Part 3

(For photo-engravings see Pages 25 and 53)]

Dr. Burrill embodies all desirable qualities necessary to constitute an ideal mid-season variety with none of the undesirable features so frequently present.

This strong, mid-season bisexual was originated by J. R. Reasoner, (originator of Senator Dunlap), and although resembling Senator Dunlap in some respects, it is a separate and distinctly superior variety.

The plants grow large, are heavy crown-builders and prolific runner makers, making it equally desirable for any system of culture. Its dense foliage forms ample protection for the berries.

Outstanding among its many desirable characteristics is its enormous productiveness, for at fruiting time the plants are simply a mass of blossoms and fruit.

The berries are dark red, deliciously flavored and of firm texture--unsurpassed for canning or shipping. Their bright green calyx, golden seeds and beautiful color of the fruit form a striking color contrast which compels more than passing attention.

Dr. Burrill succeeds everywhere. A profitable variety for the commercial strawberry grower--also desirable for the home garden. For prices of Dr. Burrill plants see page 66, column 3.

Magic Gem is of Western origination and in plant growth is a typical representation of the rugged characteristics which symbolize its native section.

Although born in the West however, Magic Gem claims no preference as to soil or climate but has become a leading favorite in home gardens and with commercial strawberry growers in the North, East, South and West alike.

It is a strong mid-season bisexual, its blooming season extending over such a long period that it is successfully used for mating all except extra-early pistillates.

Magic Gem produces abundantly and matures practically every berry. Its berries are large, dark red, with seeds deeply embedded in the flesh. Their firm, solid texture makes them ideal for canning or shipping to distant markets. Crowned with beautiful, well-formed calyxes which remain fresh and bright for an unusual length of time after picking, they present a most attractive appearance when packed.

For home use or market, you will find Magic Gem a splendid medium-late variety. It has been appropriately titled, “The Gem of Perfection.” For prices of Magic Gem plants see Page 66, column 3.

“Magic Gem is the best flavored berry I ever tasted. My Kellogg strawberries last season were the largest I have ever seen anywhere,--on the market, in the garden or on the farm.”

W. D. FERRIS, Georgia.

“Magic Gem is a splendid variety. I counted 56 berries on one of my Magic Gem plants and another plant of this variety must have produced at least 100 berries. My plants are not allowed to produce any runners.”

W. WOODWORTH, Ohio.

“In the spring of 1918 I set 175 Kellogg Pedigree Plants in our garden, 100 of which were Magic Gem, planning on having only enough fruit for our own use. The next season, from this small plot we sold $42.25 worth of berries and besides used and gave away berries to the value of $13.65, making the total value of our crop $55.90. If I figure correctly, this is at the rate of over $2,400 per acre and is not so rotten, I’ll say. If we hadn’t sold our home and moved away, we no doubt would have had a splendid crop in 1920.”

E. G. WHITLEY, New York.

“In your catalog, you picture some very attractive Magic Gem and Kellogg’s Prize berries but they are no better than berries I have grown of these varieties. Parties who told me I was foolish to pay your prices for plants when I could get plants from other growers for less, have changed their minds. Now they also want to set Kellogg Pedigree Plants.”

F. TELFORD, Ontario, Canada.

“I cannot say enough in praise of Magic Gem, Dr. Burrill and Kellogg’s Premier, all of which are splendid varieties.”

J. BERKSHIRE, Connecticut.

“I have been growing Kellogg’s Prize for three years. This variety certainly is a wonder.”

MRS. LILLIE WILDISH, Wisconsin.

“Kellogg’s Prize is the greatest strawberry under the sun.”

MRS. SAATHAMP, Illinois.

“Kellogg’s Prize is by far the best berry I ever have grown.”

H. S. TUCKER, Missouri.

“Kellogg’s Prize is the greatest strawberry on earth. You have made a mistake in pronouncing it ‘wonderful.’ You should have said ‘magnificent’.”

W. H. OPENSHAW, New Jersey.

“Kellogg’s Premier and Kellogg’s Prize can’t be recommended too highly.”

J. W. SIMS, Kentucky.

Kellogg’s Prize is a late pistillate, grows medium tall and spreading, roots deeply, is strong and hardy and succeeds everywhere. It is a consistently heavy fruiter.

