Part 4

“I set 200 Kellogg’s Progressive Everbearers last spring and we enjoyed our last berries from these plants November 24th when the ground froze hard. The plants at that time were loaded with blossoms and berries of all sizes. I never saw their equal.”

S. A. REEDER, Illinois.

“We set 1,000 Kellogg’s Progressive Everbearing plants last spring and they have produced so wonderfully that we now wish to place an order for 1,000 more. Please advise cost.”

MRS. GEO. BOLLMAN, Idaho.

Progressive grows rather tall and spreading, has vigorous, healthy foliage, long, heavy root system and is a splendid drouth resister. It is a strong bisexual--an ideal mate for any pistillate variety.

Its berries are medium large, beautiful dark red in color and of most delicious flavor, ideal for serving fresh from the vines or for canning and preserving for the winter.

Progressive is one of the first varieties to ripen in the spring and the last to ripen in the fall. It not only fruits heavily but brings practically every berry to full size and maturity. Its fall crop sells readily at 30 to 50 cents per quart.

The many dependable qualities of Progressive have made this “The Universal Everbearer.” An ideal variety for home use or market. For prices of Progressive Everbearing plants see Page 66, column 5.

This variety derives its name from its many superb characteristics. Its plants grow low and spreading and are exceedingly vigorous, the heavy foliage completely covering the blossoms and berries and furnishing a splendid protection from the hot summer sun and late fall frosts.

Although Superb does not produce as heavily as our other everbearing varieties, its berries which are of the round type are extra large, strictly fancy and most delicious. They are deep red from surface to center and when packed for market present a most beautiful appearance, always finding ready sale at high prices regardless of market conditions. They are of exceptionally firm texture and ideal for shipping as they will carry a considerable distance and arrive in perfect condition. Superb is universally acknowledged “The Big Everbearing Wonder.” For prices of Superb plants see Page 66, column 5.

“My Superb and Progressive Everbearers fruited forty days last spring. They began fruiting again in August and were loaded with blossoms and fruit right up until winter. The berry illustrations in your catalog have nothing on what I could have shown last season when this patch of Everbearers was fruiting.”

R. B. SLAVEN, West Virginia.

“I have found Kellogg’s Superb Everbearing variety all that you claim for it and expect to set more plants of this variety next season. I have no trouble whatever in disposing of all my extra berries at 35 cents per quart.”

MRS. E. E. ADKINS, South Dakota.

“I have had the best of success with Kellogg’s Superb Everbearers. Plants grow as big as a bushel basket and sure are beauties. I am enclosing an order for more plants to be shipped next spring.”

LOUIS BALFANZ, Wisconsin.

“Kellogg’s Superb Everbearers and Hearts of Gold Cantaloupes grew side by side in my garden last summer. Both did splendidly and were the very best to be had.”

MRS. L. J. BURCKHARDT, Kansas.

“We find Kellogg Everbearers fully up to the standard you claim for them. They are the highest quality plants we have ever had.”

PETER V. CODDINGTON, New York.

“We are well pleased with Kellogg’s Everbearing strawberries. Had an abundance of berries last year from mid-summer until Thanksgiving.”

JAMES G. CORTELYOU, California.

“The small trial order of Kellogg Everbearers which we received from you last spring has given wonderful satisfaction. We had ripe berries right up to November. As a result of this experience, I intend to go into the strawberry business on a much larger scale and will set Kellogg Pedigree Plants.”

E. H. DIENST, Saskatchewan, Canada.

“Saw your advertisement in Country Gentleman and am sending herewith an order and payment for Kellogg Everbearing Plants. I hope I am not too late to get these plants as strawberries are selling here at 50 cents a quart which is too much for hard working people to pay.”

MRS. C. F. CARR, New York.

