Chapter 28

A SHORT HISTORY OF COFFEE ADVERTISING

Early coffee advertising--The first coffee advertisement in 1587 was frank propaganda for the legitimate use of coffee--The first printed advertisement in English--The first newspaper advertisement--Early advertisements in colonial America--Evolution of advertising--Package coffee advertising--Advertising to the trade--Advertising by means of newspapers, magazines, billboards, electric signs, motion pictures, demonstrations, and by samples--Advertising for retailers--Advertising by government propaganda--The Joint Coffee Trade publicity campaign in the United States--Coffee advertising efficiency Page 431