Its berries are uniformly large, beautiful and delicious. They are produced in clusters beneath the heavy texture foliage which admits just enough of the sun’s rays to insure uniform color and ripening. Their deep crimson color splashed with dark red, together with their waxlike surface and beautiful calyx, make Kellogg’s Prize berries an object of beauty which words cannot describe. Their mild, delicious flavor once tasted, creates a lingering desire for more.

Kellogg’s Prize is a favorite in all sections. Its many exceptional merits combine to make this “The Late Strawberry Without a Fault.” For prices of Kellogg’s Prize plants see page 66, column 3.

Kellogg’s Big Late is a strong growing late pistillate, an excellent drouth resister, has a long, heavy root system, large healthy foliage and is a big, robust crown-builder. It is a consistently heavy producer of large, deep scarlet colored berries which are produced abundantly in clusters on long fruiting stems. Their highly delicious flavor and fragrant aroma leaves nothing to be desired. A beautiful bright green calyx which remains fresh and bright longer after picking than most varieties crowns each berry. This, together with the firm, solid berry texture, makes Big Late a desirable shipping variety.

This is the sixth consecutive season we have offered Kellogg’s Big Late to our customers and the increasing orders for this variety each year is evidence of its popularity.

Given an opportunity, Kellogg’s Big Late will convince you that words and pictures are incapable of rendering a just description of this variety,--that it is “The Queen of Quality and Quantity.”

For prices of Kellogg’s Big Late plants see Page 66, column 3.

“Kellogg’s Big Late produces uniformly large berries and the flavor is all that any lover of strawberries could wish for. I would not want any better variety.”

JOHN W. COOPER, Kansas.

“Some of my Big Late berries measured 4 to 5 inches in circumference. They have made folks here sit up and take notice and agree with me that it pays to set Kellogg Pedigree Plants.”

T. H. SMITH, Iowa.

“Kellogg’s Big Late is a wonderful variety. The berries hold up fine after picking.”

MRS. E. S. EGGLESTON, Indiana.

“Kellogg’s Big Late is all that can be desired in a strawberry. This variety stands extremes of weather unusually well.”

CLYDE FORMAN, Kansas.

“This is the fourth year we have grown Kellogg’s Big Late which is now loaded with fruit. Both this variety and your Superb Everbearer are excellent.”

ADAM RAE, Washington.

“Kellogg’s Big Late is the leading strawberry in our locality. I sold my berries at 40 cents per single quart or $8.00 per crate, realizing $1,213.95 from only one-half acre. In addition, I also paid quite a few pickers’ bills in berries, supplied all our own family of ten could use on the table and we canned and preserved our winter supply, of which no account was kept. The varieties were Kellogg’s Big Four and Big Late.”

H. A. WYSONG, Indiana.

We are listing Gibson this season for the first time in response to an increasing demand for plants of this variety.

Although considered by some to be identical with Parson’s Beauty and Pocomoke and resembling these varieties in some characteristics, we consider it superior to both.

Gibson is a strong mid-season bi-sexual,--an ideal pollenizer.

Its plants grow strong and vigorous and root heavily. The foliage is glossy, dark-green, tough and heavy in texture and remarkably resistant to drouth, insects and disease.

Gibson is wonderfully productive of large, firm, round-conic berries which are uniform in size and shape and beautiful dark crimson from surface to center. They are of mild, delicious flavor; ideal for immediate table use, also excellent for canning or shipping as they retain their beautiful color, form and natural flavor when canned for winter or shipped to distant markets. The berries hold up in size right through the season, practically every berry reaching maturity and ripening evenly.

Gibson is grown almost exclusively as a market berry in some sections and is rapidly increasing in popularity because it “Makes Good Everywhere.” For prices of Gibson plants see Page 66, column 2.

Rare indeed are varieties which possess the winning qualities embodied in Kellogg’s Big Wonder. Here is a strong, medium-late bisexual which, in foliage and plant growth, simply “can’t be beat.”

