Part 2

In packing Kellogg Pedigree Plants for shipment, we use only the highest grade sphagnum moss containing a proper amount of moisture. Larger orders are packed in wooden crates. Smaller orders are either wrapped in heavy moisture-proof paper or packed in strong corrugated cartons. Our packing methods are the most scientific and our containers the highest quality we can obtain.

Kellogg Pedigree Plants are tied into uniform bunches of 25 plants, each bunch containing a label bearing the name of the variety. We never furnish less than 25 plants of any variety, nor can we furnish plants except in exact multiples of 25; that is,--25, 50, 75, 100 and so on. By adopting this uniform size, our counting and bunching department is able to develop the highest efficiency.

Resulting Superiority

A striking contrast which tells more forcibly than words the value of our intensive soil preparation, cultural and packing methods is shown by comparing the health, vigor and productiveness of Kellogg Pedigree Plants with that of common plants. Such comparison proves conclusively that Kellogg Pedigree Plants are far superior to the ordinary.

Their stored up vitality enables them to survive for a long period in transit. Like storage batteries they are charged with energy which gives them a running start in the right direction.

If you feel tempted to set ordinary plants because they may be purchased at a trifle lower price, stop and ask yourself which eventually will be the more desirable--a big crop of fancy delicious berries such as Kellogg Pedigree Plants produce, or a small inferior crop with the satisfaction (if it may be called such) that the plants were a trifle lower in price.

Look ahead to fruiting time when this question may become a reality and let your better judgment influence you in placing your order for plants.

OUR MISTAKES

To deny making mistakes is a frank acknowledgment of retrogression or a movement toward ultimate failure. Yes, we make mistakes occasionally but what’s more, we make them serve as stepping stones to successful achievement rather than permitting them to remain as stumbling blocks to retard our progress.

We were gratified at the following voluntary tribute expressed in our office one day last summer by a traveling salesman who, although having called on us many times, had not succeeded in securing our order. In the course of his conversation he remarked: “There’s one thing I like about you people and that is your perfect frankness and the fact that you are just as ready to admit your mistakes as to boast of your achievements.”

While we make as few mistakes as possible, we can truthfully say that they result eventually to the interest of our customers as practically all are made and discovered in our testing and experimental plots. Any new method, plan or variety which emerges therefrom virtually has undergone a test of fire and more than made good.

In other words we never pass anything on to our customers until we have developed it beyond the experimental stage to a point where its value is unquestioned. In this way we constantly safeguard the interests of those who place their confidence in Kellogg Pedigree Plants and our Company.

Dollars and Sense in Setting Kellogg Pedigree Plants

A question which frequently arises in the mind of the prospective strawberry grower is whether there actually is enough difference in plants to justify the difference in the prices quoted by different plant growers.

If you were to install some modern convenience in your home, would you not be influenced in your selection largely by the service you could reasonably expect from it based on its past reputation? You will agree this would be the logical basis of selection.

It also should be the essential consideration in ordering strawberry plants, as you are to depend upon them for a service just as distinct in terms of quality and quantity of berries produced.

Have you ever considered the very slight relation of “price” to “cost,” also how frequently the word “cost” is misused? An article purchased at a low price often is referred to as being “cheap” when eventually it may prove far more costly than a higher priced article of better quality.

Don’t be deceived into believing that low price represents real economy. There are many factors in addition to price which go to make up ultimate cost and low price very often indicates “cheap quality” resulting invariably in “high cost.”

The one satisfactory way to reconcile “cost” and “price” is to be absolutely sure that the price you pay enables the producer to embody quality in the article.

The following comparison furnishes an intelligent application of the question of economy in the purchase of strawberry plants:

Let us assume that you have a strawberry patch consisting of 2,000 plants divided into two sections, each composed of an equal number of plants of the same varieties. One section is composed of “cheap” plants. You know nothing about the fruiting reputation of their ancestors nor the conditions under which these plants were produced. In fact, for all you know they may have been taken from a fruiting bed. You simply know that they are strawberry plants and that you obtained them at a low price.

The other section is set to Kellogg Pedigree Plants for which of course you paid a higher price. Perhaps you felt that you were unwise in paying the difference as there may be no visible difference in appearance.

At fruiting time however, when each section tells its own story, you will find that the “cheap” plants will have absolutely no argument to offer in their defense as the Kellogg Pedigree Plants will far outyield them and the berries will be of much higher quality.

At the close of the fruiting season you’ll more fully appreciate the difference in “cost.” The “cheap” plants require setting, feeding, hoeing, cultivating and lodging (use of your ground) to the same extent as others. In return you have found them loafers while the plants which at first seemed expensive were constantly on the job at fruiting time producing loads of big fancy berries which found a ready market at profitable prices.

