Advertising by motion pictures

I am, in the first place, one of the few journalists to specialize on Motion Pictures. This enables me to concentrate on one subject instead of running the risk of making a regu...

As the direct results of my investigations in numerous motion-picture theaters of all types in and around New York and Brooklyn, which set the average for the rest of the countr...

“The factory in which Shredded Wheat is made represents the last word in cleanliness, and is sanitary in every respect.” She didn’t say these words, but they were to this effect.

The St. Louis municipal authorities made use of a motion picture several months ago to educate ignorant foreigners and their offspring to know the main features of their city in...

At those times when the farmers attend important functions on business bent it is customary to erect machinery and rent a large amount of space for same. The demonstrations are...

The medium is practically only in its infancy to-day, for, despite the vast possibilities offered, most concerns have seemed to favor following the same groove. I do not wish to...

Where is your store located? True enough, you will not neglect to include the address on the stock slide, but first impressions are lasting. It is my intention to advocate the a...

If in view of what has gone before, you are still skeptical that an amusement can not be mixed with publicity, I have only to cite the method adopted by a trader in Los Angeles....

It may be argued that it is giving the manufacturer free publicity, but it does not sell him any more prints, for the exhibitor, as a rule, contracts for all the productions rel...