Part 1

CHRISTMAS MAGIC

ALL THROUGH THE HOUSE FOR ALL YOUR GIFTS

using “Scotch” brand tapes and “Sasheen” brand ribbon

© 1950 3M Co.

_“Scotch” brand Cellophane Tape leads to Christmas Magic_

_Front row, left to right_:

GIFT WRAP GROOMING. Package beauty begins when “Scotch” Cellophane Tape holds paper securely in place.

STAY-PRETTY WRAP. It still looks pretty when box is opened. Just cover lid and base separately. Cut paper to cover lid, plus 1 inch extra on each side. Fold edges inside lid and fasten with tape (a). Cover base same as lid. Idea shown: Arrange thin paper strips in “x’s” on table. Press lengths of tape over “x’s” to pick them up and tape to box.

PICTURAMA. Child’s play. Use magazine scenes for gift paper. For larger boxes, tape two or more pictures together.

SPARKLING SYMMETRY. Lovely! Wrap 3 loops of tape, sticky side out, around a length of cardboard; space evenly (b). Place on box and press down loops; slip out cardboard (c). Repeat, alternating direction of loops on package. Sprinkle with glitter for the finishing touch.

_Back row, left to right_:

CHECKERBOARD. Imaginative! Tape down equal-sized squares of construction paper to gift wrap. Make small loops of tape, sticky side out (d) and place on box. Press wrapped Christmas candies to tape loops.

MONEY TREE. Attach new pennies to gift wrap with tape loops (d above) in rows as shown. For extra glamor between pennies, fold back ends on lengths of tape (e) and press, sticky side out, to box. Sprinkle with glitter.

SNOWFLAKE DAZZLER. So sparkly! Cut 2 snowflake shapes from gift wrap paper. Use first for package center; cut second into four equal parts for corners (f). Back up openings with cellophane tape and sprinkle with glitter. Attach to box with tape loops (d above).

_Gift wrap glamor at a touch with the color of “Scotch” brand Gift Tapes_

_From left to right_:

SHIRT TALE. Lively, masculine! Make shirt outline with colorful gift tape. Attach buttons with “Scotch” Cellophane Tape (a). Add a “Sasheen” bow tie.

“FUN UNLIMITED” TRAIN. Pure whimsey! Bright gift tape outlines train. For button “wheels” and “eyes,” make plain tape loops, sticky side out (b). Place loops on package; firmly press buttons to loops. Tape on gift paper cylinders for “nose” and smokestack, add a puff of cotton for smoke.

DIAMOND GLITTER. Eye-stopping! Wind gift tape, sticky side out, around ruler (c). Place ruler on box; press down “spiral” securely. Ease out ruler (d). Make another “spiral” and place beside first on package. Sprinkle with glitter.

DOUBLE-TAKE TAPE. Top each length of tape with a narrow width in contrasting color. Only the magic of gift tape permits such “stop-and-start” designs!

NAME DROPPER. No mistaking gifts when you spell out names in gift tape (e). _Tip_: For extra ease, form letters first on any glass surface; lift all and place on box.

MERRY MAKINGS. Sign of the season! Center “Scotch” Brand “Merry Christmas” Tape on box. Frame with smart solid tone tape for tailored elegance.

_The festive “Magic Bow” ... yours and only yours with “Sasheen” brand Ribbon_

_None so fair, none so foolproof as the one and only “Magic Bow”._

_Let it be the basis for beauty of all your be-ribboned holiday gift wraps._

“MAGIC BOW” INSTRUCTIONS

To use later as “tie” ribbon, cut off 8″ length of “Sasheen.” Tear in half lengthwise.

PRE-FAB STAGE:

(a) Cut 2 to 3 yards of ribbon, depending on size of bow you wish. Form a circle and tape end in place. Roll up ribbon.

(b) Press circle together and fold in half. Start from outside edge and cut off corners, leaving ⅛″ center.

(c) Using “tie” ribbon, knot securely at center notch.

COMPLETING THE “MAGIC BOW”:

(d) Pull out _inside_ loop to left, then down and across center notch with twist.

