Part 21

An estimate of the activity of those first wooden frames can only be guessed at. In Venice alone, as early as 1472, over two million separate volumes were printed. By the opening of the sixteenth century the art of printing had spread to every civilized country and the supply of its raw materials became so great that the process of cheapening set in.

The first printers had selected as models for their types the beautiful hand-written books of their day. The second generation of printers modelled their types from those of the first printers. The illuminator gave way to the wood-cutter and the fine art of printing became a science, then a craft, and when William Morris tried to stop its downward slide, in 1891, it was a trade.

During this downward trip through four centuries, weak attempts to restore the art of printing to its first high place in the life of man were made. Benjamin Franklin wrote on the "Improvement of Printing Backwards," protesting the discontinuance of the tall "f." But man was not interested in the intangible influence of art as much as he was in the perfection of the machine.

The ink was hardly dry on the effusions of our modern printing critics, when the collapse of over-production set in and silenced them, I hope, permanently.

Writing about modern books in the latest edition of the Encyclopaedia Britannica, Francis Meynell of the Nonesuch Press says: "The type-setting machines used with as much skill as hand-set type will give a better result, and in alliance with fast but very perfect cylinder printing presses, will give this result not to a few, but to a multitude. It has taken us from the day of 'the book beautiful,' and given us the day of the beautiful book."

The fast moving cylinder presses of the Nonesuch Press have slowed up since this was written. And we can thank God that we have some opportunity for reflection.

One of the modern criticisms of William Morris and the private presses that he inspired is that too much stress was placed on method. Method means how a thing is done and how a thing is done is of very vital importance if we want to give our work durability.

I have said before that it was William Morris who attempted to stop the downward slide of printing. He was the leader in the revival of what is known as "modern fine printing." It has been said that Morris was inspired by a lecture of Emery Walker's on the Golden Age of Printing. While not denying Walker's position in this revival, we must admit that there is a vast gulf between talking and doing. Morris's was a very simple yet positive personality. There were no tints in his make-up. When asked if he liked colors, his answer: "blue and red," tells us whole volumes in folio. He had no tolerance for the effeminate printing of his day. He even scorned the sunny pages of the Italian Renaissance printers. It is no wonder that his Gothic books, in violent contrast to the weak old styles and modern type faces of his time--and our time, too--were startling. I have no doubt that some antiquarian hundreds of years hence, delving among musty tomes, will find Morris's books still giants in a land of dwarfs.

Whether you like or dislike Morris's books is of little concern to me. But what is of vital importance to me as a printer, and should be to all printers who are endeavoring to print books that will last, is the honesty of William Morris. Morris knew, because he was a collector of the earliest printed books, that those early printed books could not have descended to him, looking as sparkling and vital as the day they left their makers' hands, without honesty of craftsmanship. It was this craftsmanship that Morris revived, and that we today will have to revive again before our books can have any claims to a long life.

Let me briefly describe to you the various processes used in the making of books, beginning with the paper on which the book is printed. Morris found no paper being manufactured that was suitable for his use. It was only after months of experiment and failure, during which he worked at the paper mill himself, that a satisfactory sheet was made for him. With the closing of the Kelmscott Press after Morris's death, T. J. Cobden-Sanderson and Emery Walker used his specifications for this paper at their Doves Press. This mill still manufactures this paper, and it can be obtained easily enough. But it is not popular with the printers of today because its texture is so tough, its resistance to type so great, that we rather choose the short cut to the Royal Road to Fine Bookmaking, using the many counterfeits with their imitation deckle edges and their artificial ageing at the mill. We also like opaqueness in our paper, although transparency is usually a guarantee of its quality. All-linen-rag quality paper can easily enough be printed on if dampened first. By lessening the resistance of the paper through dampening, the type can penetrate its tough fiber, and the ink thus becomes a part of the paper itself. But by taking the short cut and not dampening the paper, at least four times the quantity of pressure and ink must be used. This over-abundance of pressure and ink still does not penetrate the paper but leaves the ink upon the paper's surface so that it looks to me as if printed from an etcher's plate. The excessive amount of ink, because of the heavy varnish used in its manufacture, has a tendency to shine when dry, producing a luster that is hard on the eyes. In time a film of oil will encircle each individual letter, discoloring the paper, and the page will look like those cheaply printed eighteenth-century books do to us today.