“To say the least, we are simply delighted with Kellogg’s Everbearers. People come from miles around to see and purchase our berries. We have picked big, delicious berries in large quantities from May 28th until November 14th, selling all our berries right at home at an average price of 30 cents per quart. Had no trouble in selling all we raised and could have sold many more. We have recommended Kellogg Pedigree Plants to our friends for miles around, and anyone who writes me in regard to them will receive my answer, ‘They are all that is claimed for them and we cannot recommend them too highly.’ Please send me your catalog as I wish to order more Kellogg Plants next spring.”

F. A. LASHURE, Ohio.

“From one row of Kellogg’s Peerless Everbearers only 113 feet long, I picked 25 quarts at one picking.”

J. S. COOK, Iowa.

All who have grown Peerless or seen it in fruit highly recommend this variety both for home use and market.

It produces a big spring crop and throughout the summer and fall the plants are simply a mass of blossoms and fruit.

Peerless, in many respects, bears a close resemblance to Superb. Its foliage, however, grows taller and more upright than Superb. Its berries are fully as large as those produced by Superb but are a trifle darker in color. Both the spring and fall berries are large, round, of glossy dark-red color and highly flavored. Their beauty attracts the eye and their flavor satisfies the most exacting epicure. Peerless has been well termed “The Big Solid Beauty.” For prices of Peerless plants see Page 66, column 5.

Kellogg Strawberry Gardens

(For photo-engravings see Pages 34, 35, 45 and 48)

Although frequently referred to as “The Aristocrat of the Garden,” the strawberry may be more suggestively entitled “Nature’s Priceless Gift” for its many advantages, not restricted to class or clan, are enjoyed by the millions and the millionaire alike.

Like strawberries? The person who doesn’t relish them is an exception. Every red-blooded boy and girl craves them while the older folks too admit a fondness especially when, fresh from the vine, they are so temptingly sweet and delicious that every taste creates a lingering desire for more. From “toddling tot” to “tottering age” there is no period in life when they are not thoroughly welcomed by every member of the family and acknowledged by leading authorities as a wholesome, health-giving food.

Just imagine having heaps of these big delicious nuggets of beauty every day in the year--(the kind money can’t always buy)--with plenty left over to give you a snug profit besides. Kellogg Strawberry Gardens are making this vision of strawberry satisfaction and profit a reality in homes everywhere.

If you have even a small plot of ground, plant a Kellogg Strawberry Garden this spring and you will never again be content without this wonderful source of pleasure, economy and profit. You’ll be just as enthusiastic as thousands of others who after having experienced the thrilling delights these gardens afford, have written us letters like the following:

“I have had a home strawberry garden for fifteen years and Kellogg Pedigree Plants are the only plants which have ever occupied space in this garden. I am so thoroughly satisfied that I will set no others and you are indebted to me for recommending them to many who have ordered from you.”

MRS. M. D. Z. AIKEN, Michigan.

“My Kellogg Strawberry Garden has proved a great success. Everyone says the berries were the finest they ever ate.”

MRS. H. G. F. GRANT, Virginia.

“My Kellogg Strawberry Garden has given me fine results this season, averaging nearly a quart of fancy berries per plant. I recommend Kellogg Pedigree Plants in every way possible and will certainly send to you when in need of more strawberry plants.”

MISS ELLA S. RAYMOND, Missouri.

“The Kellogg Strawberry Garden I set in the spring of 1919 produced 26 gallons of choice berries the following year. This garden has yielded 12 gallons so far this summer and the vines are still loaded. I tell everybody where I buy my plants so they can send to you.”

J. T. COUNTS, West Virginia.

“We cannot say enough in favor of Kellogg Strawberries as our Kellogg Garden consisting of only 200 plants, gave us 324 quarts of most delicious berries this season. We sold 250 quarts at 30 cents per quart, realizing a total of $75.00 and besides, had all we wanted for ourselves. My wife put up 50 quarts for winter. They were the best berries in town and all who saw them were struck with their beauty. We expect to do even better next year as we set another patch this spring.”

J. A. GOURD, Connecticut.

Considered from any standpoint, a Kellogg Strawberry Garden is a necessity to the home. Whether Fortune has lavished an abundance upon you and yours or if strict economy must of necessity be the watchword, you’ll find a Kellogg Strawberry Garden indispensable.