This comparison is being made right along by thousands who are thus brought to a fuller, stronger realization of the folly in being influenced to set “cheap” strawberry plants.

To the thinking person, it is a self-evident fact that Kellogg Pedigree Plants which are bred in conformity with Nature’s laws up to the highest possible standards, must be far more profitable and desirable than plants produced to meet a certain low price.

Kellogg Pedigree Plants although a trifle higher in price, really don’t “cost” as much as ordinary plants because their higher productiveness and better quality berries insures additional returns which justify an expenditure of many times the difference in “price.”

This is not an isolated comparison but applies in every case where the product is measured in definite terms. For example, suppose you have a cow which gives twenty quarts of milk having a high butter test and your neighbor one which produces but half this quantity having a lower test. It wouldn’t take you long to decide that your cow, even at double the price of your neighbor’s would be the more profitable.

It’s quite true that you can obtain plants from various sources, often at prices much lower than we can possibly quote. Kellogg Pedigree Plants however are not grown to meet such competition. They are produced just as good as human understanding of science will permit. As explained on Pages 11 to 15 inclusive, everything necessary in the way of plant food, moisture, cultivation, also protection against insects and disease, is furnished just when and as required to insure the most healthy, vigorous growth and development both of plant and fruit systems.

We never make up our price-list until late in the fall when all requirements have been fully supplied and the plants have snuggled down for their winter nap. Prices then are based on the size of the crop, cost of producing, plus the small profit to which we are entitled.

If you grow or intend growing strawberries either to supply your own home or for profit, remember; the use of ground, cost of labor, fertilizers, etc., is the same whether you set plants of unknown fruiting qualities or Kellogg Pedigree Plants which are absolutely dependable for crops and profits. The strain of plants you set is a big factor in determining your results at the close of the fruiting season.

Kellogg’s Free Service

Even if you don’t know the first thing about strawberry growing, you can grow Kellogg strawberries successfully right from the start by following the instructions given on Pages 47 to 58 inclusive.

And should you encounter individual problems in your strawberry work, a letter to Kellogg’s Free Service Department will bring you reliable advice quickly whenever you find it necessary to ask for information. This service is ABSOLUTELY FREE.

So don’t let lack of experience prevent your enjoying Kellogg strawberries to the full. If you never have grown them, resolve right now to begin this year and as a final caution:--Send us your order early to avoid the disappointment which invariably results from delay in ordering until our plants are all sold.

Kellogg Pedigree Plants Represent the Greatest Plant Value per Dollar because They Produce the Greatest Dollar Value per Plant

“The heavy frosts late this spring killed about all the fruit in this vicinity but my strawberry patch resisted the frost and produced a very satisfactory crop. The patch which measures only 30 x 45 feet yielded 172 quarts of which we kept record and besides, the children were in the patch frequently and ate all they wanted. Several friends whose berries were ruined by the frosts couldn’t understand why my patch did so well and I told them where I got the plants and advised them to set Kellogg Pedigree Plants if they want to be sure of a berry crop.”

J. T. COUNTS, West Virginia.

“The Kellogg Pedigree Plants I received from you last spring were grown hill system and today I have the finest strawberry patch I ever have seen. One strawberry grower who has seen my patch says I will have an average of two quarts of berries per plant from the entire patch.”

F. J. DOLBY, Ohio.

“From 600 Kellogg Pedigree Plants, we sold 564 quarts of berries this year and in addition, used a great many ourselves. Not a quart was sold for less than 30 cents. They certainly were fine berries and everyone who saw the patch remarked at the beauty of the berries and such unusual productiveness.”

MRS. ARTHUR SMITH, New York.

“From one-twentieth of an acre of Kellogg Pedigree Plants, I picked 432 quarts of the finest strawberries we ever have seen. This is at the rate of nearly 9,000 quarts per acre and if it isn’t ‘going some,’ I don’t know what would be considered a big crop.”

JAMES M. REEDS, Indiana.

“Kellogg Pedigree Plants are the best I have ever received or seen. I get 40 cents per quart for all the berries I care to sell.”

MRS. L. B. BROZELTON, New Mexico.

“My Kellogg Pedigree Plants have produced an excellent crop of fancy berries this season which I sold at 30 and 35 cents per quart. As this was a new venture, I certainly am well pleased with results. By growing Kellogg Strawberries the Kellogg Way anyone can meet with success.”

H. F. WEATHERHEAD, Vermont.

* * * * *

Two varieties you can absolutely bank upon:--Kellogg’s Marvel, (The Marvel of Beauty and Productiveness), and Kellogg’s Delicious, (The Strawberry That Satisfies). Read their descriptions on Pages 22 and 23.

