Part 5

Gray Orange Black White Maroon Scarlet Cardinal Navy Royal Blue Columbia Blue Peacock Blue Dark Green Olive Green Irish Green Pink Purple Yellow Seal Brown Old Gold Drab

PLAIN COLORS—The above stock colors are supplied in our worsted jerseys (NOT Nos. 6 or 6X) at regular prices. Other colors to order only in any quality (EXCEPT Nos. 6 or 6X) 25c. each extra.

STRIPES AND TRIMMINGS—Supplied as specialised in any of the above stock colors (not more than two colors in any garment) at regular prices. Other colors to order only in any quality (EXCEPT Nos. 6 or 6X) 25c. each extra.

The Spalding Coat Jerseys are made of the same worsted yarn from which we manufacture our better grade Jerseys, Nos. 10P and 12P, and no pains have been spared to turn them out in a well-made and attractive manner. Plain solid stock colors (not striped) or one solid stock color body and sleeves with different stock color solid trimming (not striped) on cuffs, collar and front edging. Pearl buttons.

No. =10=C. Same grade as our No. 10P. Each. =$3.50= No. =12=C. Same grade as our No. 12P. Each. =$3.00= No. =10=CP. Pockets, otherwise same as No. 10C. Each, =$4.25=

Spalding Striped and V-Neck Jerseys

_Note list of stock colors above_

No. =10=PW. Good quality worsted, same grade as No. 10P. Solid stock color body and sleeves, with 6-inch stock color stripe around body. Each, =$3.50=

No. =12=PW. Worsted; solid stock color body and sleeves with 6-inch stock color stripe around body. Each, =$3.00=

No. =10=PX. Good quality worsted, fashioned; solid stock color body, with stock color striped sleeves, usually alternating two inches of same color as body, with narrow stripes of any other stock color. Each, =$3.50=

No. =12=PV Worsted, solid stock colors, with V-neck instead of full collar as on regular jerseys. Each, =$3.00=

No. =12=PX. Worsted, solid stock color body, with stock color striped sleeves, usually alternating two inches of same color as body, with narrow stripes of any other stock color. Each, =$3.00=

SPALDING _Automobile_ SWEATER

No. =WJ.= Most satisfactory and comfortable style for automobilists; also useful for training purposes, reducing weight, tramping during cold weather, golfing, shooting, tobogganing, snowshoeing; in fact, for every purpose where a garment is required to give protection from cold or inclement weather. High collar that may be turned down, changing it into neatest form of button front sweater. Highest quality special heavy weight worsted. Sizes, 28 to 44 inches. In stock colors. Each, =$8.50=

=PLAIN COLORS=—All Spalding Sweaters are supplied in any of the colors designated, at regular prices. Other colors to order only in any quality, 50c. each garment extra.

=SPECIAL NOTICE=—We will furnish any of the solid color sweaters with one color body and another color (not striped) collar and cuffs in stock colors only at no extra charge.

N. B.—We designate three shades which are sometimes called RED: These are Scarlet, Cardinal and Maroon. Where RED is specified on order Scarlet will be supplied.

STOCK COLORS

Gray Orange Black White Maroon Scarlet Cardinal Navy Royal Blue Columbia Blue Peacock Blue Dark Green Olive Green Irish Green Pink Purple Yellow Seal Brown Old Gold Drab

Spalding “Highest Quality” Sweaters

_We allow four inches for stretch in all our sweaters, and sizes are marked accordingly. It is suggested, however, that for very heavy men a size about two inches larger than coat measurement be ordered to insure a comfortable fit._

WORSTED SWEATERS. Made of special quality wool, and exceedingly soft and pleasant to wear. They are full fashioned to body and arms and put together by hand, not simply stitched up on a machine as are the majority of garments sold as regular made goods.

_All made with 9-inch collars; sizes 28 to 44 inches._

No. =AA.= The proper style for use after heavy exercise, inducing copious perspiration, for reducing weight or getting into condition for athletic contests. Particularly suitable also for Foot Ball and Skating. Heaviest sweater made. In stock colors. Each. =$9.00=

No. =A.= “Intercollegiate.” In stock colors. Special weight. =7.00=

No. =B.= Heavy weight. In stock colors. =6.00=

Spalding Combined Knitted Muffler and Chest Protector

No. =M.= Special weight; highest quality worsted in solid stock colors to match our sweaters. Each, =$1.25=

=PRICES SUBJECT TO CHANGE WITHOUT NOTICE=

=Shaker Sweater=

Fills a demand for as heavy a weight as our “Highest Quality” grade, but at a lower price.