It has been well said that the reason strawberries are not grown by every family having a few square feet of ground, is that the determination to plant a strawberry garden comes to so many people during the strawberry season. The time for planting is then so many months away that their enthusiasm wanes before their resolution can be put into effect.

If you want your vision of strawberry satisfaction to become a reality when strawberries ripen, you must send us your order early. Do this and swell your expectations to the highest possible degree for you can’t begin to overestimate the luxurious treat that awaits you when your berries ripen.

If you fail to find among our regular Garden selections, one that fits your requirements, just tell us the number of plants you wish to set, give us the dimensions of your strawberry plot, or better still send us the amount you wish to invest in a garden and we will select one that can’t help pleasing you.

Remember--spring time is planting time. Reserve your Kellogg Strawberry Garden early. It will go forward to you all transportation charges prepaid at planting time in the spring.

KELLOGG’S BIG FOUR GARDEN

Special Delivered Price Only $7.00

Kellogg’s Big Four Garden is composed of 400 plants of Kellogg’s famous Big Four varieties as follows: 100 Kellogg’s Premier, 100 Dr. Burrill, 100 Magic Gem and 100 Kellogg’s Prize (or Big Late). These varieties are fully described on Pages 26, 27 and 30.

Our special price for Kellogg’s Big Four Garden, delivered all transportation charges prepaid to your nearest Express or Post Office, is only $7.00.

KELLOGG’S JUNIOR GARDEN

Special Delivered Price Only $4.50

This, (our small family Garden), is composed of three standard varieties and one Everbearer. It consists of 200 Kellogg Pedigree Plants of our own selection as follows: 50 plants each of three choice standard varieties (including 50 plants of one of Kellogg’s Big Four) also 50 choice Everbearers.

Our special price for Kellogg’s Junior Garden, delivered all transportation charges prepaid to your nearest Express or Post Office, is only $4.50.

This Garden begins fruiting about three months after plants are set, furnishing an abundance of delicious berries fresh from the vines right up until heavy freezing weather. Next year it will begin fruiting with the standard varieties in June and with the exception of a short rest period in July, will yield continuously and abundantly until snow flies.

The photo-engraving on page 45 shows a Kellogg Everbearing Garden fruiting in the fall. The group of fall vegetables, corn in shock and young ladies in fall apparel, tell of the lateness of the season.

It is hardly possible to overestimate the pleasure, profit and economy derived from one of these gardens. It will furnish your own table with an abundance of sweet, delicious berries fresh from the vines throughout the summer and fall, provide a sufficient supply of canned berries, jam and preserves for the long, dreary winter and besides, there also will be a surplus which will sell readily at profitable prices. As a matter of fact, this garden frequently pays all expenses and gives a substantial cash profit besides.

Kellogg’s Everbearing Garden is composed of the following world-famed Kellogg Everbearing Plants, described on pages 39 and 42: [1]

100 Progressive, actual value $ 4.15 100 Peerless, actual value 4.15 50 Superb, actual value 2.60 --- ------ 250 Plants Total value $10.90 _Special price (delivered prepaid) only_ _$ 9.00_ ------ Actual cash saving to you $ 1.90

[1] (NOTE--We reserve the right to alter this Garden to include more or less plants of any of the varieties named above if crop conditions make it necessary, but agree to furnish a total of 250 Kellogg Everbearing Plants.)

Reserve Your Kellogg Everbearing Garden Early

There is nothing gained by delay. On the contrary, you will be disappointed if your order reaches us after these Gardens are all sold. For this reason we advise ordering early so that we can make reservation of yours until spring when the plants will be freshly dug, carefully packed and shipped to you, all transportation charges prepaid.

* * * * *

“I want to tell you of my success with the Kellogg Everbearing Garden I planted last spring and how well pleased I am with this Garden. It has far outyielded my expectations and has been the talk of everyone who has seen it in fruit. As a result of my success, I am sure you will get a great many orders from this locality during the coming season.”

