Business Correspondence, Vol. 1: How to Write a Business Letter
Chapter 1
HOW TO WRITE THE BUSINESS LETTER: _24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters_
CONTENTS
BUSINESS CORRESPONDENCE