Descriptions of Standard Varieties

There is perhaps no more difficult feature connected with the introduction of a new variety than the selection of an appropriate and suggestive name.

We might have named this new origination “Productive” because it is such a wonderful producer. In fact, it is really wonderful in so many ways that “Wonderful” also would have been an appropriate name, yet neither were sufficiently expressive.

This wonderful new mid-season bi-sexual variety which we are offering this year for the first time, is really self-named and it gives us great pleasure to introduce it to you as Kellogg’s Delicious, (The Strawberry That Satisfies).

Dee-licious! Unconsciously,--almost involuntarily, a taste of its berries compels this exclamation for never have you tasted anything more lastingly delicious.

We began testing Kellogg’s Delicious several years ago. Its wonderful productiveness and the supremely delicious flavor of its berries impressed us so favorably that we immediately communicated with the originators, asking for a full and complete description of the variety as it grew and fruited with them. To our satisfaction, they informed us that their experience was practically identical with ours.

Kellogg’s Delicious is the result of scientific crossing and breeding. It was originated by Travis Brothers, Cleveland, N. Y. and their description of this variety is so true to life as it has grown and fruited with us, that we are presenting it with our stamp of approval:

“_Kellogg’s Delicious is the most promising mid-season bi-sexual strawberry grown today. It thrives in practically all soils and climates. The plants are vigorous and healthy and root very deeply. Foliage is beautiful dark green and exceptionally resistant to leaf spot. It is enormously productive and the berries of the last picking are nearly as large as the first. Even in poor soil it will produce a large crop of good sized berries. Berries are uniformly large and fancy, dark red throughout from surface to center and exceedingly easy to pick and hull. They are produced in large clusters on strong, sturdy fruit stalks. Their flavor is delicious beyond description, hence its name._

_You cannot recommend Kellogg’s Delicious too highly as its performance more than justifies your most eloquent endorsement._”

We have thoroughly tested Kellogg’s Delicious for several seasons and now are offering it to our customers with the full assurance that it will produce berries of more delicious quality than any other variety of its season and that it is not exceeded in productiveness by any other mid-season variety.

The commercial grower will find it highly profitable because its berries are large and firm and ship and carry splendidly. It also is one of the very choicest and most economical varieties for the home garden as its berries are so sweet, mild and delicious that they are thoroughly relished as dessert even when served with little or no sugar.

Basing our opinion on its performance with us and with the originator under conditions entirely dissimilar, we have the strongest assurance that this is destined to become one of the world’s most popular and most widely grown varieties.

In setting Kellogg’s Delicious, you are assured strong, vigorous plants and big crops of fancy, delicious berries and when it begins fruiting in your own field or garden you’ll say, “Delicious, I’m glad I met you.”

There is sure to be an overwhelming demand for plants of this variety. We cannot too strongly advise that you order early. Delay will probably result in your order reaching us after these plants are all sold. Avoid this disappointing experience by sending us your order as early as possible.

For prices of Kellogg’s Delicious plants see Page 66, column 4.

We never introduce any variety until thorough and extensive tests have convinced us that it is superior to any other variety of its season. As proof of this assertion, we proudly refer to the universal and unrivalled success of new originations which we have introduced in the past.

At last we have found the superior late bi-sexual variety, Kellogg’s Marvel, (The Marvel of Beauty and Productiveness), which we predict will assume leadership among late varieties just as Kellogg’s Premier ranks supreme in the extra-early list.

Kellogg’s Marvel is a strong, late bi-sexual of the same season as Kellogg’s Big Late. The plants grow to enormous size, develop big, robust roots and crowns, are extremely hardy and vigorous and withstand drouth to a remarkable degree. The foliage is bright snappy green, its tough leaf tissue rendering it resistant to leaf spot, insects and weather extremes.

Its marvelous productiveness, the beauty and exquisite flavor of its big, bright, blood-red berries and its strong, healthy, vigorous plants combine to make Kellogg’s Marvel as nearly 100 per cent strawberry perfection as it is possible to obtain.

