into Salt Lake just in time to miss my opening night, with a big advance sale and the heart-rendings incident to money refunded. We were in time to play the second night, but my Queen, starting from 'Frisco on a later train, had shown no signs of appearing when the curtain rose. I made the usual apologies. The evening's entertainment was half over when a carriage came tearing up to the theatre and my Queen burst into the theatre without music, trunks, costumes, make-up, supper.
She borrowed a gown from my ingenue, which was much too small for her; a pair of slippers from my wife, which were much too big for her; make-up from both ladies, and went on. She leaned over, whispered the key to the leader of the orchestra and began to sing. The orchestra evolved a chord now and then, jiggled and wiggled, stalled, flew the track, crawled apologetically back, did its amiable best individually, but its amiable worst collectively. No mere man could have lived through it. But the young woman justified my billing. She ruled, she reigned, she triumphed. Pluck and good humor always win, and so did the Queen of Vaudeville.
When high-class musical artists and dramatic sketches were first introduced into vaudeville, I understand policemen had to be stationed in the galleries to compel respectful attention, but now these acts are the principal features of every bill, and if they have real merit the gallery-gods are the first to appreciate it. So it would seem that vaudeville has torpedoed the ancient superstition that the manager is always forced to give the public just what it wants. At first his efforts were not taken seriously either by the actor himself or the public, and many well-known artists failed to "make good," as the expression is, largely because they used "canned" or embalmed plays; that is, hastily and crudely condensed versions of well-known plays; but many succeeded, and the result has been a large increase in the number of good one-act farces and comedies, and a distinct elevation in the performance and the patronage of the vaudeville theatres. This has been a gain to everybody concerned.
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It cannot be denied that the vaudeville "turn" is an experience for the actor. The intense activity everywhere, orderly and systematic though it is, is confusing. The proximity to the "educated donkey," and some not so educated; the variegated and motley samples of all strange things in man and beast; the fact that the curtain never falls, and the huge machine never stops to take breath until 10.30 at night; the being associated after the style of criminals with a number, having your name or number shot into a slot in the proscenium arch to introduce you to your audience; the shortness of your reign, and the consequent necessity of capturing your audience on sight—all this, and some other things, make the first plunge unique in the actor's experience.
One comedian walks on and says, "Hello, audience!" and no further introduction is needed; for the audience is trained to the quick and sharp exigencies of the occasion, and neither slumbers nor sleeps.
One of the first things to surprise the actor in the "continuous" house is the absence of an orchestra. The orchestra's place is filled by pianists who labor industriously five hours a day each. As they practically live at the piano, their knowledge of current music and their adaptability and skill are often surprising, but they are the most universally abused men I ever met. Everyone who comes off the stage Monday afternoon says of the pianist that he ruins their songs; he spoils their acts; he has sinister designs on their popularity, and he wishes to wreck their future. The pianist, on the other hand, says he doesn't mind his work—the five thumping, tyrannous hours—it is the excruciating agony of being compelled to sit through the efforts of the imbecile beings on the stage. It is the point of view!