I know of no process in the making of a fine book more difficult of perfecting than getting the right amount of pressure and ink into the paper. In hand-made paper there is only an approximate uniformity in the thickness of the sheets, and these variations can be overcome by using a hand-press. The sense of touch must be developed until you can feel the right amount of pressure through the lever. The mechanical press is so regulated that it cannot control the variations of the paper's thickness. The right pressure can, of course, be applied to the average sheet--the heavier and lighter sheets can be sorted out before printing. However, this is seldom done. The paper is usually sorted when the finished book is being collated.

I can speak with some authority on the importance of dampening a sheet of fine paper. Such a process takes lots of time, but if you think the time not well spent compare a book from the Kelmscott Press with any of the books of our best machine printers of today. You will see that decay is already beginning to set in in the machine book. The edges of the paper will soon turn yellow and the ink begin to spread.

I hesitate to turn from the processes of making a fine book endure without impressing upon you the importance of using the finest quality of paper. The paper, and the ink that becomes a part of that paper, determines the life of the book, just as stones and mortar do in architecture. No matter how fine the type or how beautiful the decorations, the book must die if quality be lacking in both paper and ink.

And now just a few remarks about the binding of a book. Bindings are the protection for the body of a book. Here permanency decreases as use increases. Only those books that have escaped usage have come down to us with their original bindings, except those bound in limp vellum. Heavy boards encased in leather were the protection of many early books. The swinging of the heavy covers breaks the hinges of the book, and this leads to destruction. William Morris revived the use of limp vellum as a book covering.

Of far more importance than the cover in the making of a fine book is the gathering and sewing. When the printed sheets are folded a trained eye should put them together so that pages either under- or over-inked may be taken out. If there are no extras, then all the light pages can be put into one book, and the dark in another. If this is done, the critic will say that the press work is even.

After the book is assembled the sheets are sewn together by hand, using a strong linen thread. Of course, they can be sewn on a machine, but you might just as well save that expense by gluing the sheets together. If you don't believe me, take a machine-sewn book, before it is glued, pull off the first section, hold it up by the last page and watch the book fall to pieces. Hand-sewn books are sewn on either cords or tapes. Of course, you can have cords and tapes on a machine-sewn book, but they will be false ones, pasted on after the book has been stabbed to death.

I do not want to give you the impression that I am some sort of John the Baptist crying in a wilderness of machines. Machines are designed for special purposes and when we try to use them for a different purpose from that for which they were intended we fail. You would think a carpenter who used a machine that was made to drive nails in an orange box unbalanced if he tried to adjust that machine to build a house. The delicately adjusted printing press that Francis Meynell idealizes was designed for producing our ephemeral printing.

A machine cannot create--it can only assist, directed by the mind and imagination. The more that is left to the machine, the worse the work. The machine can arrive at perfection, perfection that is cold and dead and mechanical. And it is this cold and dead perfection that brings me to the beauty of the book of today.

I would say that "Post-Modern" Fine Printing began in America with Bruce Rogers, at the plant of William Rudge. It was Bruce Rogers' books that have influenced American and English printers more than any other recent single force. It was the "charm" and finish of this man's work that none of us escaped. During the years that Bruce Rogers was designing special editions at the Riverside Press there were few collectors of his books. As late as 1920, I bought some of these books from the publishers. They had been in stock nearly twenty years! Among them was "The Song of Roland" at the publisher's price. When I first started printing I was already an admirer and collector of these Riverside Press limited editions.

Now William Rudge was a better business man than a printer. He recognized the ability of Rogers and engaged him. Then things began to happen to our Fine Art of Printing. The typographical designer came into fashion, the machine was glorified and we all became theorists. Printing was aimed at suitability. The scholar and critic displaced the master craftsman and the advertising artist was added by way of variety.

Each new type face, faithfully re-cut by the aid of the pantograph and resurrected from our admittedly worst periods of printing, was eagerly bought by our typographical experts. The printers who had been quietly producing books, trying to make them a little better than necessary, fell into the hands of the publisher and the publicity agent. And the publisher announced that the next limited edition of 1600 copies was completely over-subscribed--the poor printer got one-third of what you had to pay. It was a Wonderland, indeed, until Alice woke up, and the printer was left with all the cards, and they were all blank.

I am very glad it all happened. I would go through any form of hysteria again, if we could produce another _Leaves of Grass_. Since I am going to talk about type, I know of nothing better than to relate our experience in printing Walt Whitman's masterpiece, for it has shown me the folly of theory and intellect in art.

We accepted this undertaking with enthusiasm. Here was an opportunity to prove that we could print a book. The first deposit had no more than been spent when the publishers announced it as the finest book to be printed in America, and off we started on the wrong track.

