Chapter 2

LETTING THE CROWDS BE GOOD

I. SPEAKING AS ONE OF THE CROWD 93

II. IS IT WRONG FOR GOOD PEOPLE TO BE EFFICIENT? 96

III. IS IT WRONG FOR GOOD PEOPLE TO BE INTERESTING? 103

IV. PROSPECTS OF THE LIAR 107

V. PROSPECTS OF THE BULLY 111

VI. GOODNESS AS A CROWD-PROCESS 114

VII. THOUGHTS ON BEING IMPROVED BY OTHER PEOPLE 116

VIII. MAKING GOODNESS HURRY 125

IX. TOUCHING THE IMAGINATION OF CROWDS 128

X. THE STUPENDOUS, THE UNUSUAL, THE MONOTONOUS AND THE SUCCESSFUL 142

XI. THE SUCCESSFUL 146

XII. THE NECKS OF THE WICKED 154

XIII. IS IT WRONG FOR GOOD PEOPLE TO BE SUCCESSFUL? 163

XIV. IS IT SECOND RATE FOR GOOD PEOPLE TO BE SUCCESSFUL? 167

XV. THE SUCCESSFUL TEMPERAMENT 173

XVI. THE MEN AHEAD PULL 178

XVII. THE CROWDS PUSH 184

XVIII. THE MAN WHO SAYS HOW, SAYS HOW 186

XIX. AND THE MACHINE STARTS! 194