L. B. ROSS, Indiana.

Kellogg’s Big Cash Prize Garden

(For photo-engraving see Page 48)

Kellogg’s Cash Prize Garden is our most popular Garden selection, and deservedly so, because, in addition to its value from a berry producing standpoint and the saving it affords over the regular list prices of plants, it provides an opportunity to compete for one of the _three cash prizes totaling $50.00_ which we award each year to the three members realizing the greatest yields from this Garden.

1921 PRIZE-WINNERS

(Our checks were mailed to these Prize-Winners October 21, 1921)

$25.00 First Prize

“I am enclosing report of yield from my Cash Prize Garden which amounted to 732 quarts and made me $233. My biggest picking was on July 3--24 quarts with an average of 11 to 15 berries to the quart. They were the grandest berries I ever saw. I shall set more Kellogg Plants next April.”

MRS. J. P. BLEEKER, Iowa City, Iowa.

$15.00 Second Prize

“Although everything seemed against me--the late frosts, then the drouth--my Cash Prize Garden produced 257 quarts this year, the prevailing price being 45 cents per quart, with some at 50 cents. Judging from the appearance of my garden at the present time, I have excellent prospects for next year.”

MRS. JOHN T. HARRIS, Fairland, Indiana.

$10.00 Third Prize

“I submit the following report of berries produced in 1921 to date by my Kellogg Cash Prize Garden: 257 quarts at 35 cents per quart--total $89.95. I am pleased to say that these plants were as you represented. My neighbors admired them as being the finest they ever saw. Please send me your new catalog as I want to order more plants from you.”

MRS. LAFAYETTE HOLT, Burlington, North Carolina.

LETTERS FROM 1920 PRIZE-WINNERS

“I can’t thank you enough for the $25.00 check as First Prize in Kellogg’s Cash Prize Garden Contest. This came as a complete surprise as I never dreamed of winning one of the prizes. In fact, it is the first prize I ever won. I grow Kellogg Pedigree Plants exclusively and follow the Kellogg Way and everyone who has seen my berries asks how I can grow such fine, large berries. I intend setting more Kellogg Plants next spring.”

MRS. JOHN RAGLE, Woodlake, California.

“I have just received your letter advising me that I won second prize also your check for $15.00 and am indeed surprised to learn that I won one of the prizes. We consider Kellogg Strawberries the very best and have recommended Kellogg Pedigree Plants to many friends. Whenever I am in need of plants, you will get my order.”

MISS NORA SCOTT, Hartwell, Georgia.

“I wish to thank you for the check for $10.00 received as third prize in your Strawberry Contest. This was ‘some surprise’ to me as I was not expecting such good luck. I cannot say enough in praise of Kellogg Pedigree Plants. I would not take common plants as a gift if I could get Kellogg’s, regardless of their price.”

MRS. EDITH M. GRASS, Limestone, Maine.

CONTEST OPEN TO ALL--NO MEMBERSHIP FEE

To become a member of this contest, which is open to everyone except members and employes of our Company, it is only necessary to comply with the following simple requirements:

1--Plant a Kellogg Cash Prize Garden (described below) this spring.

2--Follow the hill system. (See “Planting Systems,” Pages 50 and 51.)

3--Send us your report to reach us not later than September 15, 1923, giving accurately the number of quarts of berries produced by this garden in 1923 to September 1, 1923, inclusive and their total value at market prices, stating that the yield was produced in accordance with the requirements named here.

$50.00 IN CASH PRIZES WILL BE AWARDED IN 1923 AS FOLLOWS:

=_FIRST PRIZE--$25.00 in Cash_= to the member realizing the greatest number of quarts in 1923 to September 1, 1923, inclusive, from Kellogg’s Cash Prize Garden described below, planted this spring.

=_SECOND PRIZE--$15.00 in Cash_= to the member realizing the second greatest yield.