No. =3.= Standard weight, slightly lighter than No. B. Each, =$4.00=

Spalding Vest Collar Sweater

No. =BG.= Best quality worsted, good weight; with extreme open or low neck. In stock colors. Ea., =$6.00=

SPALDING JACKET SWEATERS

=STOCK COLORS= PLAIN COLORS—All Spalding Sweaters are supplied in any of the following stock colors at regular prices. Other colors to order only in any quality 50c. each extra.

GRAY ORANGE BLACK WHITE MAROON SCARLET CARDINAL NAVY BLUE ROYAL BLUE COLUMBIA BLUE PEACOCK BLUE DARK GREEN OLIVE GREEN IRISH GREEN PINK PURPLE YELLOW SEAL BROWN OLD GOLD DRAB

SPECIAL NOTICE—We will furnish any of the solid color sweaters mentioned below with one color body and another color (not striped) collar and cuffs in stock colors only at no extra charge. This does not apply to the No. 3JB Boys’ Sweater.

_Sizes 28 to 44 inch chest measurement. We allow four inches for stretch in all our sweaters, and sizes are marked accordingly. It is suggested, however, that for very heavy men a size about two inches larger than coat measurement be ordered to insure a comfortable fit._

BUTTON FRONT

No. =VG.= Best quality worsted, heavy weight, pearl buttons. Made in regular stock colors, also in Dark Brown Mixture. Each, =$7.00=

No. =DJ.= Fine worsted, standard weight, pearl buttons, fine knit edging. Made in regular stock colors, also in Sage Gray. Each, =$6.00=

No. =3J.= Standard weight wool, Shaker knit, pearl buttons. In stock colors. Each, =$5.00=

WITH POCKETS

No. =VGP.= Best quality worsted, heavy weight, pearl buttons. In stock colors. With pocket on either side and a particularly convenient and popular style for golf players. Each, =$7.50=

Spalding Special Base Ball Sweaters

No. =CDW.= Good quality worsted, ribbed knit. In stock colors. Special trimmed edging and cuffs in stock colors supplied at no extra charge. Each, =$5.50=

Boys’ Jacket Sweater

No. =3JB.= This is an all wool jacket sweater, with pearl buttons; furnished only in sizes from 30 to 36 inches chest measurement. In stock colors. Each, =$3.50=

Spalding Ladies’ Sweaters

Knit in the Spalding athletic stitch of best quality long fibre worsted; full fashioned to shape of body on special machine and finished by hand. Cuffs, pocket and edging of special stitch. Good quality pearl buttons. Patch pockets. Attractive in appearance and, being properly made, they fit well and give satisfactory wear. Furnished in regular stock colors.

No. =LDJ.= Ladies’ Sweater, regular button front. Each, =$8.00=

No. =LWJ.= With special reversible collar, as on our Men’s No. WJ Automobile Sweater. Each, =$10.00=

The Spalding Official Intercollegiate Foot Ball

This is the ONLY OFFICIAL COLLEGE FOOT BALL, and is used in every important match played in this country. =Guaranteed absolutely if seal of box is unbroken.= We pack with leather case and guaranteed pure Para rubber bladder (no composition), an inflater, lacing needle and rawhide lace.

No. J5. Complete, $5.00

WE GUARANTEE every Spalding Foot Ball to be perfect in material and workmanship and correct in shape and size when inspected at our factory. If any defect is discovered during the first game in which it is used, or during the first day’s practice use, and if returned at once, we will replace same under this guarantee. We do not guarantee against ordinary wear nor against defect in shape or size that is not discovered immediately after the first day’s use.

Owing to the superb quality of every Spalding Foot Ball, our customers have grown to expect a season’s use of one ball, and at times make unreasonable claims under our guarantee which we will not allow.

Spalding All-Steel Playground Apparatus

Acknowledged as the Standard. Specified and purchased by practically all Municipal Park and Playground Commissions in America.

