Crystallizing Public Opinion

When the question of preparing and publishing this volume was first considered, the publishers wrote letters to several hundred prominent men asking their opinions, individually...

The public relations counsel works with public opinion. Public opinion is the product of individual minds. Individual minds make up the group mind. And the established order of...

As a matter of fact, the actual phrase is completely understood by only a few, and those only the people intimately associated with the work itself. But despite this, the activi...

The rise of the modern public relations counsel is based on the need for and the value of his services. Perhaps the most significant social, political and industrial fact about...

It has been the history of new professions--and every profession has been at some time a new profession--that they are accepted by the public and become firmly established only...

Psychological habits, or as Mr. Lippmann calls them, “stereotypes,” are shorthand by which human effort is minimized. They are so clearly and commonly understood that every one...

When the United States was made up of small social units with common traditions and a small geographic and social area, it was comparatively simple for the proponent of a point...

The influence of any force which attempts to modify public opinion depends upon the success with which it is able to enlist established points of view. A middle ground exists be...

The public and the press, or for that matter, the public and any force that modifies public opinion, interact. Action and interaction are continually going on between the forces...

Public opinion has entered life at many points as a decisive factor. Men and movements whose interests will be affected by the attitude of the public are taking pains to have th...

The character and origins of public opinion, the factors that make up the individual mind and the group mind must be understood if the profession of public relations counsel is...

On the question of specific devices upon which the public relations counsel relies to accomplish his ends, volumes could probably be written without exhausting the subject. The...

There is a divergence of opinion as to whether the public mind is malleable or stubborn--whether it is a passive or an active element. On the one hand is the profound belief tha...

The institutions that make public opinion carry on against a background which is in itself a controlling factor. The real character of this controlling background we shall take...

Both Trotter, Martin and the other writers we have quoted confirm what the actual experience of the public relations counsel shows--that the cause he represents must have some g...

II THE INTERLAPPING GROUP FORMATIONS OF SOCIETY, THE CONTINUOUS SHIFTING OF GROUPS, CHANGING CONDITIONS AND THE FLEXIBILITY OF HUMAN NATURE ARE ALL AIDS TO THE COUNSEL ON PUBLIC...