A History of Advertising from the Earliest Times.

It must be patent to every one who takes the least interest in the subject, that the study of so important a branch of our present system of commerce as advertising, with its ri...

of newspapers started into existence, most of which, however, obtained but a most ephemeral being, and died away, leaving no sign. There are, however, a large number of good and...

It seems indeed singular that we are obliged to regard advertising as a comparatively modern institution; for, as will be shown in the progress of this work, the first advertise...

Though it would be quite impossible to give any exact idea as to the period when the identical first advertisement of any kind made its appearance, or what particular clime has...

In the ages which immediately succeeded the fall of the Roman Empire, and the western migration of the barbarian hordes, darkness and ignorance held paramount sway, education wa...

By this time, and in various ways, the first transitory glimpses of a system at present all-powerful and universal began to show themselves--vague and uncertain, and often unsat...

We have now arrived at a period when the value of advertising was beginning to make itself felt among even the most conservative, and when it at last began to dawn upon the mind...

Let us commence here with the year 1674, a period when the rages and fashions, the plague and fire, and the many things treated of by means of advertisements in the preceding ch...

It is now apparent that advertising has become recognised as a means of communication not only for the conveniencies of trade, but for political, lovemaking, fortune-hunting, sw...

The further we advance into the years which mark the Hanoverian succession, the more profligate, reckless, and cruel do the people seem to become. Public exhibitions of the most...

So far, as has been shown, advertisements have had to struggle against foreign war, internecine disorder, the poverty of the State, and many other drawbacks; but by the commence...

Advertisements of the kind which form the subject of this chapter have been so often made matter of comment and speculation, have so often received the attention of essayists an...

It is of course only natural that as soon as advertising became general, that portion of the community which regards the other portion as its oyster, was not slow to discover th...

At the close of the year 1748, or in the beginning of 1749, the Duke of Montague, Lord Portman, and some other noblemen were talking about the gullibility of the people, and the...

Quacks have been in existence so long, have received so much of the confidence of the people, and have afforded such capital to satirists and humourists, that they have become a...

In the year 1775 there commenced practice in London one of the most extraordinary empirics of any time, whose name was Graham. He was the son of a saddler in the Cowgate, Edinbu...

There have been few things which in their time have had more intimate connection with advertising than Lotteries. In fact almost all we can now discover about them is by means o...

It will not be at all out of the way to assume that as long as the world has been populated it has possessed people anxious to get married. Marriage is the correct condition of...

Under this head it is our intention to give some slight insight into peculiarities of a kind of advertising unconnected with newspapers, and independent of any of the subjects t...

In such a go-ahead nation as the United States, it is only natural that advertising should be a very important feature of its business arrangements; and in perusing most of the...

During the progress of this book towards completion, we have now and again stumbled across something which would not consistently fit under any of the chapter heads in our plan,...