SPALDING PLAYGROUND APPARATUS IS USED IN

Alameda, Cal. Allegheny, Pa. Ashburnham, Mass. Baltimore, Md. Bayonne, N. J. Bloomfield, N. J. Boston, Mass. Brooklyn, N. Y. Bryn Mawr, Pa. Buffalo, N. Y. Catskill, N. Y. Chicago, Ill. Cincinnati, O. Cleveland, O. Dallas, Texas Dayton, O. Denver, Col. Dongan Hills, N. Y. East Orange, N. J. Forest Park, Md. Ft. Plain, N. Y. Ft. Wayne, Ind. Galesburg, Ill. Geneva, N. Y. Greeley, Col. Hamilton, Ontario, Can. Havana, Cuba Hoboken, N. J. Jersey City, N. J. Kansas City, Mo. Kentfield, Cal. Lancaster, Pa. Leavenworth, Kan. Lexington, Ind. Lockhart, Ala. Los Angeles, Cal. Louisville, Ky. Lowell, Mass. Lynn, Mass. Madison, N. J. Melrose, Mass. Meridian, Miss. Milwaukee, Wis. Morristown, N. J. Nashville, Tenn. Naugatuck, Ct. Newark, N. J. New Brunswick, N. J. New Haven, Ct. New London, Ct. New Paltz, N. Y. New York, N. Y. Oakland, Cal. Omaha, Neb. Orange, N. J. Oswego, N. Y. Pasadena, Cal. Passaic, N. J. Philadelphia, Pa. Pittsburgh, Pa. Pocatello, Idaho Polk, Pa. Portland, Me. Portland, Ore. Porto Barrios, S. Am. Pueblo, Col. Reading, Pa. Rochester, N. Y. Rye, N. Y. Sag Harbor, N. Y. San Jose, Cal. Seattle, Wash. Springfield, Mass. Somerville, Mass. St. Louis, Mo. Summit, N. J. Utica, N. Y. Walla Walla, Wash. Washington, D. C. Watertown, Mass. Watervleit, N. Y. Westfield, Mass. Wilkes-Barre, Pa. Winnipeg, Man., Can. Winthrop, Mass. Worcester, Mass. Ypsilanti, Mich.

A. G. SPALDING & BROS., Inc. Gymnasium and Playground Contract Department CHICOPEE, MASS.

Spalding “Official National League”

REG. U.S. PAT. OFF.

Ball

Official Ball of the Game for over Thirty Years

Adopted by the National League in 1878, and the only ball used in Championship games since that time. Each ball wrapped in tinfoil, packed in a separate box, and sealed in accordance with the latest League regulations. Warranted to last a full game when used under ordinary conditions.

No. 1. Each, $1.25 Per Dozen, $15.00

Durand-Steel Lockers

=Wooden lockers are objectionable=, because they attract vermin, absorb odors, can be easily broken into, and are dangerous on account of fire.

=Lockers made from wire mesh or expanded metal afford little security=, as they can be easily entered with wire cutters. Clothes placed in them become covered with dust, and the lockers themselves present a poor appearance, resembling animal cages.

=Durand-Steel Lockers= are made of finest grade furniture steel and are finished with gloss black, furnace-baked japan (400°), comparable to that used on hospital ware, which will never flake off nor require refinishing, as do paints and enamels.

=Durand-Steel Lockers= are usually built with doors perforated full length in panel design with sides and backs solid. This prevents clothes in one locker from coming in contact with wet garments in adjoining lockers, while plenty of ventilation is secured by having the door perforated its entire length, but, if the purchaser prefers, we perforate the backs also.

=The cost of Durand-Steel Lockers is no more than that of first-class wooden lockers=, and they last as long as the building, are sanitary, secure, and, in addition, are fire-proof.

THE FOLLOWING STANDARD SIZES ARE THOSE MOST COMMONLY USED:

DOUBLE TIER 12 × 12 × 36 Inch 15 × 15 × 36 Inch 12 × 12 × 42 Inch 15 × 15 × 42 Inch

SINGLE TIER 12 × 12 × 60 Inch 15 × 15 × 60 Inch 12 × 12 × 72 Inch 15 × 15 × 72 Inch

SPECIAL SIZES MADE TO ORDER.

We are handling lockers as a special contract business, and shipment will in every case be made direct from the factory in Chicago. If you will let us know the number of lockers, size and arrangement, we shall be glad to take up, through correspondence, the matter of prices.

PROMPT ATTENTION GIVEN A. G. SPALDING & BROS. FOR COMPLETE LIST OF TO ANY COMMUNICATIONS STORES IN ALL LARGE STORES SEE INSIDE FRONT ADDRESSED TO US CITIES COVER OF THIS BOOK

Prices in effect January 5, 1910. Subject to change without notice. For Canadian prices see special Canadian catalogue.

The following selection of items from their latest Catalogue will give an idea of the great variety of ATHLETIC GOODS manufactured by A. G. SPALDING & BROS. SEND FOR A FREE COPY.