The plants grow very tall and vigorous and the leaves which are borne on strong, heavy stems, are large, dark green, of exceptionally tough texture and practically immune to disease. A long, heavy root system enables this variety to withstand weather extremes to a remarkable degree. Its berries are large, glossy dark-red and highly flavored. It produces abundantly and the berries are well protected by the foliage. You will like Kellogg’s Big Wonder as it is indeed “A Wonderful Strawberry.” For prices of Kellogg’s Big Wonder plants see Page 66, column 3.

“My Kellogg’s Big Wonder plants are such fine specimens that I am enclosing herewith an order for more and remittance of $9.00 in payment.”

J. J. WOLFE, Iowa.

“I am very well pleased with Kellogg’s Big Late and Sionilli which I received from you last year. These varieties have given me a big crop of high quality berries for which I received the highest price throughout the season.”

J. P. FLYNN, Michigan.

“My Sionilli plants did splendidly, producing very dark red berries of excellent quality.”

LEON E. DIX, Vermont.

“Kellogg Pedigree Plants pay and pay big. They are rank growers, great drouth resisters, heavy producers and the berries are very large and of highest quality. I have found Sionilli a desirable variety.”

J. M. PASLEY, Missouri.

“Our yield from Kellogg Pedigree Plants was very, very good and the berries were of such high quality that we could not begin to supply the demand for them among our neighbors. Our fanciest berries were produced by your wonderful variety, Sionilli.”

M. J. PERRY, New York.

“Sionilli and Kellogg’s Progressive are successes in this climate. None better.”

DR. D. A. GOVE, Washington.

“I like Sionilli very much. This variety is a winner.”

G. W. BOROUGH, Indiana.

“I have found Sionilli a splendid variety. It is a very heavy cropper. Its berries are large, dark red and of unusually fine flavor. Kellogg Pedigree Plants ‘can’t be beat’.”

N. T. CRAWFORD, Virginia.

Sionilli is a strong, late bisexual,--an ideal mate for Kellogg’s Prize and Kellogg’s Big Late. Sionilli plants are “Big in Size--Big in Yield,” grow strong and upright with heavy root system which extends as deeply into the soil as the foliage grows above the surface, making it one of the strongest drouth resisters.

The foliage, which is large and of heavy texture, furnishes ample protection for the berries which are produced beneath on strong, upright stems.

Sionilli is an exceptionally heavy producer. Its berries are real dark red from surface to center and of supremely delicious flavor, unlike any other strawberry. They are of firm texture, topped with beautiful, fully developed calyx and possess remarkable keeping and shipping qualities.

Our strongest endorsement cannot express our admiration for Sionilli. We unhesitatingly recommend it as an excellent late variety both for the commercial strawberry grower and the home garden. For prices of Sionilli plants see Page 66, column 3.

Wherever strawberries are grown, fields of Senator Dunlap are a familiar sight and the name has become a household word.

Senator Dunlap is a tall, dense, hardy grower. It has an unusually long fruiting season, producing great quantities of handsome, delicious, top-shaped berries having a pronounced neck crowned with a beautiful bright green calyx. The berries are dark, glossy red shading to deep scarlet on under side, with golden seeds embedded in the beautiful waxlike flesh and present a most attractive appearance when packed for market.

For shipping, canning or immediate table use, Senator Dunlap is a “World-Wide Favorite”--the most popular of the old standard varieties. For prices of Senator Dunlap plants see Page 66, column 1.

Other Old Standard Varieties

AROMA

Male or Bi-sexual (B)

LATE. Grows low and spreading. Heavy producer of large, rather round, dark-red berries. Extra good shipper and splendid keeper. For prices see Page 66, column 1.

GLEN MARY

Male or Bi-sexual (B)

MID-SEASON. Medium tall and heavy grower. Very productive of extra-large, bright-red berries which shade to a lighter color at the tip. Its productiveness, shipping and other good qualities have made this mid-season bi-sexual a favorite in many localities. For prices see Page 66, column 2.

HAVERLAND

Female or Pistillate (P)

EARLY. Plants grow rather tall and spreading. Exceedingly productive of long, medium-size, bright-red berries. A well known old-time standard variety. For prices see Page 66, column 1.

WARFIELD

Female or Pistillate (P)

EARLY. Tall and extra-strong grower. Very hardy and succeeds everywhere. One of the most productive varieties in existence. Berries are medium large, smooth, very dark-red and attractive. One of the best shippers and canners. Warfield will be found wherever strawberries are grown. A choice variety for the home garden or field. For prices see Page 66, column 1.

