Category: History - Modern (1750+)
It would be merely foolish to pretend that the pictorial poster, looked at from the point of view of art, is of the same importance as a portrait by Velasquez or an etching by Rembrandt. Its aesthetic qualities have of necessity to be subordinated to its commercial qualities;...
|It is not for a moment to be pretended that the artists with whom this chapter deals are in any sense members of a single school: they have, indeed, many more points of differe...
3. CHAPTER III.--IN FRANCE. THE WORK OF CHÉRET, GRASSET, AND TOULOUSE-LAUTREC|So many contemporary French artists are designing posters, that a single chapter dealing with them all would be of an alarming length. I have therefore, in the first place, sep...
5. CHAPTER V.--IN FRANCE: THE WORK OF GUILLAUME, PALEOLOGUE, CHOU-BRAC|Prominent among the French designers of posters with whom I have not previously dealt is Guillaume, an artist widely known in England by reason of the admirable illustrations w...
7. CHAPTER VII.--IN ENGLAND: THE WORK OF DUDLEY HARDY, AUBREY BEARDSLEY|The English artists of established reputation with whom I dealt in the last chapter, were, as we saw, so anxious to inform their posters with aesthetic qualities, that for the...
8. CHAPTER VIII.--THE WORK OF OTHER CONTEMPORARY ENGLISH DESIGNERSUp to the time in question, as we have already seen, the English artist who attempted the poster was exceptional. The famine, which was prevalent only a year or two ago, has bec...
9. CHAPTER IX.--IN AMERICA|In the sweet uses of advertisement the American is surely an expert, and it would have been curious indeed, if he had overlooked so obvious and so effective a method of adverti...
1. CHAPTER I. THE STORY OF THE PICTORIAL POSTERIt would be merely foolish to pretend that the pictorial poster, looked at from the point of view of art, is of the same importance as a portrait by Velasquez or an etching by R...
11. CHAPTER XI.--THE PRICE OF THE PICTORIAL POSTER; AND CONCLUDING NOTE|It is obviously impossible to state accurately the price of the artistic poster, insomuch as fluctuations take place almost daily, and, moreover, the numerous dealers vary in t...
6. CHAPTER VI.--IN ENGLAND: FROM FRED WALKER TO DUDLEY HARDY|While the pictorial poster undoubtedly existed in England previous to the production of Fred Walker's "Woman in White," its artistic qualities were conspicuous by their absence...
10. CHAPTER X.--IN COUNTRIES NOT ALREADY DISCUSSED|That the picture poster was an incident of the ancient civilizations of China and Japan; goes without saying. The scope, however, of this book does not embrace the Far East; th...
2. CHAPTER II.--IN FRANCE DURING THE PRESENT CENTURY|As we have seen, the idea of the poster, and even of the pictorial poster, is an extremely ancient one, but it is only at the commencement of the present century that distingui...