Chapter 4

The Stay-Lit Bicycle Lamp, Price $2.50, given for five subscriptions to "Birds."

Youth's Companion and Reversible Blackboard, Price $3.50, given for eight subscriptions to "Birds."

Webster's International Dictionary--sheep--indexed, Price $10.75, twenty annual subscriptions to "Birds."

Oxford Bibles, Prices $3.70 to $10.70, given for seven to twenty annual subscriptions to "Birds."

The Twentieth Century Library, Price, each $1.00, given for two annual subscriptions to "Birds."

Tuxedo Edition of Poets, Price, each $1.00, given for two annual subscriptions to "Birds."

The Story of the Birds, 12mo., cloth, Price 65c, given for three annual subscriptions to "Birds."

We call special attention to The Story of the Birds, by James Newton Baskett, M. A., as an interesting book to be read in connection with our magazine, "BIRDS." It is well written and finely illustrated. Persons interested in Bird Day should have one of these books. We can furnish nearly any book of the Poets or Fiction or School Books as premiums to "BIRDS." We can furnish almost any article on the market as premiums for subscriptions to "BIRDS," either fancy or sporting goods, musical instruments, including high-grade pianos, or any book published in this country. We will gladly quote price or number of subscriptions necessary.

#_NATURE STUDY PUBLISHING CO._#

Agents Wanted in every Town and City to represent "BIRDS." _CHICAGO._

#Premiums given for Subscriptions for "Birds."#

#_"The Quad" Camera_# _Known the world around_

Takes pictures 3-1/2 x 3-1/2 inches. Has the simplest action. Is easy to handle. Quickest to reload. Uses glass plates. Never gets out of order. Neat and durable. #_Given for 9 Subscriptions for "Birds,"_# or sold on receipt of price. Anyone can secure nine subscriptions for our beautiful magazine.

#_The Odorless Standard Cycle Lamp_# #_"The Lamp of the Season"_#

None better. Highly finished. Hand-ground Lens. Perfect Reflector. Burns benzine or kerosene. Filled from the outside. "Outshines them all," and always stays lit.

Who can't get five acquaintances to take "Birds" for one year at $1.50?

We give below a list of publications, especially fine, to be read in connection with our new magazine, and shall be glad to supply them at the price indicated, or as premiums for subscriptions for "Birds."

"Birds Through an Opera Glass" 75c. or 2 subscriptions. "Bird Ways" 60c. " 2 " "In Nesting Time" $1.25 " 3 " "A Bird Lover of the West" 1.25 " 3 " "Upon the Tree Tops" 1.25 " 3 " "Wake Robin" 1.00 " 3 " "Birds in the Bush" 1.25 " 3 " "A-Birding on a Bronco" 1.25 " 3 " "Land Birds and Game Birds of New England" 3.50 " 8 " "Birds and Poets" 1.25 " 3 " "Bird Craft" 3.00 " 7 " "The Story of the Birds" .65 " 2 " "Hand Book of Birds of Eastern North America" 3.00 " 7 "

See our notice on another page concerning Bicycles. Our "Bird" Wheel is one of the best on the market--as neat and attractive as "Birds."

We shall be glad to quote a special price for teachers or clubs.

We can furnish any article or book as premium for subscriptions for "Birds."

Address, #_Nature Study Publishing Co. Chicago, Ill._#

#Nature Study Publishing Company.#

The Nature Study Publishing Company is a corporation of educators and business men organized to furnish correct reproductions of the colors and forms of nature to families, schools, and scientists. Having secured the services of artists who have succeeded in photographing and reproducing objects in their natural colors, by a process whose principles are well known but in which many of the details are held secret, we obtained a charter from the Secretary of State in November, 1896, and began at once the preparation of photographic color plates for a series of pictures of birds.

The first product was the January number of "BIRDS," a monthly magazine, containing ten plates with descriptions in popular language, avoiding as far as possible scientific and technical terms. Knowing the interest children have in our work, we have included in each number a few pages of easy text pertaining to the illustrations. These are usually set facing the plates to heighten the pleasure of the little folks as they read.

Casually noticed, the magazine may appear to be a children's publication because of the placing of this juvenile text. But such is not the case. Those scientists who cherish with delight the famous handiwork of Audubon are no less enthusiastic over these beautiful pictures which are painted by the delicate and scientifically accurate fingers of Light itself. These reproductions are true. There is no imagination in them nor conventionalism. In the presence of their absolute truth any written description or work of human hands shrinks into insignificance. The scientific value of these photographs can not be estimated.

To establish a great magazine with a world-wide circulation is no light undertaking. We have been steadily and successfully working towards that end. Delays have been unavoidable. What was effective for the production of a limited number of copies was inadequate as our orders increased. The very success of the enterprise has sometimes impeded our progress. Ten hundred teachers in Chicago paid subscriptions in ten days. Boards of Education are subscribing in hundred lots. Improvements in the process have been made in almost every number, and we are now assured of a brilliant and useful future.

When "BIRDS" has won its proper place in public favor we shall be prepared to issue a similar serial on other natural objects, and look for an equally cordial reception for it.

#PREMIUMS.#

To teachers we give duplicates of all the pictures on separate sheets for use in teaching or for decoration.

To other subscribers we give a color photograph of one of the most gorgeous birds, the Golden Pheasant.

Subscriptions, $1.50 a year including one premium. Those wishing both premiums may receive them and a year's subscription for $2.00.

We have just completed an edition of 50,000 back numbers to accommodate those who wish their subscriptions to date back to January, 1897, the first number.

We will furnish the first volume, January to June inclusive, well bound in cloth, postage paid, for $1.25. In Morocco, $2.25.

#AGENTS.#

10,000 agents are wanted to travel or solicit at home.

We have prepared a fine list of desirable premiums for clubs which any popular adult or child can easily form. Your friends will thank you for showing them the magazine and offering to send their money. The work of getting subscribers among acquaintances is easy and delightful. Agents can do well selling the bound volume. Vol. 1 is the best possible present for a young person or for anyone specially interested in nature.

Teachers and others meeting them at institutes do well as our agents. The magazine sells to teachers better than any other publication because they can use the extra plates for decoration, language work, nature study, and individual occupation.

NATURE STUDY PUBLISHING COMPANY, 277 Dearborn Street, CHICAGO.

#OUR PREMIUMS#

The Golden Pheasant, a picture of wonderful beauty, almost life-size, in a natural scene, plate 13 x 18 inches, on card 19 x 25 inches, is given to Annual Subscribers. The price on this picture in art stores is $3.50.

Instead of the GOLDEN PHEASANT, teachers who prefer may have duplicate pictures of each bird each month, on a separate sheet, to use in the school-room.

#BIRDS Volume I.#

#JANUARY TO JUNE, 1897# #READY JUNE 15th#

Contains sixty full-page magnificent illustrations of beautiful birds and one hundred pages of popular text, adapted to old and young.

Bound in a durable and attractive form.

Illustrations made by Color Photography--the only book in the world thus illustrated.

For Sale by all Newsdealers and Booksellers, and by Subscription.

CLOTH, $1.25

MOROCCO, 2.25

Sent by mail to any address in the United States or Canada on receipt of price or three annual subscriptions to BIRDS for cloth binding or five for morocco.

Address Mail Orders to #Nature Study Publishing Co.,# #CHICAGO, ILL.#