Category: How To ...

Certain Success

_Your_ success will be in direct proportion to your thorough knowledge and continual use of _all four parts_ of the whole secret. No matter how great your effort, an entire lack of one or more of these principal elements of Certain Success will cause partial or utter failure i...

Chapters

2. Chapter 2

Your _knowledge_ of sales principles and methods, and your _skill_ in selling ideas must be combined with right sales-_manhood_ if your _complete_ success in sales-man-ship is t...

11. Chapter 11

After an applicant for a position seems to have the coveted opportunity almost in his grasp, he is sometimes unable to _clinch_ the sale of his services. He does not get the job...

10. Chapter 10

There is no great mountain in the world that has a natural, smooth road with an easy grade all the way to the top. Mountain climbing requires some hard work. It involves getting...

1. Chapter 1

_Your_ success will be in direct proportion to your thorough knowledge and continual use of _all four parts_ of the whole secret. No matter how great your effort, an entire lack...

8. Chapter 8

The process of selling ideas comprises several steps, part or all of which the salesman may need to take in order to close a particular sale successfully. In our study we are co...

7. Chapter 7

We have seen how you can make certain of _gaining_ your introductory chance. Now we are to consider the first step in the _most effective use_ of this opportunity to begin build...

6. Chapter 6

We will assume that you have qualified yourself to succeed; that you have developed your best capabilities in knowledge, in manhood, and in sales skill; that you have completed...

3. Chapter 3

If you have developed real capability and first-class manhood, you have "the goods" that are always salable. But you realize now that the mere _possession_ of these basic qualif...

9. Chapter 9

A great many salesmen mistakenly believe that if they can interest a prospect thoroughly in their goods, he is almost sure to buy. When this stage is reached, they think they on...

5. Chapter 5

If you were to be asked, "What are your prospects for success?" you probably would answer by stating the things you _expect_ or _hope may happen_. We commonly say that a certain...

4. Chapter 4

Thousands of men have failed in life because they were not ready when their best chances for success came. Some of these golden opportunities slipped away unrecognized. Others,...

12. Chapter 12

You know now the _certain_ way to get your chance to succeed in the vocation of your choice. You are convinced that a _good salesman_ can create and control his opportunities in...