Well, the finest book had to have the finest type and the finest type was the latest type. And it had to be a folio in size, because for One Hundred Dollars you had to get a folio. We bought one thousand pounds of the finest type; 18 point Lutetia, fresh from a new designer in Holland. And we hired two printers to set this bright new type and when it was all set, we pulled a proof and started to put grass into it--pale green grass, and it looked like grass and we pulled it out and tried again. Well, every time we tried that bright new type it didn't look right. So we dug up some of the latest theories about suitability, tried again, but it was no use. The brain told us one thing and our eyes another.

Meanwhile, one thousand pounds of bright new type and months of labor were tied up with strings and the Master Craftsman was getting worried. He went to specialists for advice. They said: "Try this new initial or this new picture," and the Master Craftsman went back to his shop and bowed his head.

Then his tired eyes lighted on a dusty case of type, designed by the artist Goudy but the critics had condemned it to the graveyard. Wearily the Craftsman dug it up and set a page of Whitman in it. Then he pulled a proof and Lo! He saw something that the machine had discarded; he saw strength: he saw the strong, vigorous lines of Whitman, born of the soil, without grass. He saw what he had heard whispered before. He saw strong, vigorous, simple printing--printing like mountains, rocks and trees, but not like pansies, lilacs and valentines; printing that came from the soil and was not refined in the class-room.

And the printer knew that the limited edition was not a racket as long as he had honesty and sincerity, and reverence for the best traditions of his craft.

THE TYPOGRAPHY OF WILLIAM MORRIS

From _The Printing of Books_ by Holbrook Jackson. Copyright 1938 by Cassell & Company, Ltd. Reprinted by permission of the publisher. First read as a paper, at the William Morris Centenary Dinner of the Double Crown Club, London, May 2, 1934.

William Morris is an ironic figure. His achievements not only missed their mark, but hit marks he was not aiming at. His printing is no exception. The masterpieces of the Kelmscott Press which he aimed at making "useful pieces of goods" were typographical curiosities from birth, and so far removed from the common way of readers that they have become models of what a book should not be.

He was a Bibliophile, or more exactly, a typophile whose affections became unruly in the presence of decorated incunabula, and, although he was outwardly correct towards pure printing, his heart was not there. According to Sir Sydney Cockerell he flirted with the idea of a folio edition of _The Earthly Paradise_, "profusely illustrated by Sir Edward Burne-Jones," a quarter of a century before the inception of the Kelmscott Press. His personal taste was much the same then as later, although he continued to pay homage to good as distinct from fine printing. It was the "essence of my undertaking," he said, "to produce books which it would be a pleasure to look upon as pieces of printing and arrangement of type." Thus inspired by the example of "the calligraphy of the Middle Ages, and the earlier printing which took its place," and in spite of his passion for decorated books he observed that the early printed books "were always beautiful by force of the mere typography, even without the added ornament with which many of them are so lavishly supplied."

Much has been made of the emphasis he laid upon the book as an organic assembly of paper, type, and binding. But although few printers or publishers in the nineteenth century had insisted upon the excellence of these ingredients, as he did, the architectonic principle had never been wholly ignored. But in the main it was unconsciously observed. Deliberation is evident in the construction of the Pickering books, in the Keepsakes and Table Books of the thirties and forties, in the illustrated books of the sixties, and the later productions of the Daniel Press; and, if we may leave England for a moment, in such convenient publications as those of Bernhard Tauchnitz, where there is rectitude to satisfy the demands of the most austere of functionalists.

It was not, then, the architectonics of the Kelmscott books which evoked a typographical revolution. Nor was it the pursuit of beauty which always haunted Morris's intentions. "I began printing books," he said, "in the hope of producing some which would have a definite claim to beauty." Many printers and publishers of the time would have claimed as much. Bad taste in the arts and crafts is invariably the result of beauty-mongering, and the more costly books of the nineteenth century are littered with beauty from cover to cover.

Neither was it originality. Morris never sought to be original. He was a revivalist, and all his work is derivative. There is nothing new even in that, for all the arts and crafts are derivative, and originality is apt to be a myth and often a nuisance. Morris was even less original than many other earnest innovators, and the Kelmscott books are derivatives twice removed. They are modern variations of the early printed books of northern Europe, as they in turn were but mechanical imitations of the manuscripts which preceded the invention of movable types.