WM. BELT

Male or Bi-sexual (B)

MID-SEASON. Medium tall grower with very heavy foliage. Produces big, bright-red berries in great abundance. Berries are slightly irregular but of high quality. For prices see Page 66, column 2.

* * * * *

A SOUND INVESTMENT REGARDLESS OF PRICE

“I have just returned home from my recent trip during which I visited your farm and wish to take this means of thanking you for the very cordial hospitality extended to me and the opportunity to see for myself what you are doing. I was greatly impressed with your organization under which your work is systematized into departments, also the neatness which prevailed everywhere. I was also very favorably impressed with your splendid Skinner Irrigation System which has carried you so successfully through the season’s severe drouth. Your vigorous plant and rotation crops furnish evidence of good judgment in installing this system of irrigation.

The thorough manner in which every detail of your work is carried out naturally adds to the cost of producing Kellogg Pedigree Plants but the resulting improvement in quality amply justifies the expenditure.

Regardless of the price your customers pay for Kellogg Pedigree Plants, their investment is a sound one. Your methods insure success and I am sure you will continue to reap it.”

ALBERT J. HARTUNG, Michigan.

Kellogg’s Everbearers

(For photo-engravings see Pages 8 and 45)

Kellogg’s Everbearers begin fruiting the first year about three months after plants are set and continue to fruit heavily until checked by severe winter weather. The following year they begin fruiting in June, producing a spring crop fully as large as many of the standard varieties and (after a rest period in July) another enormous crop during the summer and fall. They are not affected by frost or light freezing. We have picked and served delicious Everbearing Strawberries early in December after a six-inch snowfall.

The high prices received for fall berries and the fact that Kellogg’s Everbearers produce a substantial crop the same season the plants are set, makes them highly desirable for the home garden or commercial strawberry grower.

To anyone who never has grown or seen the Everbearers fruiting in the fall and who is inclined to question their summer and fall fruiting habits, we want to say that it is difficult--yes, practically impossible to keep off the late summer and fall blossoms, so persistent is their nature to fruit at that time.

They have been developed out of the experimental stage, their success is absolutely unquestionable and we recommend them with our highest endorsement.

As a result of weather conditions last summer, there is a very small crop of Everbearing plants throughout the country and only by ordering early can you be assured of getting them this spring.

Kellogg’s Perfection won the $1,000 cash prize offered for the Everbearer proving the most perfect in every way, hence its name.

Perfection is strong, hardy and vigorous in plant growth, roots deeply and resists drouth to a remarkable degree.

It is unusually productive of uniformly large, well-formed berries of rich red color, delicate flavor and high quality.

We introduced Kellogg’s Perfection Everbearer in 1920 and its success with our customers amply justifies us in recommending it with assurance that you will find it “The Supreme Everbearer.”

Owing to the fact that Kellogg’s Perfection makes few runners we are unable to quote this variety as low as our other Everbearers. It makes just enough runners to fill a well formed fruiting row, a decided advantage to the strawberry grower. For prices of Kellogg’s Perfection Everbearing plants see Page 66.

“I will fruit about 350 Kellogg’s Perfection this season and if they do as well as my first 25 plants of this variety did, I shall discard all others and plant it exclusively.”

J. S. COOK, Iowa.

“The Kellogg Everbearers you shipped me last spring gave splendid satisfaction. We grew them hill system as you advised and had ripe berries from the latter part of July until October 5th, when a severe freeze came. I can safely say that they averaged a quart to the plant.”

A. T. PATTERSON, Alberta, Canada.

“Will you kindly send me four copies of ‘Kellogg’s Great Crops of Strawberries and How to Grow Them’? This may seem a strange request but I desire to place them with certain important people who, after seeing my Perfection Everbearing Strawberries, have requested me to obtain your strawberry book for them. If you will kindly forward four copies, I promise you results from the same.”

H. M. FELL, New York.

“Last spring I set 275 Kellogg’s Progressive Everbearers from which we picked 250 quarts up until freezing weather in the fall. They were far beyond my greatest expectations.”

LOUIS HARTLEY, Oregon.