Kellogg’s Marvel originated with Percy Schuchardt of North Lake, Wisconsin, who furnishes the following description and information:

“_I discovered Kellogg’s Marvel seven years ago, about the middle of July in an old sod. The plant growth was so strong that it had practically choked out the grass. I removed six plants to an old flower bed for want of a better place to propagate them and although this original plot has never been weeded, watered, fertilized or cared for in any way since the first season, it has fruited well every year for the past six years and is still in commission, producing some fine large berries this season._

_Kellogg’s Marvel is undoubtedly a cross of Senator Dunlap and Warfield as I fruited these two varieties for years prior to the discovery of the Kellogg’s Marvel seedling and I had the only strawberry patch in this vicinity._

_The foliage of this variety resembles its presumable parents but is much taller and in plant growth, it is the strongest I ever have seen._

_It is the most productive variety that I know of, outyielding all others here two to one._

_The berries have a slight neck like Senator Dunlap but are firmer and longer than either Dunlap or Warfield. Their quality is excellent--far better than any other strawberry I have ever tasted. They are beautiful dark red clear through and equally splendid for all purposes. We use them exclusively in our hotel._

_My admiration for Kellogg’s Marvel grows stronger every year. I consider it practically a ‘fool proof’ variety--one which may be planted anywhere with assured success._”

Just think of it--the offspring of Senator Dunlap and Warfield, two of the very best of the old-time standard varieties. This alone is sufficient to commend Kellogg’s Marvel if nothing more were said of it.

The photo-engravings shown on Pages 5, 24 and Back Cover give only a slight idea of the size, color and beauty of Kellogg’s Marvel strawberries as it is impossible to reproduce on paper their remarkable splendor.

We have tried to be ultraconservative in our description of this variety but we simply couldn’t--the variety wouldn’t permit. Plant Kellogg’s Marvel this spring and you’ll acknowledge that it merits a more glowing description than we have presented; that this variety really is “The Marvel of Beauty and Productiveness.”

We anticipate a much greater demand for plants than we can possibly supply and our caution, “order early to avoid the disappointing, sold-out experience,” applies with special significance to this variety.

For prices of Kellogg’s Marvel plants see Page 66, column 4.

Kellogg’s Premier today is unquestionably the most popular and most widely grown extra-early variety. Its popularity is well earned and deserved, for no other variety of its season can boast its equal in productiveness, size and quality of berries and adaptability to all soils and climates.

Kellogg’s Premier is a strong growing bisexual and although classed as extra-early because of its unusually early ripening, it perhaps has the longest fruiting season of all standard varieties; an ideal pollenizer for early, medium and late pistillates.

The plants grow large, root deeply and indicate no preference as to soil or climate, thriving everywhere and withstanding drouth to a remarkable degree.

The foliage is tall and heavy, forming a canopy-like protection for the great clusters of mammoth berries which are produced beneath on long, strong fruit stalks. The berries are large, deep red, beautifully formed and of mild, yet most delicious flavor.

Its fruiting capacity is so great as to seem almost magic and in quality its berries outclass all other varieties of its season. Everyone who has grown Kellogg’s Premier or seen this variety in fruit agrees with us that it is indeed “The Prize-Winner and Money-Maker” of all extra-early varieties.

For prices of Kellogg’s Premier plants see page 66, column 3.

“Have just finished picking my Kellogg’s Premier and although this County ships 40 to 60 cars of strawberries daily, my Premier berries made the ‘hit of the season’. I had many opportunities to sell my entire patch for next season, prospective buyers telling me just to name my price.”

J. LLOYD STERLING, Maryland.

“Never, during my 37 years’ experience in growing strawberries, have I found any variety that in yield and quality of berries could equal Kellogg’s Premier. My Premier berries sold readily, in fact were in great demand, at an advance of 10 cents per quart over market prices.”

ARTHUR BICKFORD, Illinois.

“I am very highly pleased with your Kellogg’s Premier. My plants of this variety produced berries last season which laid side by side ran 18 berries to the yard. This variety is certainly all you claim. I am considered the leading authority on strawberries in this vicinity and always recommend Kellogg Pedigree Plants.”

F. W. BURLINGAME, Ohio.

“I have nothing but the highest praise for Kellogg Pedigree Plants. Am especially pleased with Kellogg’s Premier and Dr. Burrill--both ‘Stem Winders’. They are even more than you claim for them.”

J. F. DOWELL, Oklahoma.

“Our Kellogg’s Premier and Dr. Burrill produced the most beautiful strawberries we ever have seen. Picked about 250 quarts from only 175 plants.”

OSCAR LARSON, Illinois.

“Dr. Burrill is a most wonderful variety. From only five rows 135 feet long, we have all had we could use at home and realized over $41.00 from the surplus berries this season.”

M. S. WIMAN, Kansas.

“I find Dr. Burrill a strong, vigorous grower, excellent producer and splendid drouth resister.”

L. B. HIBSCHWILER, New York.

“Kellogg Pedigree Plants are fine, especially Dr. Burrill. They are truly wonderful,--such large vigorous plants and such heavy fruiters.”

MRS. FRANK L. JONES, Maine.

“Am selling my Dr. Burrill strawberries at 40 cents per quart. They are very large and fancy. I cannot speak highly enough of Kellogg strawberries.”

J. E. PARSONS, Ontario.