Nor again was there anything peculiar even in that, for all mechanical evolution seems to proceed in the same manner. The earliest railway carriages followed the lines of the stage-coach; the earliest steamships were schooners and brigantines with funnels and paddle-boxes; and the earliest motor-car was a horseless-carriage complete with tail-board. It is not surprising to learn that the earliest printed books were imitations of manuscripts, but it is surprising to find a nineteenth-century printer of genius imitating the imitations.

There is, however, more than one difference between these mechanical devices and the Kelmscott books. The engineers copied because they could not think of anything better. Now and then they even made concessions to beauty, in the form of superadded decorations, much as Morris did. But there was a marked difference between them, for Morris knew better. Although to him beauty meant decoration or ornament, yet in the first edition of _The Roots of the Mountains_ he actually produced an undecorated book of great distinction. The book is not only admirable in itself, but it has had a better influence on recent typography than all the Kelmscott books together. Morris himself was delighted with the book. He declared it to be "the best-looking book issued since the seventeenth century," and added: "I am so pleased with my book, typography, binding, and must I say it, literary matter, that I am any day to be seen huggling it up, and am become a spectacle to Gods and men because of it." His enthusiasm rings true, but this was a passing fancy, for even then he was in hot pursuit of more opulent beauties.

It was the magnificence of the Kelmscott adventure which impressed and influenced printers, professional and amateur, and resuscitated the curious vogue for so-called "Private Press" books artificially rarefied and deliberately beautified. But, in spite of many extravagances and some few absurdities, the Kelmscott influence has been beneficial. Morris reasserted sound principles, and the richness of his books helped to secure their acceptance. "The road of excess leads to the palace of wisdom." The style of the books themselves, because of their massive individuality, must always provoke differences of opinion, but in the house of books there are many mansions, and room for all tastes, whims, and even fads.

I prefer my books pocketable, flexible, and legible. In the Kelmscott books these qualities are not sufficiently balanced. Each is there in some measure, but something is invariably added to weaken proportion. William Morris (or worse, Burne-Jones) is always getting between reader and author. I like my Chaucer neat. Morris produced Chaucer as Henry Irving and Beerbohm Tree produced Shakespeare. I suspect that enthusiasts for such productions are not readers. The idea is supported by the fact that the majority of Kelmscotts are still in mint state; it is not easy to meet a copy bearing the honourable and endearing scars of use.

Legibility is relative, as I am reminded by my own experience, for myself when young did eagerly frequent Pickering's _Diamond Classics_--a practice I should probably have defended with conviction based upon sight rather than insight. I take a different view today, not only of miniature types, but of rules and spacings generally. Morris granted the necessity of legibility. In this he differed from another poet and amateur of printing, Robert Bridges, who used Gothic characters for the Daniel Press edition of his poems to induce slow ingestion. Morris believed that solidity of type and setting made for easy reading. By solid type he meant "without needless excrescences" or "the thickening or thinning of the line," which, with reservations, can be defended. Density of type area is a different matter and, if I admit charm, I reserve the right to question even aesthetical propriety in favour of legibility. The solid page is impressive: solidity inspires confidence, but confidence, as we know, is often illusion and not always guiltless of trickery. The first edition of _The Roots of the Mountains_ would probably have been more readable with than without rules.

But although legibility must always be the first rule of printing, there are other important principles. Morris summed them up in the word "beauty" with impressive but dubious results, because of his predilection for ornamentation. Any plain space for him was an opportunity for decoration, or, in Ruskin's words, for "the expression of man's joy in his work." He would go out of his way to make books bigger than they need be so that he might have more space to fill with his and Burne-Jones's illustrations. His type-faces became picturesque, his margins inclined to pomposity, and his paper was pretentious. The Kelmscott books are overdressed. They ask you to look at them rather than to read them. You can't get away from their overwhelming typography, and, even if you could, you might still be cheated of your author by their high-minded purpose, for in addition to being the creations of an impressive genius the Kelmscott books were protests against the logical conclusions of mechanical book-production.

All these things are hindrances to reading, and I still believe that to be read is the destiny of a book, and that reading is best when you are least conscious of print or paper or binding. Since the Kelmscott books are not likely to induce that condition they must remain museum pieces, typographical monuments--beautiful and ineffectual angels beating in the void their luminous wings in vain.

COMPOSED IN EMERSON TYPES

_Stanley Morison_

FIRST PRINCIPLES OF TYPOGRAPHY

Published 1951 by the syndics of the Cambridge University Press. Reprinted by permission of the publisher.