Chapter 2—Business on the Net:

From White Rabbit Toys to “Intel Inside”

Footnote 2.1:

The physical description is based on photographs in local newspapers.

Footnote 2.2:

_Advertising Age_, January 9, 1995, page 22 of the “Interactive Media & Marketing” section.

Footnote 2.3:

Peter Lewis, “Prodigy is leading its peers onto the World Wide Web,” _New York Times_, January 18, 1995, page D1.

Footnote 2.4:

_Interactive Publishing Alert_ is available for $195 for 12 monthly issues via e-mail, and $245 by regular mail. Contact [email protected] or [email protected] for more information, or write Rosalind Resnick at 1124 Harrison St., Hollywood, FL 33019.

Footnote 2.5:

_The Cook Report_, written for the Net savvy and dealing heavily with local and state Net issues, costs $85 for individuals and $350-$650 for corporations. Cook’s e-mail address is [email protected]; his physical address, 431 Greenway Avenue, Ewing, NJ 08618.

Footnote 2.6:

Rates for new customers increased after the _Times_ article on Larry Grant appeared in mid-1994.

Footnote 2.7:

Mark Lyon, “Firm gives air freight a lift on Internet,” _Air Commerce Special_ supplement, page 8, distributed with the _Journal of Commerce_, December 19, 1994.

Footnote 2.8:

Of course, on occasion, electronic mail can be delayed for several hours and maybe even longer. So Telnet or the World Wide Web would probably be better in situations where couriers are on tight schedules.