(e) Repeat this action, pulling out next inside loop to _right_.

(f) Continue alternating loops until all are pulled out at both ends.

_Left row, top to bottom_:

(Just a few of the lovely effects possible with “Magic Bows”.)

FRANKLY FEMININE. _Christmas Stripe_ “Decorette” brand Ribbon makes this lacy and lovely “Magic Bow”.

BOWS APLENTY. A pair of contrasting “Magic Bows” on _Bows_ wrapping paper.

BERRY BRIGHT. Large red “Magic Bow” of “Sasheen” Ribbon. For extra elegance, tape holly sprigs or pine under bow.

_Right row, top to bottom_:

FROSTY SNOWMAN. Three “Magic Bows” form snowman. For hat, nose and eyes, tape paper shapes to bow.

SUITCASE CHARMER. For handle, tape length of “Sasheen” to banding ribbon. Add a pair of pert “Magic Bows”.

TWIN TRIM. Candy-striped “Magic Bow” teams with matching paper, aglow with snowmen.

_Only the “Magic Bow” way lets you make these scissor-snip variations_

_Front row, left to right_:

FROU-FROU BOW. Pert, frilly! Make a pre-fab “Magic Bow”. Cut from outer edge, crossing over ends of loops (a). Repeat at opposite end. Pull out loops as in “Magic Bow”.

SHOOTING STAR BOW. A two-tone beauty! Make the pre-fab “Magic Bow”, starting by rolling together equal lengths of “Sasheen” in contrasting colors. Make angle cuts at each end (b). Pull out loops as in “Magic Bow”.

PINWHEEL BOW. A whirl of color here in lacy “Decorette.” Tie a pre-fab “Magic Bow” making only 6 or 7 turns for loop. Pull out all loops to _one_ side (not left and right) and arrange (c).

_Back row, left to right_:

PETITE WREATH. Make Petite Bows the “Magic Bow” way with _1 yard_ of “Sasheen”. Use “tie” ribbon of contrasting color and knot to show. Tape bows to box.

POINSETTIA BOW. A crush-proof traveler. With _1 yard_ of “Sasheen”, make pre-fab “Magic Bow”. For petals, make cuts from outer edges toward loop end (d). Pull out bottom petals from left to right, twisting so shiny sides are up. Arrange top petals same way—no twisting needed. Nice touch: Tape ribbon pennants or leaves under bows.

TWO-IN-ONE BOW. Make pre-fab “Magic Bow” using _off-center_ cut (e). Pull out long loops first and arrange in outer circle. Pull out shorter loops for a bow-within-a-bow the easy way!

TABLE SPLENDOR. Trim net-covered tablecloth with gift tape. For centerpiece, tape goblet to cake plate. Set hurricane chimney or glass vase on plate (a) and fill with tree balls. For tree outline, run gift tape from chimney top to the plate edge.

CATHEDRAL WINDOW. Let your imagination be your guide! Use crayon to draw design. (Try tree shapes, holiday “scenes”, greetings.) For idea shown, tape on triangles of colored cellophane. Then outline your design with gift tape.

_Set the scene for fun with gay gift tape_

_Make yours a “Friendship House” with these touch-of-tape ideas_

_Pretty way to decorate and please friends, too ... displaying their cards with the Christmas Magic touch of “Scotch” brand Cellophane Tape._

_A potpourri of tips for home and gifts_

“SCOTCH”, “SASHEEN”, “DECORETTE” and “MAGIC BOW” are registered trademarks of 3M Co., St. Paul 6, Minn. Export: 99 Park Ave., N.Y. Canada: London, Ontario. “Magic Bow” and method of making patented U.S. Pat. No. RE23835.

Minnesota Mining and Manufacturing company ... WHERE RESEARCH IS THE KEY TO TOMORROW

Transcriber’s Notes

—Silently corrected a few typos.

—Retained publication information from the printed edition: this eBook is public-domain in the country of publication.

—In the text versions only, text in italics is delimited by _underscores_.