Category: How To ...

Poster advertising

BEING A TALK ON THE SUBJECT OF POSTING AS AN ADVERTISING MEDIUM, WITH HELPFUL HINTS AND SENSIBLE SUGGESTIONS TO POSTER ADVERTISERS, AND WITH THIRTY-TWO PAGES OF FULL COLOR REPRODUCTIONS OF POSTERS USED BY NATIONAL ADVERTISERS

Chapters

1. Part 1

BEING A TALK ON THE SUBJECT OF POSTING AS AN ADVERTISING MEDIUM, WITH HELPFUL HINTS AND SENSIBLE SUGGESTIONS TO POSTER ADVERTISERS, AND WITH THIRTY-TWO PAGES OF FULL COLOR REPRO...

2. Part 2

Colors catch the eye. A small child is attracted to a colored Easter egg where it wouldn’t waste any time on an ordinary piece of hen fruit. We are all susceptible to the beauty...

3. Part 3

REGAL SHOES (Color Page A)—Bright, snappy coloring, but not the best drawing in the world. Room at bottom, presumably for address of local representative or store. Wholly lackin...

4. Part 4

5. Part 5

Brooklyn E. St. Louis Posting Co. .16 Pop. 865 1-24 2-16’s 4-8’s Mail to 631 S. 6th St., St. Louis, Mo. Paper to 423 N. 13th St., E. St. Louis, Ill.

6. Part 6

Caseyville E. St. Louis Posting Co. .16 Pop. 449 1-24 2-16’s 4-8’s Mail to 631 S. 6th St., St. Louis, Mo. Paper to 423 N. 13th St., E. St. Louis, Ill.

7. Part 7

Venice E. St. Louis Posting Co. .16 Pop. 4,000 3-24’s 5-16’s 8-8’s Mail to 631 S. 6th St., St. Louis, Mo. Paper to 423 N. 13th St., E. St. Louis, Ill.

8. Part 8

9. Part 9

10. Part 10

11. Part 11

12. Part 12

Excelsior Springs Kansas City Billposting Co. .09 Pop. 1,881 16 L. 4-24’s 6-16’s 12-8’s Mail to 17 E. 7th St., Kansas City, Mo. Paper to Excelsior Springs, c/o City Billposter.

13. Part 13

14. Part 14

15. Part 15

=New York City= =A. Van Beuren & Co.= 128 Fourth Ave. .16 Pop. 2,500,000 =New York Billposting Co., 132 W. 65th St.= 24-sheets: 100 Specials and 300 Regulars, for each plant. 16...

16. Part 16

17. Part 17

18. Part 18

19. Part 19

20. Part 20

21. Part 21

St. John Connor-Ruddy Co., Ltd. .10 Pop. 52,000 22-24’s 30-16’s 45-8’s Mail to 11 Wellington St. E., Toronto, Ont. Paper to R. R. Horne, 14 Ritchie Bldg., St. John.

22. Part 22