=_THIRD PRIZE--$10.00 in Cash_= to the member realizing the third greatest yield.

Our checks will be mailed to the prize-winners as soon as possible after the close of the contest. No contestant will be awarded more than one prize. In case of a tie, each tieing contestant will be awarded the full amount of the prize indicated.

Kellogg’s Cash Prize Garden

CONSISTS OF

_=50 Kellogg’s Premier=_, “_The Prize-Winner and } =Special Price= Money-Maker_” } } _=50 Dr. Burrill=_, “_The Million Dollar } Delivered, all Strawberry_” } transportation _=50 Magic Gem=_, “_The Gem of Perfection_” } charges prepaid-- _=50 Kellogg’s Big Late=_, “_The Queen of Quality } and Quantity_” } _=50 Kellogg’s Progressive=_, “_The Universal } =Only $6.50= Everbearer_” }

These varieties are illustrated and described elsewhere in this book. At our special Garden price of $6.50, you save $1.10 and in addition you also have an opportunity to compete for one of the substantial cash prizes mentioned above.

(_Remember--this is our most popular Garden. Reserve yours early._) =Join= KELLOGG’S CASH PRIZE GARDEN CONTEST =Now!=

How to Grow Great Crops of Strawberries the Kellogg Way

The Essentials of Successful Strawberry Growing

Pure-bred, highly productive plants, well prepared fertile soil, thorough cultural methods and proper picking, packing and marketing of the berries are the four essentials necessary to insure big crops and big profits from strawberries.

Pure-bred, highly productive plants always can be depended upon to produce big crops of fancy berries when the other essentials are present.

Well prepared fertile soil is very essential because plants are dependent upon the food elements supplied by the soil and the more fertility the soil contains, the more material each plant has to draw upon in building its crop.

Thorough cultivation serves to retain moisture, increases the activity of the bacteria which convert the plant food into available form, prevents weeds, and promotes heavy root development which in turn increases the growth and productiveness of the plants.

The picking, packing and marketing of the berry crop is the last and one of the most important steps in strawberry growing. Fancy berries can be made to appear more attractive and inviting by proper picking and packing, and by adding to their beauty and attractiveness, you will create a greater demand and the berries will command higher prices.

The most successful strawberry growers put these essentials into practice to the fullest extent.

Choosing Plants

The quality of the plants you set determines the quality and quantity of berries you will pick.

Pure-bred, true-to-name plants, selected from mother plants of the highest fruiting powers, are the foundation of a profitable berry crop, but plants which are taken from fruiting beds, or which have been propagated without any regard to selection and restriction, soon will deteriorate and become unprofitable.

Whether you grow strawberries for home-use or market, it is to your profit to set plants which will respond readily to the intensive cultural methods described in this book.

Kellogg Pedigree Strawberry Plants are recognized as the world’s most productive and most profitable strain. They can be secured only from R. M. Kellogg Company, Three Rivers, Mich.

Soils

Any soil that will produce vegetables or common farm crops also will produce strawberries. However, old timothy sod should be avoided on account of white grubs. The kind of soil you have is not so important as what is put into the soil, the manner in which it is prepared, and the cultural methods followed. The soil is nothing more than the home where the plants live. It is the feeding and care which they receive that encourages their growth and productiveness. Strawberries thrive in high and low altitudes and in all soils and climates therefore instead of seeking better soil, improve your own soil by following the instructions given in this book.

Soil Preparation and Fertilizers

Whenever possible, it is advisable to plow or spade your field or garden in the fall and after plowing, apply stable manure at the rate of about 250 pounds per square rod or 18 tons per acre. The following spring replow the ground.

If it is impossible to plow in the fall, the ground should be manured during the winter and plowed in the spring just as early as soil conditions will permit.

In either case the soil should be thoroughly pulverized and well mixed with the manure after plowing by rolling and harrowing to insure a perfect seed bed the full depth of plowing. This should be done immediately after plowing to retain moisture. In small gardens this may be done with garden rake.