=A=rchery

=B=ags— Bat Cricket Striking Uniform Balls— Base Basket Cricket Field Hockey Foot, College Foot, Rugby Foot, Soccer Golf Hand Indoor Medicine Playground Squash Tennis Volley Water Polo Bandages, Elastic Bathing Suits Bats— Base Ball Cricket Belts

=C=aps— Base Ball University Water Polo Chest Weights Circle, Seven-Foot Coats, Base Ball Collars, Swimming Corks, Running Covers, Racket Cricket Goods Croquet Goods

=D=iscus, Olympic Dumb Bells

=E=mblems Equestrian Polo Exerciser, Home

=F=elt Letters Fencing Sticks Field Hockey Flags— College Foul, Base Ball Marking, Golf Foils, Fencing Foot Balls— Association College Rugby

=G=lasses, Base Ball— Sun Automobile Gloves— Base Ball Boxing Cricket Fencing Foot Ball Golf Handball Hockey, Ice Glove Softener Goals— Basket Ball Foot Ball Hockey, Ice Golf Clubs Golf Counters Golfette Gymnasium, Home Gymnasium Board

=H=ammers, Athletic Hats, University Head Harness Health Pull Hockey Sticks, Ice Hole Cutter, Golf Hole Rim, Golf Horse, Vaulting Hurdles, Safety Hurley Goods

=I=ndian Clubs

=J=ackets— Fencing Foot Ball Javelins Jerseys

=K=nee Protectors

=L=acrosse Lanes for Sprints Lawn Bowls Leg Guards— Base Ball Cricket Foot Ball

=M=arkers, Tennis Masks— Base Ball Fencing Nose Masseur, Abdominal Mattresses Megaphones Mitts— Base Ball Handball Striking Bag Moccasins

=N=ets— Cricket Golf Driving Tennis Volley Ball Numbers, Competitors’

=P=ads— Chamois, Fencing Foot Ball Sliding, Base Ball Pants— Base Ball Basket Ball Foot Ball, College Foot Ball, Rugby Hockey, Ice Running Pennants, College Plates— Base Ball Shoe Home Marking, Tennis Pitchers’ Box Pitchers’ Toe Teeing, Golf Platforms, Striking Bag Poles— Vaulting Polo, Roller, Goods Posts— Backstop, Tennis Lawn Tennis Protectors— Abdomen Base Ball Body Eye Glass Push Ball

=Q=uoits

=R=ackets, Tennis Rings— Exercising Swinging Rowing Machines Roque

=S=acks, for Sack Racing Score Board, Golf Score Books Score Tablets, Base Ball Shirts— Athletic Base Ball Shoes— Base Ball Basket Ball Bowling Clog Cross Country Cricket Fencing Foot Ball, Association Foot Ball, College Foot Ball, Rugby Foot Ball, Soccer Golf Gymnasium Jumping Running Skating Squash Tennis Shot— Athletic Indoor Massage Skates— Ice Roller Skis Sleeve, Pitchers Snow Shoes Squash Goods Straps— Base Ball For Three-Legged Race Skate Stockings Striking Bags Suits— Basket Ball Gymnasium Gymnasium, Ladies’ Running Soccer Swimming Union Foot Ball Supporters Ankle Wrist Suspensories Sweaters

=T=ether Tennis Tights— Full Wrestling Knee Toboggans Trapeze Trunks— Bathing Velvet Worsted

=U=mpire Indicator Uniforms

=W=ands, Calisthenic Watches, Stop Water Wings Weights, 56-lb. Whitely Exercisers Wrestling Equipment

Standard Policy

A Standard Quality must be inseparably linked to a Standard Policy.

Without a definite and Standard Mercantile Policy, it is impossible for a manufacturer to long maintain a Standard Quality.

To market his goods through the jobber, a manufacturer must provide a profit for the jobber as well as the retail dealer. To meet these conditions of Dual Profits, the manufacturer is obliged to set a proportionately high list price on his goods to the consumer.

To enable the glib salesman, when booking his orders, to figure out attractive profits to both the jobber and retailer, these high list prices are absolutely essential; but their real purpose will have been served when the manufacturer has secured his order from the jobber, and the jobber has secured his order from the retailer.

However, these deceptive high list prices are not fair to the consumer, who does not, and, in reality, is not ever expected to pay these fancy list prices.

When the season opens for the sale of such goods, with their misleading but alluring high list prices, the retailer begins to realize his responsibilities, and grapples with the situation as best he can, by offering “special discounts,” which vary with local trade conditions.

Under this system of merchandising, the profits to both the manufacturer and the jobber are assured; but as there is no stability maintained in the prices to the consumer, the keen competition amongst the local dealers invariably leads to a demoralized cutting of prices by which the profits of the retailer are practically eliminated.

This demoralization always reacts on the manufacturer. The jobber insists on lower, and still lower, prices. The manufacturer, in his turn, meets this demand for the lowering of prices by the only way open to him, viz.: the cheapening and degrading of the quality of his product.

The foregoing conditions became so intolerable that, ten years ago, in 1899, A. G. Spalding & Bros. determined to rectify this demoralization in the Athletic Goods Trade, and inaugurated what has since become known as “The Spalding Policy.”